Content Curation: Your Next Social Media Marketing Idea

Guillaume Decugis Co-Founder & CEO – Scoop.it

@gdecugis

Content Curator ? 1.  “Someone who continually finds, groups, organizes

and shares the best and most relevant content on a specific issue online” (Rohit Bhargava)

2.  “A Web Super Hero” (Steve Rosenbaum)

Why Curation ?

The Social Web is crowded

I’m talking to you!

I’m looking for you!

It’s hard to get heard !

It’s hard to be found !

“Brands must become media to earn relevance.”

Brian Solis

So how can you make an impact to develop your Organization?

Try to be everywhere?

Spend hours creating relevant content to engage your audience?

Here come the passers

The Interest Graph: where Social Discovery meets Search Relevancy

relevant  noisy  

find  

discover  

Search

Social Graph Interest Graph

7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

What do you already do?  

• What Content do you already read? Send by email? Tweet?  

What type of Content?  

•  Images, Articles, Blog Posts, Events, Videos, SlideShares…  

What Curation format?  

• Pinboard Story Magazine Video Channel  

7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources 2

7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

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7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

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7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

Make it your Content Hub

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7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

Make it your Content Hub

Measure your impact

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7 Content Curation Best Practices:

1 Start from what you already do and define your format accordingly

Organize your Sources

Filter with purpose

Add your point of view

Make it your Content Hub

Measure your impact

Build your Community of interests

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Content Curation Ethics:

Beth Kanter (@kanter)  

Ashoka.org Leading the way to an Everyone a Changemaker World http://changemaking.ashoka.org

CancerCommons.org Bringing science to the patient, and patient insights to science in Rapid Learning Communities http://www.scoop.it/u/beat-cancer

ABroaderView.org Humanitarian missions & Volunteering http://www.scoop.it/t/travel-information

The Encouraging Report Curating good news! by Pastor Timothy Utton http://news.encouragingreport.com

Beth Kanter

@kanter www.scoop.it/u/beth-kanter

Join us! TweetChat on Content Curation for Non-Profits

With JD Lasica (@jdlasica) #scoopitchat October 18, 2012 – 11am PT

Guillaume Decugis Co-Founder & CEO – Scoop.it

@gdecugis

Thank you!