Post on 26-Jun-2015
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CONTEMPORARY ISSUES IN HEALTHCARE MANAGEMENT RAJU AJMEERA UNIVERSITY OF HYDERABAD
• Healthcare management essentially describes the leadership and general management and administration of hospitals, hospital networks, public health systems and/or health care systems.
• It is also referred to as "Medical and health services management", "Health systems management“, "Healthcare systems management" or
"Health Administration".
Healthcare Management
HEALTH CARE SPECTRUM
• The Domain of Healthcare is distinct because of the uniqueness of their –
product, people, Processes, Structure, Technology & Quality
Do we require Healthcare Managers?
The variety and range of products may include laboratory, radiology, cardiology , surgical services. The services must be mixed and matched according to the specific need
The process seldom occurs in standardised manner.
Consumption of one product often leads to another.
Products
Hospital environment brings both problems and opportunities, as it deals with knowledge workers in many fields (doctors, technicians, nurses, hospital executives, financing, marketing and material personnel.)
Decision made in hospital are critical to a degree incomparable with any other business as it deals routinely with problems that result in life and death.
People
The healthcare process begins with consulting the doctor about the ailment and can sometimes end in invasive surgery and intensive care in hospitals.
Can never have a standardized process
Process
The organisational structure of a hospital is neither pyramidal, steep, nor flat like a matrix. But is rather like a galaxy where small spheres and clusters comprise a whole system.
The locus of control within the galaxy is continually changing.
Each time, unique teams are assembled from a different combination of specialists, doctors, technologists and expert nurses.
Structure
The greatest medical and technological advancements in the history of hospital care have happened in the past two decades
50% cost goes into technology while setting up a new hospital.
80% have a very short life span.
New diseases and solutions emerge almost daily.
Technology
Quality is the crux of the hospital industry. Providing Quality care at an affordable price for the
steady stream of customers seeking preventive health care check ups or diagnostics or curative is a major challenge.
Quality
Contemporary Issues
The ultimate Objective of Health management is to mold numerous departments with unique person power, unique equipment, unique problems and unique yet differing view points and a general lack of finances into a smooth running machine.
Like any other Organization, Healthcare Industry has its own share of Management problems which can be classified under the following heads -
Issues inHealth
Management
strategic
Financial
Human Resource
Operations
Healthcare reform
QualityMaintenance
• Rapidly Changing Environment• Data Availability• Competition with other healthcare providers• Problems and challenges of increasing complexity, and
decisions taken can have a profound effect on the providers and receivers of care.
• Find a balance between providing outstanding care, Quality expectations and reducing operating costs.
Strategic Management
Concentration on core services that can be provided well and with more efficiency
Plans can be redundant if considered for long term objectives
Evaluation at regular intervals is a must Set realistic goals Provide Direction to the entire Organization Support and concurrence of the Board are essential
for almost every major activity
It is the corner stone for successful hospital management.
Financial Management
Although hospitals and outpatient centers hope to reduce illness and improve client well-being, these institutions are also places of business that must continue turning a profit to stay open.
Preparation of departmental budgets Consolidation Negotiation, Prioritization Decision making on essential and non essentials Precise statement of requirements and their utility -
essential to avoid “drifting in a sea of ambiguity” Make a detailed presentation to the Board and indicate a
monitoring process
BUDGETING
Standard equipment surveillance can pick up minor problems early and easily
A continuous process of training in maintenance and repair procedures is absolutely essential
Every hospital should have a maintenance organization
Records of equipment and the repair status
Annual maintenance contracts
COST CUTTING THROUGH MAINTENANCE
Helps in cost reduction Assures equal quality Effective purchase
planning Good communication
among participating hospitals
A pre-established central clearinghouse to facilitate receipt and dispensing
GROUP BUYING
Use of computers Equipment and drugs lying
un-utilized Fixing responsibilities Cost recoveries Forward planning Basis of calculations Storage Maintenance mechanisms
INVENTORY CONTROL
Avoid under utilization of staff promoting services that are
more cost-effective, yet offer the opportunity to provide more and better-paying outpatient procedures
Plan the methods of marketing – entry points, camps, exhibitions, AV aids, mass media approaches
Using satisfied customers as resources
Hospital image is the most important guiding factor
EXPANDING REVENUES
Ear marking individuals to search for assistance program
Staff inputs International, Governmental
and NGO based aid Running special programs to
generate revenues
• Access to affordable, high-quality healthcare is far from a given for millions of people
Healthcare Reform
• Changes in culture of staff and their expectations
• Shortage of qualified skilled personnel• It is easy to get attached to facts and
figures and we eventually lose sight of the human aspects.
• We some times place too much emphasis on the end result no matter how it is achieved and we inadvertently create a human relations nightmare
Human Resource
In medical facilities, there's usually one leadership position in each specialty. Most of the time, the person promoted into management has technical skills, but not leadership skills.
Because of shortage of staff, scheduling issues and monetary considerations, leadership training isn't a high priority. Therefore, there's a lack of true leadership and good management, which means staff have to rely on learned skills rather than good direction.
Leadership
Finding the right people for the right job Effective communication techniques Formulation of personnel policies Employee involvement and empowerment Your motivation and enthusiasm will determine their
performance The “closed mind – open mouth” syndrome can have
disastrous effects on the working relationships. Communicate directly with your staff and make them feel
that you care for them. Consider innovative ideas from them - Staff, out of their
experiences, have some good ideas and adopting them may enhance efficiency besides improving the self image of employees and ensures their cooperation
Gaining staff approval and support is an important administrative action. Make efforts to sell any changes you wish to propose.
Weekly meetings CMEs Deputations for special
training Acquisition of new
qualifications Ensuring equal opportunities
to all Providing feed back at staff
meetings based on inputs from various sources
IN SERVICE TRAINING
Vital element is creation of a good atmosphere in employer and employee relations.
Taking care of minimal needs will avoid a crisis
Dealing efficiently with the intangibles of human feeling and emotion
Molding a system that is not based on pay cheques.
Loyalty is a bond, which holds an employee to the hospital, is to be nurtured and is an art.
HANDLING COLLECTIVE BARGAINING AND UNION PROBLEMS
Serve as an extended arm Acts as a field practice area
for trainees Aid in research Facilitates early diagnosis
and prompt referrals Enables follow up in the
community Linkages and liaison with the
base hospital essential Boosts the confidence of
patients May result in increase in
clientele at the hospital
COMMUNITY OUTREACH SERVICES
New facilities are getting smaller, specialized, and dispersed.
Managing limited Human resources
Financial ConstraintsPatient SatisfactionProcess flow and improvement -
reduce wait times particularly in the emergency department
Operations
improve operational efficiency – scheduling
employee education of cost / revenue and process improvement
resource tracking and management capital equipment location and
utilization consumable inventory location and
amount supply chain management de-bottlenecking
What can we do?
collaborative planning, forecasting and replenishment
S&OP Reduced product variety for price
leveraging – stents
Dilemma of maintaining high quality of service while holding the cost line.
Demanding Patients With an abundance of medical plan
and health care facility choices, patients do not have to settle for "second-best" treatment. Health care managers must ensure they meet patient expectations if they wish to stay competitive in their profession.
Quality Management
Litigations / Legal disputes between patients, insurance providers and healthcare providers take time and money away from medical research and treating patients.
Patient safety concerns include medical errors and new diseases that are not only dangerous, but can spread easily. One of the biggest worries is the spread of hospital-acquired infections among patients.
standardization of processes and supply items, instead of allowing physicians to pick and choose based on their preferences.
The broad shortage of nurses means that many duties fall to untrained or inexperienced assistants, thereby driving up the likelihood of error.
Discrepancies in pay draw medical students away from certain fields and into others, resulting in a lopsided distribution of doctors and a lack, or surplus, of options for patients.
Maintain Key Ethical Principles like:
Veracity – truth telling, informed consent, respect for autonomy.
Privacy – a persons right to remain private, to not disclose information.
Confidentiality – only sharing private information on a ‘need to know basis’.
Fidelity – loyalty, maintaining the duty to care for all no matter who they are or what they may have done.
Non – maleficence – to do no harm.
THANK YOU!