DFDS in the Cloud

Jakob Fredfeldt, Head of IT Architecture & Strategy

Copenhagen 14th of January

Transporting everything from families on holiday to goods on road, rail and sea, the dedicated people of DFDS reliably, efficiently get the job done every day.

We are the world’s largest short-sea ferry company with service across Europe.

Wherever we go, we start with you

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There is no supermarket…

…it’s just someone else’spantry

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There is no cloud…

…it’s just someone else’scomputer

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What has the supermarket ever done for you?

• Pay per use; no inventory• No investment in facilities• Immediate access• Vast selection• Economies of scale• Scalability• Preprocessed ‘stuff’ (higher order value)• Online sales; door delivery• Security• SLAs

The Supermarket is the commoditizationof food stuff

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The Cloud is the commoditization of compute power

When I say commoditization you say… Wardley Maps

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TL;DR

Don’t invest in what has beencommoditized

https://medium.com/wardleymaps/on-being-lost-2ef5f05eb1ec

https://learnwardleymapping.com/

https://youtu.be/BikfR5yieKU

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DFDS goes shopping

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‘Classic’ run/ops

DevOps

AWS ContainersInfrastructure as code

Azure VMWare Infrastructureas GUI

Trendy

non-critical

Non-trendy

Critical

Serverless Events JAMstack

What we need

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DevOps

Joint OPS

Application ArchitectureOne Application Architecture using containers for both on-line and off-line scenarios.

Leverage scaleMaximize the efficiency and minimize the costs of deploying, hosting, maintaining and monitoring containers.

Save hardware and license costsMore containers per machine than VMs and only one OS license per machine for all containers

‘Classic’ Run/Ops

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Google Anthos?

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Thank you

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