Content Curation for Learning – Beyond the Basics

transcript

Thurs, 12th October 2017, 12-1 PM, Sydney

Ways to participate:

• Q&A Box - comment, whinge & opinions

• Twitter Backchannel - @lrncafe #ContentCuration

Knowledge

Sharing

Better Practices

Experienced

Content Curation for Learning –Beyond the Basics

Introductions Activate Learning Solutions

Adslot

APA Group

Apria Healthcare

Blackboard Pty Ltd

Capgemini

Chartered Accountants

Churches of Christ in

Queensland

Citizens Advice

Coca-Cola amatil

Cochlear

Converjez

Dara-Oak Academic

Community

Department of Education

e3Learning

Gai Reddin

GPC Asia Pacific

Health Infrastrcture

IP Australia

King & Wood Mallesons

Macquarie

Paul Boicovitis

Global Learning Senior

Content Curator

Telstra

Tim Dodd

Education Editor

Australian Financial Review

Jeevan Joshi

Producer & Founder

CapabilityCafé /LearningCafe

Consultant - LearnD

MEndocino County Office of Education

Nationwide Insurance

new york institute of technology

News Corp (News Xtend)

NSW Department of Education

Pacific National

Pernod Ricard

Pernod Ricard Winemakers

Personalised Learning Solutions

Qantas

Qudos Bank

Queensland Urban Utilities

Siemens Pte Ltd

simPRO

Skillsoft

Suncorp

Sydney Water

Taronga Conservation Society

Australia

Telstra

Thiess

Transport Accident Commission

Westpac

130+ 70+

Registrations Organisations

Thought

Leadership

Webinar

Discussions

UnConference

Magazine

Coffee

Catch Ups

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Cost: $400 + GST

Location: Sydney

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Content Curation for Learning

1 day workshop

JEEVAN JOSHI

Producer at LearningCafe & CapabilityCafe

Volume of Information is Increasing

Half Life of Knowledge Decreasing

Complexity Increasing

Fewer Employees

Transient Workforce

Knowledge Work

Increasing

More Learning

Quantity & Frequency

Disruption of

Business Model

Proactive & Rapid Learning

Others ?

• Content Curation is a new addition

to L&D skill set. Not included in

L&D education.

• LMS platforms are only now

adding content curation abilities

• Coursera or attend 1 day

LearningCafe course.

Down from

In 2016

• Signs of disillusionment after hype

• Outsourcing should be considers

• Content Curation is a new addition

to L&D skill set.

• Not included in the L&D education

• Coursera or attend 1 day

LearningCafe course.

• Business requirements & priorities

which may change every week

• Needs personalisation

• Need a platform

where this is easy.

Does your LMS

make it possible.

• Easily done by

Google Analytics

Case Study

Jeevan’s Curated Weekly Business Podcasts

14Subscribe - http://bit.ly/jjpodcasts

Stage 1- Build

• Develop curation process

• Start community

• Set up tech

Stage 2 -Grow

• Higher volumes

• More automation

Stage 3 – Scale

Aggregation Podcast Apps /30 Nos + RSS / 50 no's +Automated using AI

Selection Manual 50% automated 50

Manual

80% automated 20%

manual to find outliers

Contextualisation Manual Mostly manual.

Crowdsourcing,

Editorial team of SMEs

Sharing LinkedIn, Newsletter,

twitter

+ web site

100 subscribers1000 subscribers

Known brand

Stage 1 – Build

Aggregation Selection Contextualise Share

Courses

Internal

Social

Curation

Pick best

content

Add knowledge,

comments, tags

Find, organise

content

Business & Learning

45 + Podcasts

Established +

Independent

Harvard

NPR (3)

ABC (3)

Wharton

Fin Times (4)

99% Invisible

McKinsey

Machine Human Human Machine

Aggregation

Criteria

- Credibility and history

- Original Content

- Evidence or research

- Outliers and balanced

- In depth treatment –

At least 15 mins

podcast

Technology – 75%

Human – 25%

Overcast

SoundCloud

iTunes

Selection

Listen to 30 plus podcasts per week

Shortlist 9

Select 5

10 hours per

Listen again

• Value

• Engagement

• Topical

• Needs at least a

3.5 rating

Contextualise

Rating

assessment

Audience

access

Phase 1 - Implemented

Emailer

Facebook

Phase 2 – In progress

Twitter

Web Site

Phase 3 - Plan

Podcast (about podcasts)

May need a mix of approaches

IT Skills

Generic Management

Business Priorities

Specialised Knowledge

Aggregate information &

knowledge on internet

Information based on key

words and roles

Content Context

Automate

Humanise

Generic Specific

Curated Content

Vendors Skillsoft, Lynda, Degreed

RSS Feed to intranet

Internal Content

Curation using

SMEs, Editors etc

Personalised

Automated Feeds

Your current tech

could give you a big

Integrate with intranet

for quick win

Great for generic

content but wont

provide for specific

Can provide real

value add or can be

waste of money on

how it is set up

PAUL BOICOVITIS

Global Learning Senior Content Curator at Telstra

My 7 lessons for

drinking from the fire

Contextualise

Lessons Learnt

Know why you’re curating

Know where you’re curating

Know what you’re curating

Inform your audience

Engage your audience

Be prepared to Create

Empower your learners

TIM DODD

Education Editor at Australian Financial Review

Where do journalists get information from?

•Know what’s happening

•Read/watch the news

•Social media

•Wire stories

•Unsolicited information (emails/phone

calls)

•Interviews

•Direct observation

•Other people’s research

•Our own research

What information do we look for?

•Things which people don’t know

•Things that people don’t want you

to know

•New ways of thinking about what

we know

•Joining the dots

•Synthesis

•To effectively present new

information we give it context

within what is already known

How do we structure

a news story?

Simplest form

•Who?

•What?

•Why?

•When?

•Where? More sophisticated

•What happened?

•Why is it important?

•What is the context?

•What is the reaction?

•What happens next?

Make it compelling

Tell a story....

•Unfold information in a logical

•Tread the fine line between

simple and simplistic

•Use examples where it helps to

grasp a concept

•Above all – clarity Make it ‘sticky’

•Stir emotions•Sympathy, outrage, wonder,

•Utilise self interest

•Pique curiosity

Curate vs Create

Curation

•Web ‘rip off’ stories

•‘Rewrite’ stories

•Straightforward ‘fact only’

stories

Creation

•Investigative journalism

•Long-form journalism

•Column writing

Comparing Journalism and L&D

Parallels

• Aim to impart information which people will retain

• Tell it simple, time is valuable

• Focus on the most important

• Challenge of condensing many sources

Differences

• L&D is usually more complex and detailed

• L&D goes further, e.g. aims to change behaviour

• L&D works from the existing corpus of knowledge

• The best journalism aims to tell something new within the context of what is already known

Thank you

tim.dodd@afr.com.au (until Oct 20)

@TimDoddAFR

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