Content Management

Systems (CMS)

Tutorial: 3

Today’s Plan Lesson Exercise 2 Assignment Results Released What is a CMS? How a CMS works Business Goals of a CMS Engagement Marketing Ideas Conclusions & Questions

Lesson Exercise 2 – 5% Reflection Questions 2 Choose 1 from the 3 topics 500-600 words Blog or word document option Academic style with consideration given to

referencing, validating statements with evidence as well as enhancing your answers with creative resources.

Due 7th February 11.59pm

What is a Content

Management System?

What is a Content

Management System?

What is a CMS? A Content Management System

(CMS) is usually implemented as a Web application, for creating and managing HTML content.

Used to manage & control dynamic information.

This can include, images, videos, music, documents, text

Can you think of any

others?

Can you think of any

others?

Where can a CMS be used? Corporate Websites Corporate Intranets E-commerce & online reservations Small business websites Non-profit & Community based sites Online magazines, newspapers &

publications Personal homepages

Main points of a CMS Pages are edited online via a

browser Pages can be edited, added or

deleted and go live immediately

A simple WordPress content management system can even be updated from an iPad or iPhone

How a CMS works Until 1996 most people managed

their websites by editing HTML files and uploading them to web servers

Today CMS usually run on a database (most common ones being MySQL, used in conjunction with PHP programming language)

Anatomy of a CMS

The CMS manages the entire lifecycle of pages, from creation to archival

Anatomy of a CMS The functionality of a CMS can be

broken into four main components: Content Creation Content Management Publishing Presentation

Content Creation The front end of a content management

system is an easy to use authoring environment, designed to work like Word.

Enables the user to create new pages or update content without having to know HTML

Often drop & drag functionality to re-arranging pages and how they link together

Content Management Once a page has been created, it is saved

into a central repository in the CMS

The repository allows the user to: Keep track of all the versions of

the page Ensure only users who have the right access

can change sections of the site Integrate with existing information sources and

IT systems

Publishing Once the final content is in the

repository, it can then be published to the website.

The powerful publishing engines allow the appearance and page layout of the site to be applied automatically during publishing.

Publishing The CMS lets the graphic designers

and web developers specify the appearance that is applied by the system

Ensures that the pages are consistent Allows authors to concentrate on

writing the content, by leaving the look of the site entirely to the CMS

Presentation The content management system can

also provide a number of features to enhance the quality and effectiveness of the site itself.

Examples include building the site navigation for you (taken from structure of the repository), supporting multiple browsers, accessibility issues and interactivity.

Goals of a CMS Increased Flexibility of Website Improve Information Accuracy

Accurate Up-to-date Comprehensive

Support Marketing Reduce Duplication of Information Improve Customer Experience

Goals of a CMS Support Sales Streamline information updates Support website growth

CMS can increase

resilience to change

CMS can increase

resilience to change

Business Goals of CMS Improve business responsiveness Improve publishing process Reduce legal exposure Capture business knowledge Improve knowledge sharing Support knowledge discovery Improve staff efficiency

Business specific goals / benefits of CMS Reducing customer support costs Reduce publishing costs Reduce website maintenance costs Increase website audience Reduce duplication of information Increase flexibility of site Improve customer experience

Measuring the success of CMS business goals Web usage statistics Printing & Distribution costs Call centre usage Turnaround time for publishing new

material, or implementing changes Customer satisfaction Development time for new pages Cost of Training

One last piece of advice Take your time to determine your

business requirements before selecting your CMS

There is no ‘one-size-fits-all’ solution. Allocate time and resources to select

the best possible solution. Comprehensively evaluate products on the market against each other.

Websites for you to Explore Top 10 Most Usable Content

Management Systems http://net.tutsplus.com/articles/web-roundups/top-10-most-usable-content-management-systems/

Conclusions & Questions Have you got anything you would

like to share? Is there anything that is concerning

you at the moment?