Post on 10-Jan-2017
transcript
Content
Source
Pillars of a Solid Content Strategy
Quality(entertainment, utility)
Quantity(consistency)
Resonance(personas)
How Will You Stand Out?
● 93% of marketers use social media for business
● 88% of B2B marketers currently use content marketing as part of their marketing strategy
● 61% of the most effective B2B content marketers meet with their content team daily or weekly.
//Forbes, Dec 2015
Why?
1. Resources (team, energy, ideas, time, money)
2. Relevant only to a small group at a time (personas)
3. High competition
Problem:It is difficult to create good content
Where we are now:
● Good content is proven to drive leadsBUT● Good content is everywhere● Good content needs resources
“The reality is that customers don’t solely make their decisions based on company-crafted videos, ebooks and infographics
Jay Baer
“Before parting with their money, customers want to hear the story from someone other
than the marketing department
Jay Baer
Why Spotify Playlists?
○ Commuting, Working, Exercising, Chilling
○ People love sharing good music
○ Great opportunity to showcase your brand personality
○ Co-creation Opportunities
Use Cases
○ Gym motivation/upbeat
○ Yoga club meditation music
○ Library bookstore jazz, classical
○ Butcher bbq playlist, dubstep
○ Flowershop songs to play after dinner
How to apply this?
Build playlists for your buyer personas
1. Who’s Lifestyle?2. What music would suit that lifestyle?3. What will you call the playlist?4. Build and promote
Benefits
○ Reach people in a fun, novel way
○ Entertain them while they go about their day
○ Keep your brand top of mind with content
How to apply this
Showcase people/brands your customers value
1. Who’s your target audience?2. Who (or what) do they care about?3. How can you reach those people?4. How can you relate this to your brand?
Benefits
○ Leverage their social reach
○ Receive their personal recommendation
○ Position yourself as an SME
○ Save time while creating high value content
Why Visual Murals?
○ Create a visual board of people (or brands) that your customers care about
○ Showcase them based on a unique theme or common factor
○ Leverage brand equity of existing brands
How to apply this
1. Who’s your target audience?2. What brands or people do they care about?3. Pick a theme, and unite those people under it
Benefits
○ Position yourself as a SME
○ Drive more traffic and increase ranking
○ Get more traffic when people search others
○ Get more inbound content requests
Why Of**ine Events?
○ High value events about a PASSION
○ Build relationships, manually, and on a 1-1 level
○ Earn their full attention
○ Make them a part of your community
How to apply this
1. Think of your value proposition2. What is the passion at the center?3. What event ideas can you come up with?4. Who can you call?
Benefits
○ Leave a lasting impression
○ Meet your customers and prospects face to face
○ Build a sense of community with others
Why Partnership Content?
○ Create content for someone else in exchange for their audience
○ Give them an opportunity to add value to their members
5 TACTICS: Recap
1. Spotify Playlists2. Spotlight Content3. Visual Murals4. Of**ine Events5. Partnership Content
“Everything has been said before, but it’s
never been said by you. Your point of view is what makes you interesting.
Jory MacKay
THANKS FOR COMING!
Kareem MostafaKareem@tribetactics.com@tribetactics