Post on 22-Jan-2015
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#BeGoodBeSocial @shelterscotland@conradr
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#BeGoodBeSocial @shelterscotland@conradr
So what on earth is Foursquare?
#BeGoodBeSocial @shelterscotland@conradr
Why Foursquare?
#BeGoodBeSocial @shelterscotland@conradr
#BeGoodBeSocial @shelterscotland@conradr
How did we do it?
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Roll VT!
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#BeGoodBeSocial @shelterscotland@conradr
#BeGoodBeSocial @shelterscotland@conradr
The Specials
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The Specials
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The Badges
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The Badges
Thanks to @stinajones
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The Badge give away
Can you name an official Foursquare badge?
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The Website
4sq.shelter.org.uk
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Track yourprogress
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What was the response?
#BeGoodBeSocial @shelterscotland@conradr
Maaaasssiiiivvvee online response!
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Shops are more engaged.
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What about actual check ins?
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Brand awareness
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So, What did we learn?
Common pitfalls• No Employee training• Lame Specials
• Ignore the mayor• Get the basics right
• Doing it just because you can
#BeGoodBeSocial @shelterscotland@conradr
What next?
#BeGoodBeSocial @shelterscotland@conradr
Thank you!
Questions?
Workshop – Crowd source a campaign
In your groups choose one of the mentioned business / charities and discuss ideas on how they can create their own 4SQ campaign.
One person then feedbacks key pointsand we can discuss as a group how it could work.