Context, Value & The New Marketing Economy
Home
/
Business
Post on 21-Oct-2014
23,480 views
0 download
Preview:
Click to see full reader
Report this document
SHARE
description
The goal of marketing is not to win the battle of stories (as is the case for traditional media marketing), but to understand the abilities, emotions and activities of a situation – the context – and add deliberate value to it.
transcript
Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Top related
Credit Card Rewards: Context, History, and Value
Documents
Making Gigs Work: The New Economy in Context
Documents
Circular economy in the context of implementing ...
Documents
Green Economy and Timber Value Chains
Science
Defining the Social Economy - The BC Context John Restakis
Documents
The value of context in Qualitative Studies
Technology
Value in FP in the Outsourcing Context
Documents
Value co-creation in the B2C context - Handelsrådethandelsradet.se/.../2014/07/Value-co-creation-in-the-B2C-context.pdf · Value co-creation in the B2C context ... difference between
Documents
THE ASEAN ECONOMY IN THE REGIONAL CONTEXT: · PDF filethe asean economy in the regional context: opportunities, challenges, and policy options giovanni capannelli adb working paper
Documents
Diversity in the Economy and Local Integration (DELI) - the context
News & Politics
Adding value in an agile context
Technology
Value Engineering and Steel Economy
Documents
Green economy in the context of sustainable development · Green economy in the context of sustainable development • SouthAfrica’s sustainabledevelopmentinaction • Asystemof
Documents
UK Economy in a Global Context
Documents
The Value of Context
News & Politics
A2 Macro: EU Context for the UK Economy
Economy & Finance
New Economy, New Value Equations
Business
In focus - The value of context
Business
Context: Economy in Society
Documents
The ASEAN Economy in the Regional Context: Opportunities ... · The ASEAN Economy in the Regional Context: Opportunities, Challenges, and Policy Options | v Abstract The Association
Documents