Conversion

• Purchase

• Email address

• Email address and name

• Donation

• Name and telephone

Conversion as 7 Ways toDonate Online

• Merchandise Sales

• Auctions

• Lotteries

• Membership & Renewal

• Event Registration

• Direct Donation

• Large Gift Donation

The Backend of Donations (Fundraising Tools on the Internet)

• Malls - Helping.org

– Department Store donations

• Online Donation Engines• Do it Yourself - PayPal, Shopping Cart

Why People Convert ?• Trust

– Branding– Navigation– Assurance– Expectations– Technology– Seals of Approval– Results

Why People Convert

– Branding

Why People Convert• Navigation

Why People Convert

• Expectations Set & Met

Why People Don’t Convert– Technology

Why People Don’t Convert– Technology -- speed

Why People Convert– Results -- Assurance

Why People Convert - Convenience

Why Do People Convert? 6 reasons

• Because they trust you

• Because they’re asked

• Because they’ve done it before

• Because the need is compelling

• Because they have an invested relationship

• Because you offer more than a donation opportunity.

(#6) A Compelling Reason• Make a difference

The End