Post on 30-Apr-2018
transcript
MERCHANDISER
1%
STORE/DEPARTMENT MANAGER
2.6%
ASSISTANT BUYER
7.4%
SALES/MARKETING
8.1%
BUYER / PRODUCT MANAGER
21.1%
DIRECTOR / PARTNER
59.7%
Senior decision makers with direct purchasing responsibility
Are you responsible for
purchasing decisions?
YES85.7%
14.3%NO
TOTAL VISITOR SPEND
£1.1BNspent as a
direct result of Autumn Fair 2013
Connecting you with powerful retail buyers
PURCHASING RESPONSIBILITYAUDIENCE SENIORITY
GROWTH OF AUTUMN FAIR EXHIBITORS
UNIQUE AUDIENCE
37% of Autumn Fair visitors do not attend Spring Fair
37%
2009
2013
Middle East/North Africa
Asia
South East Asia
Australasia/Pacific
Africa
North AmericaEurope
84.1%
Central & South America
1.6%
2%
3.7%0.2%
3.4%
4.5%
51%prefer to source their products and suppliers at exhibitions
Visitors from 80 countries attended Autumn Fair 2013
Over 18% of buyers at Autumn Fair 2013 have an
annual budget of over £250K
£10,001 to £50,000 28.5%
Over £1 million 8.3%9.7% £250,000 to £1 million
Up to £10,00022.5% No buying responsibility 7.6%
11,851
Connecting you with powerful retail buyers
ANNUAL BUYING BUDGETSOURCE OF PURCHASE
GLOBAL REACH
23.3% £50,001 to £250,000
SOURCE OF PURCHASE
0.5%
SOUTH WEST
WALES
EAST ANGLIA
SCOTLAND
NORTHERN IRELAND NORTHERN
NORTH WEST
YORKSHIRE & HUMBERSIDE
MIDLANDS
EAST MIDLANDS
2.8%
750
1.7%
452
1.2%
322
9.1%
2,465
5.6%
1,512
12.1%
3,278
21.9%
5,946 5.0%
1,373 3.8%
1,042
10.2%
2,777
HOME FURNISHINGS & DECORATIVE ACCESSORIES
SEASONAL DECORATIONS & FLORIST SUNDRIES
ART & FRAMING
CHARACTER LICENSING & MERCHANDISE
GIFTS
KITCHEN, DINING & HOUSEWARES
GARDEN & HOME IMPROVEMENT
GREETINGS & STATIONERY
PRECIOUS JEWELLERY, WATCHES & SILVERWARE
2.5%
31.1%3.7%
13.1%
1.1%
3.4%
4.1%
HOBBY & CRAFT
3.1%
CHILDREN’S GIFTS, TOYS & GADGETS
5.8%
1.5%
2.9%
WELLBEING & BEAUTY
VOLUME GIFT & HOME
CONTEMPORARY GIFTWARE
RETAIL SERVICES
2.1%
PARTY & DRESS UP
0.8%FASHION JEWELLERY & ACCESSORIES
11.8% 2.2%
LONDON & THE SOUTH EAST 26.7%
7,284
40% visited Autumn Fair 2013 for the first time
3.4%
AUTUMN40%
Connecting you with powerful retail buyers
DIVERSITY OF BUYING INTEREST
VISITORS BY UK REGIONREFRESHED AUDIENCE
5.2%
26.8% of visitors at Autumn Fair 2013 were from London
or the South East
ONLINE/OTHER
1 OUTLET
Total visitors = 29,182 visitors (subject to ABC auditing). Data collected by Autumn Fair 2013 visitor pre-registration form hosted by n200 and previous independent research.
30.7% of visitors’ businesses have multiple outlets
4.1%
7.1%
8.2%
0.5%
3.5%
41.7%
MULTIPLE RETAILER
DEPARTMENT STORE
2%
WHOLESALE/VOLUME
AGENT/DISTRIBUTOR
CHEMIST/PHARMACY
5.6%
MAIL ORDER
2.2%
GIFT PREMIUM/INCENTIVE
SETTING UP A BUSINESS
3.1%
GARDEN CENTRE
2.5%
INDEPENDENT RETAILER
CHARITY/VISITOR ATTRACTION
1.9%
2.9%
PRESS
EVENT MANAGEMENT/HOTEL/LEISURE
1.3%
SUPERMARKET
0.4%0.4%
0.4%
BRIDAL SHOP
0.3%
MANUFACTURER
2.8%IMPORTER
1.2%
FLORISTINTERIOR DESIGNER
HARDWARE & DIY INDEPENDENT
0.6%
DIY SUPERSTORE0.2%
E-COMMERCE
CONVENIENCE STORE/NEWSAGENT
2.2%
2.2%
MULTI-CHANNEL RETAILER
OPENINGSOON
31-100 OUTLETS100+ OUTLETS
6-10 OUTLETS11-30 OUTLETS
2-5 OUTLETS
Connecting you with powerful retail buyers
PRESENCE OF KEY BUYERS
FENWICK 45BUYERS NEXT 23
BUYERS
TJX EUROPE 18BUYERS
BENTALLS 23BUYERS
JOHN LEWIS PLC 5BUYERS
TK MAXX 13BUYERS
SIZE OF VISITOR BUSINESS
TESCO 8BUYERS
VISITOR COMPANY ACTIVITY
15,25956.8%
5,29119.7%
558 2.1%528 2%
1105 4.1% 3,374 12.6%
752 2.8%