Content Audit for iGaming - BAC2017

transcript

(You’re Doing It Wrong!)

BAC 2017

@irishwonder IrishWonder’s SEO Consulting

And, contrary to the popular belief, it’s not just about posting videos of kittens

(or is it?)

Content

Offsite

Onsite

Sell to

customers

Attract links

Offsite

Create brand

awareness

Create links

Top 10 URLs ranking for “online casino games”

https://www.skyvegas.com/ 4163

Possible issues with existing content

Content needs (onsite and offsite)

•Duplicate Content

•Unindexable Content

All affiliates using same game reviews provided by casinos

All casinos using same game descriptions provided by game developers

Same content

accessible via

different URLs

CMS specific

Affiliate IDs

Multiple versions

of URLs

Same content used

by multiple URLs

Same meta tags on

different pages

Too much

“boilerplate”

content

Unindexable

Robots.txt

Meta robots

Uncrawlable

links (e.g.

JavaScript)

… + 200 more URLs linked to via Javascript = uncrawlable, unindexable

Content

What people

want to see on

your site?

What would

make people link

to your site?

Analyse what gets linked to on other sites

Analyse what gets shared in the social media

Typical doesn’t work!

What to do?

Identify your issues

Fix them

Listen to your audience

Address their needs

• info@irishwonder.com

• Twitter: @irishwonder

• Slideshare (for this and other decks): http://www.slideshare.net/irishwonder/

• LinkedIn: linkedin.com/in/irishwonder

• Blogs:http://www.irishwonder.com/blog/ -general SEOhttp://www.irishwonder.syndk8.co.uk/ -darker areas

Content Audit for iGaming - BAC2017

Marketing