Post on 22-Jan-2018
transcript
#C3NY
CONTENT IDEATION + LINKS FOR THE LAZY MARKETER
Wil Reynolds, Associate, SEER Interactive
#C3NY
CONTENT IDEATION + LINKS FOR THE BUSY MARKETER
Wil Reynolds, Associate, SEER Interactive
#C3NY
YOUR INFORMATION
3
Wil Reynolds
@wilreynolds
SEER Interactive
Facebook.com/wilreynolds
wilr@seerinteractive.com
Associate
#C3NY
EVERY MARKETER IN HERE OF SLIDE
4 – credit j@son
#C3NY
EVERY MARKETER
http://www.flickr.com/photos/ccarder/9519528332/sizes/h/in/photostream/
#C3NY
HIT GOALS, BE LAZY WITH GREAT CONTENT
6
#C3NY
COMPANIES DO RCS AND FORGET
http://www.flickr.com/pho
tos/bikobiko/3187759066/
sizes/z/in/photostream/
#C3NY 8
#C3NY
#C3NY
#C3NY
“CAMPAIGN” MENTALITY LEADS TO THIS
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
#C3NY
GREAT CONTENT THAT GETS IGNORED
BREAKS MY HEART
http://www.flickr.com/photos/wolfsoul/2208699418
#C3NY
EVERY MARKETER OF SLIDE
http://www.flickr.com/pho
tos/bikobiko/3187759066/
sizes/z/in/photostream/
MY JOB
#C3NY
GREAT CONTENT THAT GETS IGNORED
BREAKS MY HEART
14
#C3NY
GREAT CONTENT THAT GETS IGNORED
BREAKS MY HEART
15
#C3NY
THERE IS NO CAMPAIGN, IT NEVER STOPS
http://www.flickr.com/photos/papagoiaba
#C3NY
CHALLENGE – BUILD ME A 12 MONTH
OUTREACH PLAN W/O ANY NEW ASSETS
17
#C3NY 18 BRING IT ON!
#C3NY
@HANNAH_BO_BANNA
19
#C3NY
COPIED IMAGES FOR THE TAKING
20
#C3NY
They already link?
21
#C3NY
2 OPTIONS
22
Relationships Links
#C3NY
LOGO + SPONSORSHIP -> @ADAMMELSON
23
#C3NY 24 GAME ON!
PEOPLE
ARE
TALKING
TO YOU
#C3NY
ARE YOU LISTENING?
http://seer.is/wp-commenters 25
@iamchrisle
#C3NY
ARE YOU LISTENING?
• Extract the URLs of the people commenting on your blog
• Run Moz Metrics
• If you are creating engaging content, people will comment
26
#C3NY 27
#C3NY 28
#C3NY 29
OUTCOME
#C3NY
DO IT TO A
COMPETITOR!
#C3NY 31 WASTE LAND?
#C3NY
ARE YOU LISTENING?
Find the people in
32
#C3NY 33
GREAT CONTENT GETS COPIED
#C3NY
COPYSCAPE! @JHTSCHERCK
@AFREEZEE
#C3NY 35
#C3NY 36
#C3NY
COPYSCAPE
When you produce content people
actually want it gets copied.
37
#C3NY
MISSPELLED DOMAINS -> @ALLIE_OBRIEN
38
#C3NY
MISSPELLED DOMAINS
39
#C3NY
MISSPELLED DOMAINS
40
#C3NY
ARE YOU LISTENING?
41
#C3NY
PAY FOR YOUR LINKS, IF YOU HAVE GREAT
CONTENT
42
#C3NY
SMALL WINS = YOUR BOSS
http://www.flickr.com/photos/7864796@N05/816097257
#C3NY “BOUGHT IN”
http://www.flickr.com/photos/7864796@N05/816097257
#C3NY
DON’T HIT ENTER
45
#C3NY
DON’T HIT ENTER
46
#C3NY
DON’T HIT ENTER
47
#C3NY
DON’T HIT ENTER
48
#C3NY
DON’T HIT ENTER
49
#C3NY
SHORT TERM THINKING
50
#C3NY
RARELY
CREATES
LONG TERM
VALUE
51
#C3NY
BRAND MARKETERS GET
“TEST BUDGETS”
JUDGED ON
LINKS 52
#C3NY
FUNNY BUT DOESN’T ADDRESS A NEED
53
#C3NY
PPC
PR Marketing
Advertising
Brand
SEO
LET’S GET A SEAT AT THE TABLE
#C3NY
#C3NY
WE CREATE
LONG TERM
VALUE
56
#C3NY
57
#C3NY
58
#C3NY
59
Content for love > Content for SEO
#C3NY
60
Content Chaos
#C3NY
61
Content ORDER
#C3NY
62
#C3NY
63
#C3NY
64
#C3NY
65
#C3NY 66
#C3NY
67
#C3NY
68
#C3NY 69
#C3NY 70
#C3NY 71
#C3NY 72
#C3NY 73
#C3NY 74
Make it
#C3NY 7
5
#C3NY 7
6
#C3NY
#C3NY
#C3NY
#C3NY 80
Make it
#C3NY 8
1
#C3NY 8
2
Airbnb Neighborhoods
#C3NY 8
4
#C3NY 8
5
#C3NY 8
6
#C3NY 8
7
#C3NY 8
8
#C3NY 8
9
#C3NY 9
0
#C3NY 91
Make it
#C3NY 92
Behind Peek
Das Curtainz
#C3NY 93
Peek
Das Curtainz
No, Seriously
#C3NY
DON’T HIT ENTER ENSURES THAT
94
#C3NY
DON’T HIT ENTER ENSURES THAT
95
#C3NY
#C3NY
#C3NY
#C3NY 99
x2
#C3NY
CONTENT + LINKS FOR THE BUSY MARKETER
@WILREYNOLDS