Contract Negotiations: Beyond the Basics

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Whether you're in a buyer or a seller's market, relationships are key to successful contract negotiations. So is knowing what you must have, would like to have and can live without. This presentation focuses on what meeting and event planners can leverage with hotels and venues and includes feedback from PYM LIVE attendees from San Francisco, Chicago and Austin about what they're asking for, getting and using addenda for across the country. Presented on June 6, 2014 at the San Marcos CVB Client Appreciation event by @PYMLive and @JeffRasco. White papers of related content can be found at http://planyourmeetings.com search "contract negotiations."

transcript

#toursanmarcos @PYMLive @JeffRasco

Contract Negotiations: Beyond the Basics

Kristi Casey Sanders @PYMLive Jeff Rasco @JeffRasco#toursanmarcos

https://www.flickr.com/photos/stevensnodgrass/5480863464

Special thanks to these PYM LIVE speakers

Melissa Washington - SmartNet StrategiesJoyce J. Ginsburg - JJG MeetingsChristy Lamagna, CMP, CMM, CTSM - Strategic Meetings & EventsPaula J. Rigling, CAE, CMP - Meeting Planning Professionals

#toursanmarcos @PYMLive @JeffRasco

What will be covered in this presentation

1. Reminder: The power of relationships2. Contract elements, what affects them & things to consider3. Concessions: group discussion, sharing & tips4. Addenda: group discussion, sharing & tips5. Additional resources

#toursanmarcos @PYMLive @JeffRasco

Disclaimer: I’m not a lawyer

This is for educational purposes only. :)

#toursanmarcos @PYMLive @JeffRasco

#toursanmarcos @PYMLive @JeffRasco

Remember• The person on the other side is a person,

not an “opponent.”

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Remember• The person on the other side is a person,

not an “opponent.”

• The goal for both of you is to book and create a successful meeting.

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#toursanmarcos @PYMLive @JeffRasco

Remember• The person on the other side is a person,

not an “opponent.”

• The goal for both of you is to book and create a successful meeting.

• Communicate what you value and why.

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#toursanmarcos @PYMLive @JeffRasco

Remember• The person on the other side is a person,

not an “opponent.”

• The goal for both of you is to book and create a successful meeting.

• Communicate what you value and why.

• Don’t be afraid to ask questions.

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#toursanmarcos @PYMLive @JeffRasco

Remember• The person on the other side is a person,

not an “opponent.”

• The goal for both of you is to book and create a successful meeting.

• Communicate what you value and why.

• Don’t be afraid to ask questions.

• Know what are your “must haves,” “would like to haves” and “can live withouts” and negotiate accordingly.

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#toursanmarcos @PYMLive @JeffRasco

Remember• The person on the other side is a person,

not an “opponent.”

• The goal for both of you is to book and create a successful meeting.

• Communicate what you value and why.

• Don’t be afraid to ask questions.

• Know what are your “must haves,” “would like to haves” and “can live withouts” and negotiate accordingly.

• Protect yourself and your group. Nothing “never happens.”

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Remember• If the answer is “no,” ask why. See if there

are any alternatives.

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#toursanmarcos @PYMLive @JeffRasco

Remember• If the answer is “no,” ask why. See if there

are any alternatives.

• This isn’t personal. It’s business.

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#toursanmarcos @PYMLive @JeffRasco

Remember• If the answer is “no,” ask why. See if there

are any alternatives.

• This isn’t personal. It’s business.

• Work with your sales contact to find benefits for both sides.

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#toursanmarcos @PYMLive @JeffRasco

Remember• If the answer is “no,” ask why. See if there

are any alternatives.

• This isn’t personal. It’s business.

• Work with your sales contact to find benefits for both sides.

• Have a back-up plan.

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#toursanmarcos @PYMLive @JeffRasco

Remember• If the answer is “no,” ask why. See if there

are any alternatives.

• This isn’t personal. It’s business.

• Work with your sales contact to find benefits for both sides.

• Have a back-up plan.

• Know that sometimes you have to walk away.

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#toursanmarcos @PYMLive @JeffRasco

What goes into a contract?

#toursanmarcos @PYMLive @JeffRasco

Contract basics

• Dates

#toursanmarcos @PYMLive @JeffRasco

Contract basics

• Dates

• Number of guest rooms needed

#toursanmarcos @PYMLive @JeffRasco

Contract basics

• Dates

• Number of guest rooms needed

• Function space requirements

#toursanmarcos @PYMLive @JeffRasco

Contract basics

• Dates

• Number of guest rooms needed

• Function space requirements

• Food & beverage needs

#toursanmarcos @PYMLive @JeffRasco

Contract basics

• Dates

• Number of guest rooms needed

• Function space requirements

• Food & beverage needs

Each of these areas must be addressed before the contract is signed!

#toursanmarcos @PYMLive @JeffRasco

Addenda may be necessary for areas not addressed. Work with legal and procurement to create set addendum.

#toursanmarcos @PYMLive @JeffRasco

Dates

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#toursanmarcos @PYMLive @JeffRasco

Dates• Time of year (what else is happening)

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Dates• Time of year (what else is happening)

• Off-season/in-season

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Dates• Time of year (what else is happening)

• Off-season/in-season

• Sales quotas (weak dates)

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Guest rooms

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Guest rooms - don’t forget• Shoulder dates (pre- and post-event needs)

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Guest rooms - don’t forget• Shoulder dates (pre- and post-event needs)

• Number of each type of room

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Guest rooms - don’t forget• Shoulder dates (pre- and post-event needs)

• Number of each type of room

• General attendees

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Guest rooms - don’t forget• Shoulder dates (pre- and post-event needs)

• Number of each type of room

• General attendees

• Staff rooms

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Guest rooms - don’t forget• Shoulder dates (pre- and post-event needs)

• Number of each type of room

• General attendees

• Staff rooms

• Suites for executives

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Guest rooms - don’t forget• Shoulder dates (pre- and post-event needs)

• Number of each type of room

• General attendees

• Staff rooms

• Suites for executives

• VIP guests

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#toursanmarcos @PYMLive @JeffRasco

Guest rooms - don’t forget• Shoulder dates (pre- and post-event needs)

• Number of each type of room

• General attendees

• Staff rooms

• Suites for executives

• VIP guests

• Speakers

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Guest rooms - don’t forget• Shoulder dates (pre- and post-event needs)

• Number of each type of room

• General attendees

• Staff rooms

• Suites for executives

• VIP guests

• Speakers

• Vendors, etc

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Guest rooms - rates• Who’s paying for the rooms?

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Guest rooms - rates• Who’s paying for the rooms?

• If attendees pay: What rate do you need to generate attendance?

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Guest rooms - rates• Who’s paying for the rooms?

• If attendees pay: What rate do you need to generate attendance?

• Will there be a special staff rate?

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Guest rooms - rates• Who’s paying for the rooms?

• If attendees pay: What rate do you need to generate attendance?

• Will there be a special staff rate?

• What’s included in the resort fees? Are those amenities your attendees need?

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#toursanmarcos @PYMLive @JeffRasco

Guest rooms - rates• Who’s paying for the rooms?

• If attendees pay: What rate do you need to generate attendance?

• Will there be a special staff rate?

• What’s included in the resort fees? Are those amenities your attendees need?

• Do you need to negotiate a commission to go back towards your association, personal payment (for independents) or client?

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#toursanmarcos @PYMLive @JeffRasco

Guest rooms - rates• Who’s paying for the rooms?

• If attendees pay: What rate do you need to generate attendance?

• Will there be a special staff rate?

• What’s included in the resort fees? Are those amenities your attendees need?

• Do you need to negotiate a commission to go back towards your association, personal payment (for independents) or client?

• Do you need VIP upgrades? Airport transfers for attendees?

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Guest rooms - relationships• Maintain an excellent relationship with your

Convention Sales Manager because …

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Guest rooms - relationships• Maintain an excellent relationship with your

Convention Sales Manager because …

• Can they sell the rooms you can’t fill?

!

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Guest rooms - relationships• Maintain an excellent relationship with your

Convention Sales Manager because …

• Can they sell the rooms you can’t fill?

• Do they need to bump a group?

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Guest rooms - relationships• Maintain an excellent relationship with your

Convention Sales Manager because …

• Can they sell the rooms you can’t fill?

• Do they need to bump a group?

• Can you make good another year?

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Function space• Actual meeting space needed

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Function space• Actual meeting space needed

• Take into account:

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#toursanmarcos @PYMLive @JeffRasco

Function space• Actual meeting space needed

• Take into account:

• Set-up time / rehearsal time

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#toursanmarcos @PYMLive @JeffRasco

Function space• Actual meeting space needed

• Take into account:

• Set-up time / rehearsal time

• Type of set-up needed

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Function space• Actual meeting space needed

• Take into account:

• Set-up time / rehearsal time

• Type of set-up needed

• Purpose of event

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Function space• Actual meeting space needed

• Take into account:

• Set-up time / rehearsal time

• Type of set-up needed

• Purpose of event

• Risk management

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#toursanmarcos @PYMLive @JeffRasco

Function space• Actual meeting space needed

• Take into account:

• Set-up time / rehearsal time

• Type of set-up needed

• Purpose of event

• Risk management

• Back-up weather plans

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#toursanmarcos @PYMLive @JeffRasco

Function space• Actual meeting space needed

• Take into account:

• Set-up time / rehearsal time

• Type of set-up needed

• Purpose of event

• Risk management

• Back-up weather plans

• Attendee mobility

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#toursanmarcos @PYMLive @JeffRasco

Function space• Actual meeting space needed

• Take into account:

• Set-up time / rehearsal time

• Type of set-up needed

• Purpose of event

• Risk management

• Back-up weather plans

• Attendee mobility

• Outdoor lighting/walkwaysQ

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Food & beverage

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Food & beverage• What’s the hotel’s minimum requirement for

those dates?

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Food & beverage• What’s the hotel’s minimum requirement for

those dates?

• What type of functions are required?

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Food & beverage• What’s the hotel’s minimum requirement for

those dates?

• What type of functions are required?

• What does your group like?

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#toursanmarcos @PYMLive @JeffRasco

Food & beverage• What’s the hotel’s minimum requirement for

those dates?

• What type of functions are required?

• What does your group like?

• Can the chef prepare something for your budget?

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Food & beverage• What’s the hotel’s minimum requirement for

those dates?

• What type of functions are required?

• What does your group like?

• Can the chef prepare something for your budget?

• Can you use smaller cups / plates to save money?

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#toursanmarcos @PYMLive @JeffRasco

Group discussion: Concessions What concessions are important to your group? What are you asking for and getting? What do you have to compromise on?

#toursanmarcos @PYMLive @JeffRasco

Time to share: Concessions

• What’s important to you and your group/company?

• What are you asking for and getting?

• What are you having to compromise on?

#toursanmarcos @PYMLive @JeffRasco

Concessions - Tips from PYM LIVE San Francisco, Chicago & Austin

• What’s important to you and your group/company?

• Free Wi-Fi in sleeping rooms and meeting space

• Discounted F&B

• Free parking

• Free water

• VIP amenities / free room drops

• A/V discounts

• No resort fees

• Free airport transfers

• Free staff meals

• Free staff rooms

• Load in/load out dates

• Waived shipping/receiving fee

• No meeting room rental fee

• Free business center

• No fee for bringing own projector, laptops, tech people, etc.

• Reduced vendor/hotel commission on A/V

• No corkage/reduced corkage fee for wine brought in

• Locked in F&B pricing for future events

#toursanmarcos @PYMLive @JeffRasco

Guest rooms • What’s the cut-off date to reduce your room

block? (ex: 15-20% reduction possible within 30-45 days pre-event)

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#toursanmarcos @PYMLive @JeffRasco

Guest rooms • What’s the cut-off date to reduce your room

block? (ex: 15-20% reduction possible within 30-45 days pre-event)

• Request a room audit so you get full credit for all attendees at hotel, including ones who booked outside the block.

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#toursanmarcos @PYMLive @JeffRasco

Guest rooms • What’s the cut-off date to reduce your room

block? (ex: 15-20% reduction possible within 30-45 days pre-event)

• Request a room audit so you get full credit for all attendees at hotel, including ones who booked outside the block.

• Negotiate comp room credit (ex: 1 per 40) to be applied to master account

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#toursanmarcos @PYMLive @JeffRasco

Function space • What unusual venues/amenities exist on

property (or in the city)?

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#toursanmarcos @PYMLive @JeffRasco

Function space • What unusual venues/amenities exist on

property (or in the city)

• Can there be business-friendly amenities comped for the registration desk? (e.g., outlets, phone line)

Que

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Sol

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#toursanmarcos @PYMLive @JeffRasco

Function space • What unusual venues/amenities exist on

property (or in the city)

• Can there be business-friendly amenities comped for the registration desk? (e.g., outlets, phone line)

• Does the property have any soft goods they have on hand that can be used to augment decor?

Que

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Sol

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#toursanmarcos @PYMLive @JeffRasco

Function space • What unusual venues/amenities exist on

property (or in the city)

• Can there be business-friendly amenities comped for the registration desk? (e.g., outlets, phone line)

• Does the property have any soft goods they have on hand that can be used to augment decor?

• What can the CVB provide?

Que

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#toursanmarcos @PYMLive @JeffRasco

Food & beverage • Base attrition on lost profit not lost revenue

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#toursanmarcos @PYMLive @JeffRasco

Food & beverage - attrition• Base attrition on lost profit not lost revenue

• Put in writing (addendum) - no service fees or sales tax will be charged on F&B attrition

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#toursanmarcos @PYMLive @JeffRasco

Food & beverage - attrition• Base attrition on lost profit not lost revenue

• Put in writing (addendum) - no service fees or sales tax will be charged on F&B attrition

• If you’re in danger of not making your numbers, can you upgrade menus & service?

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#toursanmarcos @PYMLive @JeffRasco

Food & beverage - attrition• Base attrition on lost profit not lost revenue

• Put in writing (addendum) - no service fees or sales tax will be charged on F&B attrition

• If you’re in danger of not making your numbers, can you upgrade menus & service?

• F&B maximum: Can you unlock additional concessions by hitting a certain number?

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1100

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#toursanmarcos @PYMLive @JeffRasco

Group discussion: Addenda What clauses are you adding to your contracts? Do you have special addendum already prepared?

#toursanmarcos @PYMLive @JeffRasco

Addendum

• Do you already have set addenda in place?

• What clauses are you using?

#toursanmarcos @PYMLive @JeffRasco

Addendum - Tips from PYM LIVE San Francisco, Chicago & Austin

• Force majeure

• Sleeping room attrition (based on lost profit)

• F&B attrition (based on lost profit)

• Sustainability requirements and reporting

• F&B maximum unlocking additional concessions

• Reporting requirements (data, energy, attendee spend)

• Cancellation/rebooking clause

• Noise/enjoyment clause

• Construction/renovation

• Concessions (include top 3 must haves)

• Prevent competitors from booking overlapping event dates

• Change of ownership/flag

Need more tips & ideas?

“Contract Negotiation: Prepared & Fair are Effective in Any Market”: ez.com/prepared “F&B Negotiation Strategies,” this presentation and more: slideshare.net/KristiCaseySandersContract Negotiation articles and other meeting planning advice: PlanYourMeetings.com Upcoming webinars: ez.com/pymhangout Claim your free membership to PYM: ez.com/pymsubscribe

Plan well & prosper, friends! Stay in touch! @PYMLive @JeffRasco #yaypym

#toursanmarcos @PYMLive @JeffRasco