23 – 26 September | Dublin, Ireland

The essential global youth travel industry event

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Increase efficiency through the smart use of technologyConverting Leads into Customers

September 24th, 2014

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2Tonya Tooley – GoAbroad.com

Tonya.Tooley@GoAbroad.comHQ Manager

@TnTooley | @GoAbroad | @_GoMedia_

/in/TonyaTooley

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3Discussion Points

• Typical Lead Conversion vs. Youth Travel Industry Lead Conversion• Industry Best Practices• Increasing Efficiency Using Smart Technology

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4Typical Lead Conversion Cycle

Anonymous Contact Lead Opportunity Sale Payment Brand

Ambassador

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5Youth Travel Lead Conversion Cycle

Anonymous Contact Lead Opportunity Sale /

Decision Application Payment / Deposit

Forms• Visas• Medical • Course Selection• Passport• Interviews• Etc.

Partake in Program

Alumni Brand

Ambassadors

Lead Nurturing Participant Management

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6Industry Best Practices

Lead Nurturing

Effective Acquisition

Multiple Touch Points

Calls To Action

Personalized Relationship

Organized Outreach

Participant Management

Streamlined Process

Personalized Relationship

Simple for the Participant

Create Realistic Expectations

Organized System

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7Effective Implementation of Best Practices

• Organized Systems and Outreach: What is your strategy / lead map?

• One System: How do you manage the Process Lead Alumni?

• Social Presence: Can you increase your touch points from Lead Alumni?

• Personal Relationship: Who is your customers contact person?

• CTA (Calls To Action): Are there clear expectations & minimal barriers to entry?

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8

• CRM System– Automate communication – Centralized data

• Social Media Productivity Tools– Increase your reach – Social media management

• CRM Plugins and Extensions– Increase productivity

Use Smart Technology

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