Post on 07-Nov-2014
description
transcript
Thanks for the use of the premises.
Easier explained
than done…
Before they buy from you – two obstacles
need to be overcome:
Ego
Money
Name
Business and what your business is about
What you want to achieve at this
seminar
All you need to do, is sit on your
computer and it will happen…
Social Media will not:
1. Make you a millionaire overnight
2. Help you sell a poor product or service
3. Make up for a bad website
4. Get your story on the front page of a
big-name publication
5. Force people to buy your product if it
does not meet their needs.
You can not stop with your
traditional marketing
Quality is more important than
quantity
It is NOT about conversation – it is
about engagement
Which of the following reasons will make you buy one packet of apples above another? › It has nicer packaging
› The advert in the shop recommends it
› The apples look pretty
› A good and trusted friend recommends it
› The packaging says it is better for me
› Someone who has proven their expertise on apples, recommends it
Linked In
Blog
Website
You Tube
Google +
marketing
Blog
Linked In
Website
You Tube
Email newsletter
???
Website
Face
book
Linked In
Blog
Social Media
(Engagement & Brand awareness)
Blog
(Prove expertise)
Website (Sell)
Before you can decide on a strategy
you need to determine your target
market and for that
you need to determine your goals /
central aims.
What is your businesses’ 3 main goals for the next 12 months?
Drive people to your website
Make more sales Or New clients
Create brand awareness / recognition
Get a bigger market share
Positioning your business as an authority in your industry.
Attaining more website traffic.
Goals
Target Markets
Their NEEDS
Social Media
Easy to determine with this table…
Social Media
What are their needs?
Target Market
Each Goal
Social Media
What are their needs?
Target Market
Each Goal
More regular members
18 – 30 year olds
Social environment
FB & Twitter (events)
Adventure activity
(outdoor days)
Blog posts and FB events
Exercise Personal goal
setting (FB)
Parents with kids
Quality time for future
relationships
Blog to FB, Twitter & LI
Different exercise for the
family
Blog to FB, Twitter &LI
Social Media
What are their needs?
Target Market
Each Goal
More school kids to coach
Scholars
Competitions Email
marketing and FB
Adventure / challenge
(outdoor days)
Events & Personal goal
setting (FB)
Their parents
Physical activity
Blog to FB, Twitter &LI
Confidence / Motor skills
Blog to FB, Twitter &LI
Existing audience
Potential audience
Are you missing any groups of people?
It might be okay – your main effort
should be to reach your number 1 goal.
Decide whether you need different
Social Media presences for each target
market?
You need to set small stepping stones to
reach your bigger goals.
Facebook ‘likes’ does not sell your
product
But they help and are measurable
As long as they help towards your main
goals
What are your 3 main goals for the next 12 months?
Drive people to your website
Make more sales Or New clients
Create brand awareness / recognition
Get a bigger market share
Positioning your business as an authority in your industry.
Attaining more traffic to your website.
Increase website traffic by 30%
Make 20% more sales Or have 5 new clients every month
Set up and use Facebook as a brand creatively, providing great content – posting 30 times a month.
Increase your market share by 10%
Write great blog posts 3 times a week and post them to Twitter, Facebook and Linked In to position your business as an authority.
Attaining 20% more traffic to your website.
Say you want to double your turnover:
I want to set up a Facebook presence
by 1 October
I want 100 Likes on Facebook by 30
December
I want to create blog posts on how my
product can change the customer’s life
List 30 areas around your main business
that your different target audiences
might be interested in.
Scholars: Training programs
Scholars: How school competitions work
Parents: Why climbing is good for my child
Young person: Other activities happening at the climbing wall
Young person: Which muscles does climbing train
Parents: Past outdoor climbing days / weekend reports
Parents: Why climbing is good for families
Find other businesses in the same line of business as you, in other countries / anywhere other than where you are based › Their website
› Any social media presence:
Linked In
Pinterest etc.
We want to book a table at Oscars after
our last meeting:
› Just down the road from here
› They have a special on Thursdays
› R40 for 1kg of ribs
› Friends and family welcome!
Think about it and tell me in 2
weeks time, so I can book.