Post on 16-Apr-2017
transcript
WHO I AMhttp://www.flickr.com/photos/meantux/122380352Martin Christensen - kaeru.se - @m8rt
WHO YOU AREhttp://www.flickr.com/photos/katerha/4204459158Martin Christensen - kaeru.se - @m8rt
WHY I AM HEREhttp://www.flickr.com/photos/cod_gabriel/2220851681Martin Christensen - kaeru.se - @m8rt
PRINCIPLEShttp://www.flickr.com/photos/pigstyave/70576979Martin Christensen - kaeru.se - @m8rt
THE RIGHT WAYhttp://www.flickr.com/photos/from_a_tester/5075264482Martin Christensen - kaeru.se - @m8rt
THE RIGHT THINGhttp://www.flickr.com/photos/jonathancohen/4698980222Martin Christensen - kaeru.se - @m8rt
WASTE IS BADhttp://www.flickr.com/photos/alexchaffee/4964378180Martin Christensen - kaeru.se - @m8rt
OUTCOME, NOT OUTPUT http://www.flickr.com/photos/49942291@N06/6272460316Martin Christensen - kaeru.se - @m8rt
SHARED UNDERSTANDINGhttp://www.flickr.com/photos/susanvg/3382838948Martin Christensen - kaeru.se - @m8rt
COLLABORATEMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/madcitycat/5629257704
THE EXPERIENCE BELONGS TO THE USER
Martin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/esri/5932133974
UX IS A CONVERSATIONMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/esri/5938120614
GET OUT OF THE BUILDINGMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/70292973@N07/7192931934/
VALIDATE HYPOTHESESMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/myfuturedotcom/6053042920
FACE-TO-FACEMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/ananth/279721111
CONTINUOUS IMPROVEMENTMartin Christensen - kaeru.se - @m8rt http://www.flickr.com/photos/psd/7643834346
PROCESS GOALSMartin Christensen - kaeru.se - @m8rt
WHY
WHO
WHAT
HOW
Find out a product should be built and VALIDATE
Find out the product is for and VALIDATE
Find out needs the product should cover and VALIDATE
Find out the product should be built and VALIDATE
THE IMPACTMartin Christensen - kaeru.se - @m8rt
”Getting more customers and thus making more dollars!”
WHY WHO WHAT HOWWHY
VALIDATEby comparing the amount of new customers and revenue to the projected figures
THE PERSONAMartin Christensen - kaeru.se - @m8rt
VALIDATEby getting out of the building ASAP and interview possible target groups
”Families with small children”
Goals
WHY WHO WHAT HOWWHO
THE HYPOTHESISMartin Christensen - kaeru.se - @m8rt
WHY WHO WHAT HOWWHAT
VALIDATE by interviewing actual target group
”They need to feel safe”We assume that families with children require that they can feel safe when staying at our hotel.
We intend to prove this by- Making sure that doors are lockable- Asking family members (on a scale from 1 to 7) how safe they feel and get an average score above 6
THE MINIMUM VIABLE PRODUCT
Martin Christensen - kaeru.se - @m8rt
WHY WHO WHAT HOWHOW
VALIDATE by usage testing with prototype
”Automatic smart locks!”Proximity Time-based E-Key Safety Emergency Various
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THE PROCESS Martin Christensen - kaeru.se - @m8rt
HOWWHY WHO WHAT
Startup workshops
VALIDATE
User research
HOW
Design studio & story pampering cadence
VALIDATE
Usage testing cadence
CONTINUOUS DELIVERY
PHASE N PHASE N+1
CONTINUOUS DISCOVERY
http://www.kaeru.se/continuousdiscovery
THANK YOU FOR LISTENING
@m8rt
http://se.linkedin.com/in/martinuxchristensen/
martin.ux.christensen