ONLINE TESTING FOR WEBSHOPS:

EFFICIENTLY TURNING VISITORS

INTO CUSTOMERS

IGNITIONONE LUNCH & LEARN25/09/2014TOM DUPON - CONVERSICS

THE MODEL6 Factors

Value Proposition

Urgency

Relevance

Clarity

Anxiety

Distraction

VALUE PROPOSITION

URGENCY

RELEVANCE

RELEVANCE

CLARITY

ANXIETY

DISTRACTION

IDENTIFY TESTING OPPORTUNITIES Ask your customers / prospects

Customer service remarks

Google Analytics• Exit pages• Enhanced e-commerce tracking•Bounce rates

Heatmaps

http://www.clicktale.com/

EVALUATE TESTING OPPORTUNITIES Difficulty • Easy fix•Medium fix•Difficult fix

(estimated) Net Impact•Monetary value

Traffic•High vs low traffic pages

PRIORITIZE & SET UP TEST PLAN Estimate test duration

Set up campaigns to increase traffic to tested pages.•Adwords• Email campaigns•On site promotions•…

START TESTINGTesting Toolshttps://www.optimizely.com/http://visualwebsiteoptimizer.nl/Google Experiments – http://www.google.com/analytics

CONTACT USConversics |addicted to webshops•Koopvaardijlaan 13 – 9000 Gent• Tel. +32 (0)9 279 47 72• info@conversics.be

Tom Dupon – tom@conversics.be