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Networking and Innovation for Business SuccessFHNW, ConnectUS
Olten, 13th February 2012
Open Innovation: Make the external widly distributed knowledge available
Why do spectators outpreform the
experts in guessing the results?
Why is the audience jokerthe best one?
The crowd is wiser than an
individual ...
The Wisdom of Crowdsby James Surowiecki
Viele sind weiser als einer ...
The Wisdom of Crowdsby James Surowiecki
?
... but not all the time!
What are the premises: Clear tasks
Divers Community Optimized Aggregation
What is Atizo?
online brainstormingplatform
15'000 creative minds
proven software
Advantages
think the unthinkable reduce the blinkered
appreciation to stakeholders benefit from social media
How does this process work?
module 3workshop
module 1workshop
module 2online-projects
module 5workshop
module 4online-projects
select ideasdefine challenge
find ideas plan implementation
evaluate ideas
Who is the Atizo community?
Jan Burkhalter, 23gardener
Hobbies: outdoor sports150 tons of waste collected
(Mammut Sports AG)
Petra Lauber, 38economistHobbies: cookingHappy Tea(Bischofszell)
Manfred Gloor, 52physicianHobbies: motorcyclingmotorcycle of the future(BMW)
products & services
process
marketing
strategy
Ideas!Proven in a lot of
different projects
Develop new products with web community
Objective: Detecting needs to
develop the motorbike of the future
Community: BMW and
Atizo community
Modules: 1 to 5
Thomas Hirschmann
project manager
«BMW Motorrad Innovation Contest»
Results
● more than 700 ideas from
250 different users
● team of 8 lead users
● concept with analyses
and designs
«On the open innovation platform
Atizo we have received many exciting
ideas of motorcycle lovers from all
over the world.»
Prepare strategy workshops with community
Objective: Find packaging ideas for
a new business sector „pharma“
Community: Atizo community
Module: 2 embedded in a consulting
project of a partner
Axel Förster
CEO, Rychiger AG
Results
● 417 ideas
● 20 rewarded ideas
● Implementation with a
consulting partner
«The community was inspiring us
when we were searching for new
business areas. We want to continue
work with Atizo.»
Improve processes with a community
Objective: Discover potential to
save costs
Community: SBB community
(ca. 100 employees)
Modules: 1 bis 3
Alfred Späti
product manager
Data Telecom SBB
Results
● 32 cost saving actions
● potential to save costs
CHF 1.5 m.
● Motivation and recognition
for the employees
«The number and
the quality of the submitted
ideas was impressive.»
Find marketing ideas with a community
Objective: ideas for the 150
anniversary
Community: Mammut
and Atizo community
Modules: 1 and 2
Rolf G. Schmid
CEO
Mammut Sports Group AG
Results
● 292 event ideas
● 202 comments
● 6 winner ideas
which were integrated
into the concept
«The Atizo community impressed
us with surprising ideas and
diverse expertise.»
5 steps for more innovation
1. Innovation begins with a challenge, not an idea.
2. Innovating behind closed doors is over.
3. There are many smart people who want to support you.
4. The best idea is often created from several good ideas.
5. Ideas are valuable only when they are implemented.
„How to win friends and influence people“ - Dale Carnegie -
Be interested in others.
Smile. Smile. Smile.
Don't forget names.
Listen to others and make them to tell you their story.
Tell stories which are interesting for others.
Make others believe in themselves.
5 steps for better networking
1. We are all regular people.
2. Ask questions.
3. Truly care about the other.
4. Offer to catch up.
5. Catch up.
5 steps to your own company
1. Team is more important than the right idea.
2. Do just a few things, but do them excellent.
3. Measure and be honest to yourself.
4. Do everything to find your first customer.
5. Stay small (less than 5 people) until you know how it will work.
Stop planing – just start!