Connect with Customers using Facebook and Video

transcript

1Celek Media Consulting

Facebook and Video to grow your

business networkDistinguish yourself by becoming an online networking

leader to connect with customers and drive new business

1Tuesday, October 6, 2009

HelloMy Name is

Chris CelekPronounced Sell-ick in English.Pronounced Sell-ick in Polish

2Celek Media Consulting2Tuesday, October 6, 2009

What we mean by Social Media

• Conversation• Contributions• Network, not broadcast• Trust, not expert

Expert? Heck no, but I follow my own advice

Why should we spend any time on this?

• 200 million active users on Facebook.• 50% of U.S. users over 35.

• 35-44 single-biggest demographic group.• 55+ fastest-growing group of users.

Source: comscore.comJune 2009

Why should we spend any time on this?

More than half of all C-Level executives under 40 search for business information themselves.

New Forbes/Google reportJune 22, 2009

So many choices, so little time

Pick 2-3 social media sites that: • Your target audience uses.• You can update consistently.

The world’s gone Facebook

• Personal profiles.• Group pages.• Fan pages.

Facebook not just for kids

What is Facebook ?

Facebook is social network

Celek Media Consulting11Tuesday, October 6, 2009

What is Facebook?

• Status updates about your business

Send customers to your web site

Customize your message

Fan Page — carefully choose your business category

What to say on Facebook

Tell customers about your events

• Engage customers

with a contest

• Photos of customers,

who tell their

friends, family.

Respond to customers

• Personal communication• Active networking• Contact to follow up directly

Facebook as newsletter

• Update your customers.

• Offer tips, hints, advice.

• Feature your customers.

Facebook as newsletter

Share with customers

• Behind-the-scenes at your store, office.

Tell customers what you do

• Describe products, services.• Contact info.• Link to your web site.

Photos popular with users

• Photos from your events.• Photos of your products, services.• Invite customers to share photos.

Facebook for coupons

• Promote your products.• Pick your audience.• Measure success.

Connect your social profiles

Fans = networking opportunity

Search for competitors’ news

Interact with customers

Video to introduce your business

Distinguish yourself by becoming an online networking leader to connect with customers and drive new business

Show, don’t tell

Introduce your business

Demonstrate your products

Describe your services

Be seen as expert, helpful

Yes, it’s for business

• Hire pro to get professional video, sound quality.• Be yourself on camera.

• Promote video on all your social profiles.• Invite customers to give referrals.

Connect with Customers using Facebook and Video

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