#measurefest 2014

Conversion Hacking Tracking Using IFTTT To Track Offline

ConversionsDavid Taylor – Measurefest – 8/10/14

CONVERSION HACKING TRACKINGDAVID TAYLOR

David Taylor

FounderDigital Marketing Consultant/Managing Director

david@coffeepotdigital.co.uk / @linkmonkey / 0161 871 9143

#measurefest 2014

CONVERSION HACKING TRACKINGDAVID TAYLOR

#measurefest 2014

#measurefest 2014

1.Why did we do it? 2.The process 3.Results (did it work?)4.What next

#measurefest 2014

CONVERSION HACKING TRACKINGDAVID TAYLOR

For Legal ReasonsI Won’t Even Think his Name!!

You Penguin

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CONVERSION HACKING TRACKINGDAVID TAYLOR

Tracking Offline Conversions

• Prove value of our Work• Show Client’s true ROI• Client not keen on DNI

• Free• Easy to implement• Accurate

CONVERSION HACKING TRACKINGDAVID TAYLOR

#measurefest 2014

So What Will We need?

1. [IFTTT]

2. [Googledocs]

3. Android Phone!

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Create an IFTTT Account

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Download IFTTT App to your Android Phone

CONVERSION HACKING TRACKINGDAVID TAYLOR

#measurefest 2014

“This – the chemistry – is my realm. I am in charge of the cooking.”Walter White – Breaking Bad

IFTTT – The Recipe is Key

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CONVERSION HACKING TRACKINGDAVID TAYLOR

Our Recipe:

“If SMS comes from a certain mobile number, then add data recorded in sms message to a googledocs spreadsheet.”

1. Client will send SMS message to your android phone.2. IFTTT will apply the recipe3. Message from SMS message goes into Googledoc spreadsheet.

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CONVERSION HACKING TRACKINGDAVID TAYLOR

Quick Links

Link to Blogpost: bit.ly/ifttt15

Link to Recipe: bit.ly/iftttleadtracking

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Configuring The Recipe

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Configuring The Spreadsheet

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Client Training

• Send SMS from Specified Phones• Send SMS immediately after call• Multiple phones can send to same spreadsheet• Three Pipes “|||” move data into separate cells

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Example• “Mrs jones|||SEO Services”• “Mrs jones||| PPC Management”• “Mrs Smith||| Offline Tracking Services”

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Impact

• Tested on 5 clients since August• On average – 155% increase in conversion rate• Increased investment from 3 clients• 3 clients have moved to ResponseTap

• 550% increase in Conversions!• Client moved over to DNI• Taken over PPC account

• Client interaction• (and yes, we only tracked new enquiries)

The Results

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CONVERSION HACKING TRACKINGDAVID TAYLOR

What next?Google Analytics API Call

Build into spreadsheet

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CONVERSION HACKING TRACKINGDAVID TAYLOR

Image Credits1. Lucasfilm2. Amblin Entertainment3. Sony Pictures Television4. Working Title Films / Bitter Creek Productions Inc5. IFTTT6. Google7. Android

#measurefest 2014

CONVERSION HACKING TRACKINGDAVID TAYLOR

THANKYOU!