Contest theme & Company Presentation

Styria Media Group in Croatia

Magazines

Seite 2

Company profile: Styria Media Group AG

Founded: 1869 in Graz, Austria

Company structure: Strategic Holding, over 100 subsidiaries

Market turnover 2011: 465 Mio. €

Employees: ~ 2.900

Business fields:

Radio & TV

Print& Digital newspapers International

Print & Digital newspapers

Austria

Books, audio-visual

Logistics & Support Services

Printing houses & Pre-press

content company

International (JV) publishing

(International magazines)

Corporate publishing

Styria Markets and Portfolio

Markets:

Home market: Austria International markets: Croatia, Slovenia, Bosnia & Herzegowina, Montenegro, Serbia

Media portfolio:

Daily newspapers Weekly newspaper Magazines International magazines/JVDigital editions Radio programs TV listings Books publishers

Editions Austria Croatia Slovenia

Bosnia& Herzegowina,

Serbia, Montenegro

Digital(news-sites,

special interest sites, classifieds)

diepresse.at kleinezeitung.atwirtschaftsblatt.atboerse-express.comdiefurche.at typischich.atichkoche.atwoche.at regionalmedien.atgrazer.atwillhaben.atcar4yousport10.atwiener-online.at

24sata.hrvecernji.hr poslovni.hrzdravakrava.hrbudi.ingastro.hrnjuskalo.hrbika.net

m.24sata.hr m.vecernji.hr

facebook fan pages

zurnal24.sidnevnik.sibolha.comjazkuham.si

vijesti.me

Radio

Antenne SteiermarkAntenne Kärntenradio content austria

TVSat 1 Österreich (25%) 24sata News TV (News

tv - IPTV)24sata.tv (Internet tv)

Styria Media HoldingDIGITAL Portfolio

Strong development of digital platforms

iPad appplications

Internet penetration and Styria reach Continuous market growth

2008 2009 2010 2011 2012

Internet penetration 47 49 58 63 67

Styria reach 23.3824999999999

28.2142 35.4264 39.7908 44.354

12.5

37.5

62.5

Internet penetration Styria reach

Source: GfK Croatia/ gemiusAudinnce, 2008-2012

Styria is leader in digital! 3 portals among Top 10 Croatian web-sites

Source: gemiusAudience, OCT 2012

1,4 million unique visitors 66% of Internet users

plus facebook and mobile apps

24sata.hrCroatian No.2

1.002.252 unique visitors

vecernji.hrCroatian No.8

704.620 unique visitors

njuskalo.hrCroatian No.1 classified

842.357 unique visitors

Strong in special interest sites

Source: gemiusAudience, OCT 2012

Building communites

Budi.inBeauty&fashion

125.479 unique visitors

zdravakrava.hrHealth&nutrition

125.747 unique visitors

gastro.hrCooking inspiration

60.441 unique visitors

Absolute No.1 in business digital

Source: gemiusAudience, OCT 2012

Poslovni.hr with its 278.157 unique visitors has higher reach

than next seven business sites together

Digitaly thinking social networks

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Večernji list fun pageCOMMERCIAL FACEBOOK SITE63.696 FANS

524.818

BEST USE OF FACEBOOK BY A NEWSPAPER ‘SOCIAL MEDIA STARS’ TOGETHER WITH GUARDIAN AND LE PARISIEN

24sata News TV: Extending content from newspapers to news television

Providing unlimited media mix, maximizing advertising efficiency

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Contest theme

Key issue for Styria is communication with our readers/visitors

Mobile segment is growing and it is expected to „boom” in one, two years time

Smartphone penetration rapidly accelerates

We want to develop unique user-friendly mobile application that would allow photography, edit and send/upload photos (but also text and video materials) to our portals and their later assessment and review

It would be great benefit to our editors and our public

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