Confidential 1

Advanced LinkedIn

Presented by: Anne Pryor

Career Consultant

Confidential 2

Agenda

Overview of LinkedIn Home Page

How to Leverage LinkedIn in Job Search

Live Demonstration

Q&A

Confidential 3

“LinkedIn is the Office, Facebook is the backyard BBQ and MySpace is the bar.”

Reid Hoffman, founder LinkedIn & PayPal

Confidential 4

Largest Professional Network

36 million professionals worldwide (500,000 people join weekly)

150 industries

130,000 recruiters

900 company HR departments

Confidential 5

LinkedIn Users

60% of professional positions placed through LinkedIn research

25% of C-level executives placed through LinkedIn research

Users with incomes of $200K-$350K are 7 X more Likely to have 150 Connections

30% users are Consultants = $93K

New users had average $88K income or less Source: Anderson Analytics: USA Today, Dec. 31, 2008

Confidential 6

Benefits of LinkedIn

Find clients, subject experts, and partners who come recommended

Discover inside connections that can help you close deals get jobs

Get introduced to other professionals through the people you know

Manage your personal brand

Confidential 7

Benefits of LinkedIn

Post and distribute messages, or job listings

Find high-quality passive candidates

Be found for business opportunities and job openings

Search for great jobs and make warm connections

Confidential 8

Getting Started

www.linkedin.com

Confidential 9

The Home Page

Confidential 10

The Home Page

Confidential 11

The Home Page

Confidential 12

Customer Service & Tools

Confidential 13

Searching

Search results are tied to the size of your network

Basic member search: Can see full profiles, with names, of your network

(3 levels) Can see shortened profiles, without names, of

those outside your network

Paid subscribers can see more

Confidential 14

Search People

Choose “People”

Search by:Name Geographic region

Title Educational institution

Keywords

Company current or former

Confidential 15

People Search

Confidential 16

Search Results

Confidential 17

Search Company

Click on “Companies” tabClick Browse All Industries, orEnter company nameCheck out the Business Week company

profileSee who is connected to you

Confidential 18

Search Companies

Confidential 19

Company Search Results

Confidential 20

Target Company Search

Confidential 21

Employees in The Company

Confidential 22

Company Search New Hires

Confidential 23

Company Employees

Confidential 24

Search Jobs

Edit your profile to be clear on what you are seeking (use key words in your profile)

Expand your network by contacting former colleagues, classmates, friends (update weekly)

Confidential 25

Search Jobs

Research target companies Look at backgrounds of current and past

employees See if your background matches

Find a link to a current or former employee and contact them

Find recruiters

Confidential 26

Search Jobs

Search for open positions LinkedIn partners with SimplyHired Choose “Jobs” Use “Advanced Search” to enter criteria Results will be from LinkedIn and/or

SimplyHired

Confidential 27

Search Jobs

Confidential 28

Search Jobs See Who You Know

Confidential 29

Search Jobs – Who You Know

Confidential 30

Search Groups

Confidential 31

Join Groups

Confidential 32

Participate in Groups

Confidential 33

Connect With Group Members

Confidential 34

LinkedIn Etiquette

Provide truthful information: many universities, employers and potential employers check LinkedIn for references.

Tollboothing: This refers to people who charge for allowing people to have access to your network. This is not the intent of LinkedIn.

Fishing for fake recommendations: If you are asked for a recommendation from someone that you don’t know well my response is “I’ sorry, I haven’t used your service directly, or, we haven’t worked together directly. Could you provide me with your service and I’ll try it and then provide you with a recommendation?”

Light-linking: Refers to people who don’t know you well that invite you to connect. If you’re not comfortable don’t respond to the email. If you check “don’t know this person” and they receive five of those responses they could get kicked out of LinkedIn.

Email in the field name: This is a common offense and it is against the User Agreement.

Confidential 35

LinkedIn Successes

Secured a partnership with a major publisher for a national promotion through the group introduction

Secured major freelance copywriting opportunity because person came up first on the People Search / Freelance Writer LOHAS

Connected 40 friends with potential employers

Found 25 target companies interested in joint promotion strategies

Found 3 connections for immediate business development meetings

Recruiter placed 6 candidates in 1 week using LinkedIn

Confidential 36

Networking Resources - Books

Alba, Jason. I’m on LinkedIn. Now What???[HF 5386 .A39 2007]

Baber, Anne. Make Your Contacts Count. [HF 5386 .B14 2002]

Butow, Eric. How to Succeed in Business Using LinkedIn. [HF 5386 .B88 2008]

Elad, Joel. LinkedIn For Dummies.[HF 5386 .E37 2008]

Confidential 37

Networking Resources - Books

Ferrazzi, Keith. Never Eat Alone and Other Secrets to Success: One Relationship at a Time. [HF 5386 .F41 2005]

Hansen, Katharine. A Foot in the Door: Networking Your Way Into the Hidden Job Market. [HF 5386 .H35 2000]

Jain, Ajay. Let’s Connect. [HF 5386 .J51 2008]

Confidential 38

Networking Resources - Books

Lerner, Marcy. Vault Guide to Schmoozing. [HF 5386 .V38 2002]

Ryan, Liz. Happy About Online Networking: The Virtual-ly Simple Way to Build Professional Relationships. [HF 5386 .R23 2006]

Taylor, Jeff. Monster Careers: Networking: Make the Connections That Make Your Career. [HF 5386 .T39 2006]

Confidential 39

Networking Resources - Books

Teten, David and Allen, Scott. The Virtual Handshake.

[HF 5386 .T48 2005] Tylock, Steven. The LinkedIn Personal Trainer:

Using LinkedIn to Find, Get Found, and Network Your Way to Success.

[HF 5386 .T43 2007]

Confidential 40

Thank you

Anne Pryor

Anne@Pryority.com

Anne.Pryor@CpiEdge.com