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Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 1
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Oracle BI & EPM – Market Overview, Strategy, Roadmap
Björn StänderDirector Business Development Business Intelligence
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 3
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 4
Market Overview – Business Intelligence
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 5
Business Intelligence Is A Top Technology Priority
Top Ten Business Priorities Ranking Top Ten Technology Priorities Ranking
Business process improvement 1 Business Intelligence 1Reducing enterprise costs 2 Enterprise applications (ERP, CRM,
and others2
Improving enterprise workforce effectiveness
3 Servers and storage technologies (virtualization)
3
Attracting and retaining new customers 4 Legacy application modernization 4
Increasing use of information/analytics 5 Collaboration technologies 5
Creating new products or services (innovation)
6 Networking, voice and data communications
6
Targeting customers and markets more effectively
7 Technical infrastructure 7
Managing change initiatives 8 Security technologies 8
Expanding current customer relationships
9 Service-oriented applications and architecture
9
Expanding into new markets and geographies
10 Document management 10
“Gartner EXP Worldwide Survey of More than 1,500 CIOs Shows IT Spending to Be Flat in 2009” Gartner Press Release - January 14, 2009
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 6
Major BI Challenges
48.2%
40.8%
37.6%
35.9%
24.5%
21.2%
15.1%
10.2%
2.9%
1.6%
0% 10% 20% 30% 40% 50% 60%
Data resides in disparate systems
Data is often incomplete or has errors
We don’t get information fast enough to take action
Employees are too busy to use business intelligence tools
Employees receive too much unnecessary business data
Corporate executives do not understand the need foremployees to have access to business intelligence tools
Our business intelligence tools are too complicated
Corporate executives are unwilling to share data withexternal third parties.
Other, please specify
None of the above; there are no challenges
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 7
BI Tool Consolidation
2005
2008December 19, 2008 (Computerworld)
• More than 40% of enterprise IT decision- makers said their companies are using three to five different business intelligence analysis and reporting tools, according to a survey released today by Forrester Research Inc.
• More than one out of five of the 82 CIOs and IT managers polled by Forrester in August said they are running six or more BI tools.
December 19, 2008 (Computerworld) December 19, 2008 (Computerworld) • More than 40% of enterprise IT decision- • More than 40% of enterprise IT decision- makers said their companies are using three makers said their companies are using three to five different business intelligence analysis to five different business intelligence analysis and reporting tools, according to a survey and reporting tools, according to a survey released today by Forrester Research Inc.
• More than one out of five of the 82 CIOs and IT managers polled by Forrester in August said they are running six or more BI tools.
December 19, 2008 (Computerworld) • More than 40% of enterprise IT decision- makers said their companies are using three to five different business intelligence analysis and reporting tools, according to a survey released today by Forrester Research Inc.
• More than one out of five of the 82 CIOs and IT managers polled by Forrester in August said they are running six or more BI tools.
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 8
BI Standardization Requires A Foundation To Minimize Cost And Maximize Benefit
IT Business
DevelopmentEfficiency
Cost Savings
Scalability
Impa
ct
High
Low
One Versionof the Truth
• Single solution – storage to scorecard
• Preconfigured BI Apps
• Powerful Self-service• High scalability• Consistent definitions
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 9
More organizations are standardizing BI tools…
Source: Intelligent Enterprise, Cindi Howson, January 26, 2009 – TDWI Study
BI tool standardization among 513 companies surveyed
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 10
…and achieving a higher rate of success
BI standardization and success as reported by 513 companies surveyed
“companies that have a predominant BI standard reported a higher success rate and lower failure rate than companies that have not standardized”
Source: Intelligent Enterprise, Cindi Howson, January 26, 2009 – TDWI Study
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 11
Source: IDC, Aug 2008 – “Worldwide Data Warehouse Management Tools 2007 Vendor Shares”
Market Size is $6.7 Billion with 14.6% Growth YoY
Oracle Database for Data Warehousing
IBM21.7%
Microsoft14.8%
Teradata11.7%
Other12.5%
39.3%
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 12
A Data Warehouse Appliance?
“A data warehouse appliance is an integrated set of servers, storage, OS, DBMS and software specifically pre-installed and pre-optimized for data warehousing.”
Source: Wikipedia
A Data Warehouse Appliance?
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 13
The HP-Oracle Database Machine for Extreme Performance
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Database Machine – A New Architecture Breaks Data Bandwidth Bottleneck
• More Pipes– Modular storage “cell” building blocks
organized into Massively Parallel Grid – Bandwidth scales with capacity
• Bigger Pipes– InfiniBand interconnect transfers data
5x faster than Fibre Channel
• Ships Less Data Through Pipes– Query processing is moved into
storage to dramatically reduce data sent to servers while offloading server CPUs
• Runs Oracle Database– Database and options run unchanged
Exadata Moves a Lot Less Data a Lot Faster
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 15
Building Block of the Database Machine The Oracle Exadata Storage Server
• 12 Disk Drives: Up to 12 TB raw storage • Each adds 1GB/sec of IO Bandwidth• Powerful HP hardware components
• Dual InfiniBand interconnect• 2 Intel processors: 8 Cores • 8 GB RAM
• Oracle Enterprise Linux OS • Oracle Exadata Software
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 16
Select district, sum(units) from point_of_sales where date > 01-01-09 group by
district
Select district, units from point_of_sales where date > 01-01-09
Slide 16
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Oracle Database for BI & Data Warehousing Compare and contrast with other appliances
• None of the DW Appliances or “DW-Only” Databases have the depth and breadth of Oracle Database
• Security• Query Optimisations• Embedded Analytics• Mixed Workloads• High User Scalability• etc
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 18
Oracle Positioned in Leaders Quadrants
The Magic Quadrant is copyrighted 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
These Magic Quadrant graphics were published by Gartner, Inc. as part of larger research notes and should be evaluated in the context of the entire reports. The Gartner reports are available upon request from Oracle.
Sources: Gartner, Inc., “Magic Quadrant for Business Intelligence Platforms, 2009” by James Richardson, Kurt Schlegel, Bill Hostmann, Rita Sallam, 16 January 2009Gartner, Inc., “Magic Quadrant for CPM Suites, 2008 “ by Nigel Rayner, Neil Chandler, John E. Van Decker, 19 December 2008Gartner, Inc., “Magic Quadrant for Data Warehouse Database Management Systems, 2008” by Donald Feinberg and Mark A. Beyer, 23 December 2008
Magic Quadrant for Business Intelligence
Platforms, 2009Magic Quadrant for
CPM Suites, 2008Magic Quadrant for
Data Warehouse Database Management Systems, 2008Management Systems, 2008
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 19
Forrester Wave™: Business Performance Solutions, Q4 2007
The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
Source: The Forrester Wave™: Business Performance Solutions, Q4 2007 – Paul Hamerman, October 10, 2007 http://www.oracle.com/us/corporate/analystreports/infrastructure/index.html#bi
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 20
• Enterprise Performance Management• Business Analytics• Database• Database Share on Linux• Supply Chain Management• CRM • Retail • Communications • Human Capital Management• Financial Services• Public Sector• Professional Services
Leader in Key Markets
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Strategy – EPM System Business Intelligence & Enterprise Performance Management
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 22
Management Excellence: The Next Competitive Edge
Time
CompetitiveAdvantage
OPERATIONAL EXCELLENCE
MANAGEMENT EXCELLENCE
Cost – Lean and MeanQuality – Six Sigma, TQMSpeed – Real-time, JIT
Cost – Lean and MeanQuality – Six Sigma, TQMSpeed – Real-time, JIT
Cost – Lean and MeanQuality – Six Sigma, TQMSpeed – Real-time, JIT
Smart – Deep InsightAgile – Decisive ActionAligned – Across the
extended enterprise
Smart – Deep InsightAgile – Decisive Action– Decisive ActionAligned – Across the
extended enterprise extended enterprise
Smart – Deep InsightAgile – Decisive ActionAligned – Across the
extended enterprise
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 2323
Management Excellence for Business and IT
AlignedAlignedAligned
Smart
AgileAgileAgileAgileIntegrate Management
Systems WithOperational Systems
Rationalize Your Management Systems
Enable Pervasive Access To
Management Systems
Detect AndDrive Changes
Prepare For AndFollow Up On Changes
Share Insight AcrossExtended Enterprise
Business Requirements IT Call to Action
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 24
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Reality Check
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Is This Smart, Agile and Aligned?
BI Benchmark Report: Organizational and performance metrics for BI teams", 2008, www.tdwi.org
7 On average, how many weeks does it take to add a new source of data to your data warehouse?
On average, how many weeks does it take to create a report or dashboard with about 20 dimensions, 12 measures, and
6 user access roles?
4.7 On average, how many weeks does it take to change a hierarchy?
6.7
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 26
IT & Business: Divided by Common Goals The need for synergy
• Heterogeneous & ubiquitous access
• Fast access to new information
• Information in context with business processes
• Ease of use, intuitive, self service
• Heterogeneous & ubiquitous access
• Fast access to new information
• Information in context with business processes
• Ease of use, intuitive, self service
BUSINESS PERSPECTIVE
• Information Management• Data quality & consistency• Robust data architecture• Data Integration• Rapid deployment• Ease of maintenance
• Information Management• Data quality & consistency• Robust data architecture• Data Integration• Rapid deployment• Ease of maintenance
IT PERSPECTIVE
Informationconsumption
representsvalue
Informationmanagement
represents value
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 27
Oracle BI & Data Warehousing Strategy “From Disk To Dashboard”
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 28
Complete Solution, from Disk to Dashboard
• Performance Management Applications
• Business Intelligence Applications• Business Intelligence Technology
• Oracle Database• HP-Oracle Database Machine
& Exadata Storage Server
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 29
Oracle Enterprise Performance Management System
BI Applications
Fusion Middleware
Business Intelligence Foundation
BI ApplicationsPerformance Management
Applications
EPM Workspace
OLTP & ODSSystems
SQL Server, DB2, Teradata…
OLAP OracleData Warehouse
SAP, Oracle,Siebel, PeopleSoft
ExcelXML
BusinessProcess
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 30
Common Delivery Layer Pervasive Information Access
BI Applications
Fusion Middleware
Business Intelligence Foundation
BI ApplicationsPerformance Management
Applications
EPM WORKSPACE
Web AlertsOffice MobileDesktop Search Mobile
OLTP & ODSSystems
SQL Server, DB2, Teradata…
OLAP OracleData Warehouse
SAP, Oracle,Siebel, PeopleSoft
ExcelXML
BusinessProcess
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 31
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Making BI “accessible for the masses”
BI should no longer for reserved for “the organisational elite”
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Smart Dashboards Personalized and Role-based, with true ease of use
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Guided Analytics in Interactive Dashboards Dynamic & Event-Driven Analytics Drive the Right Actions
Guided Analytics drives alignment and actions through the organization by modeling and making accessible discovery and decision-making best practices.
Guided Analytics leverages Dashboard-to-Dashboard navigation, which passes context (parameters) from one dashboard to the next and is easy to configure in OBIEE.
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 34
Government Forms
Order Forms
Invoices
Operational Reports
Correspondence
Financial Statements
Checks
Purchase Orders
Labels / Bar Codes
Collateral
eText
Oracle BI Publisher … Single environment for all mass consumed documents
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• Always on
• Personalized
• Easy
Smart Space Desktop Gadgets Readily accessible and “always on” BI on the desktop
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MSFT Office Integration Integration into everyday productivity tools
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Smart Search Search engine Integration increases accessibility and reach
• Multiple search providers– Oracle Secure Search– Google One Box
• Returns structured response to unstructured query
• Query governed by user’s security credentials – SSO token
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 38
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Supporting Advanced BI user Requirements
Specialist users demand specialist capabilities
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Oracle Answers True Self-service Insight Tool
• Full ad hoc analysis, pivot tables, and report creation
• Simple point and click interface • Users are shielded from
complexity and structure of underlying data structures
• Explore and interact with results• Save, organize and share reports• Integrate reports back into
Intelligence Dashboards
Providing true self-service access to information - users can get real-time answers to business questions
Ad Hoc Analysis
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 40Copyright © 2008, Oracle and / or its affiliates. All rights reserved. - Internal Use Only
Financial Reporting Embedded Commentary for Faster Collaboration
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Smart Visualization Discover Trends and Patterns Not Visible in Tables
• Visual spreadsheet • Discover correlations; Identify outliers
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 42
Data Mining with Oracle BI EE Directly access the power of a full-featured Mining Engine
Oracle Data Mining provides more information and better insight
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Smart Mobile Devices Indicators On The Go
• Reviews timely alerts on exception conditions with relevant analysis reports
• Offers highly intuitive user interface designed for the mobile user to browse, search, and locate business performance metrics
• Supports consistent user security model with Oracle BI Applications, along with SSL encryption
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 44
Disconnected Analytics Full-Featured BI whilst disconnected out-of-the-office
The user experience is identical to the connected user. Dashboard and Answers functionality will act identically as if the user were connected to the server.
OracleOperational
OracleOperational
OracleOracleDisconnectedDisconnected
DataData
Disconnected Metadata & Report Definitions
Web Catalog PresentationMetadata
• Business ModelDisconnectedBI Server • Server Cache
• Calculations
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 45
Common BI Foundation Complete, Open, Integrated
EPM Workspace
Fusion Middleware
BI ApplicationsPerformance Management
Applications
BUSINESS INTELLIGENCE FOUNDATION
Essbase BI Server Predictive AnalyticsCommon Enterprise Information Model
OLTP & ODSSystems
SQL Server, DB2, Teradata…
OLAP OracleData Warehouse
SAP, Oracle,Siebel, PeopleSoft
ExcelXML
BusinessProcess
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 46
Oracle’s Unified BI Foundation Meeting the full continuum of BI needs
Oracle BI Suite EE Plus
• Consistent definitions• Role-based views• Model-driven
• What-if• Scenario modeling• User crafted analysis• Predictive analytics
• Interactive Dashboards• Ad hoc query• Report publishing• Alerts
Essbase
Common Enterprise Information Model
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 47
Enhanced Data Warehousing Physical + Logical Data Consolidation
Staging
Foundation Layer
Access & Performance
SAP, Oracle,Siebel, PeopleSoft
ExcelXML
OLTP & ODSSystems
SQL Server, DB2, Teradata… OLAP SQL Server, DB2,
Teradata…
COMMON ENTERPRISE INFORMATION MODEL
BI SERVER
• Enterprise Wide Information Model– Oracle DW for physical consolidation– BI Server for logical consolidation
• BI Server enhances Data Warehousing – Incorporate data before added to DW– Tie together multiple data-marts / DWs in one model– Incorporate live operational transactions
• Real-time BI, without cost/complexity of real-time DW• Complements historical data in DW
• Enables Data Architecture flexibility– Pragmatic , realistic & fast– Rapidly deliver against new business needs– Quickly incorporate new data sources– Resilient to changes in data sources – Build a consolidation roadmap over time
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 48
Text Mining
Spatial and Network Data
Models
Smart Information Management When data volumes are large - Bring the analysis to the data not the data to the analysis!
Statistics
Data Mining
OLAP
Analytic SQL
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 49
Oracle Data Integrator
LoadTransform
BENEFIT KEY DIFFERENTIATOR1 Best Performance Heterogeneous “E-LT”2 Flexibility Active Data Platform3 Productivity Declarative Design4 Hot-Pluggable Knowledge Modules
Conventional ETL Architecture
Transform
Next Generation Architecture
“E-LT”
Transform
Transform
Extract
LoadExtract
Data Movement and Transformation from Multiple Sources to Heterogeneous Targets
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 50
• BI Server spans sources– Shield users from
physical data complexity
• BI Server generates federated queries
– Crosses and integrates data sources on middle tier where required
“Show me sales through today for my highest value customer. Assure sufficient inventory.”
ODS / Operational
Data Warehouse InventorySystem
Example: Integrating Data Warehouse with other data sources
COMMON ENTERPRISE INFORMATION MODEL
BI SERVER
Today’sSales
CurrentInventory
HistoricalSales (through
yesterday)
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 51
Common Enterprise Information Model Enables Consistency, Security, Reuse, Flexibility
• User Roles, Preferences• Simplified View• Logical SQL Interface
PRESENTATION LAYER
• Dimensions• Hierarchies• Measures• Calculations• Aggregation Rules• Time Series
SEMANTIC OBJECT LAYER
PHYSICAL LAYER• Map Physical Data• Connections• Schema
Role-Based Views of the Information Relevant to the User
Consistent Definition of Business Measures, Metrics, Calculations
Model Once, Deploy Everywhere
Across Any Data Sources
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 52
Pervasive Information Access One Platform, One Model, Multiple Delivery Channels
Integrated Security, User Management, Personalization
Multidimensional Calculation and Integration Engine
Intelligent Request Generation and Optimized Data Access Services
Data WarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom AppsFiles Excel
XMLBusinessProcessOLAP
Common Enterprise Information Model
Reporting &Publishing
Ad-hocAnalysis
Interactive Dashboards
Essbase Desktop Gadgets
ProactiveDetectionand Alerts
Disconnected& MobileAnalytics
MS Office& OutlookIntegration
OLTP & ODSSystems
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 53
Oracle BI Foundation Integrated BI Tools; Common Enterprise Information Model
Common Enterprise Information Model
BI Server Essbase
Ad hoc Analysis
Interactive Dashboards
Reporting & Publishing
ProactiveDetectionand Alerts
SmartViewMS Office
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
Role-based interactive dashboardsProactive alertsMS Office and Excel integration
Simplified logical view of data
Powerful query processingModeling, Planning, Allocations
Access Enterprise data sourcesFilesExcelXML
OLTP & ODSSystems Data Warehouse
Data Mart
+Essbase
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 54
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Linking BI directly to the Operational Business Processes
Enhance every-day activities through intelligence
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 55
Technology to Driving Business Process Optimization
TransactionalReporting
Query,OLAP/DW
Performance Management
Fact-Based Actions
Intelligent Interactions
Incr
easi
ng B
usin
ess
Valu
e
“Here are your reports”
“Explore my data”
“How am I doing vs. my goals?”
“What should I do next?”
“What should I doright now?”
BI + Process Optimisation = increased Business Value
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 56
Oracle Delivers Insight Driven workflows provide proactive intelligence
Distribution & Logistics Mgr Receives e-mail message detailing option of filling
impacted orders by alternative suppliers
Orders placed1. Large Order alertChecks for large order.
Identifies and notifies sales reps. Passes info. to a Chained Inventory alert
2. Low Inventory alertDetects insufficient inventoryNotifies impacted ManagersInitiates Alt Sourcing alert
3. Alt. Sourcing alert Identifies alternative suppliers that can
fulfill impacted Orders.Notifies impacted sales and distribution
management
Sales Reps Receives an e-mail notifying
him of the large order placed by Best Value, one of
his accounts.
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 57
The Fusion of BI EE & SOA Business Processes Three styles of enhancing SOA Processes with BI Intelligence
• Visibility & business insight – BI provides insight into processes
• Insight Into Action– BI users or BI alerts trigger a
business process or event
• Insight-driven business processes– Decision points in a workflow are
driven by analytics– Generate and Deliver reports and
alerts from BPEL Workflows
BPEL, ESBOracle BI & BAM
BPEL, ESB
Oracle BI
BPEL, ESB Oracle BI
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 58
BI EE + SOA = Insight Into Action Example: Invoking Business Processes from BI Dashboards
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Embedded Directly in Applications Deployment into applications used by operational staff to drive adoption
Siebel
E-Business Suite PeopleSoft
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Oracle Covers the Spectrum of EPM / BI Needs Complete, Open, Integrated
Competitive Advantage
Com
plex
ity
Reporting
BIOLAP
Scorecarding
PlanningForecasting
Prediction
Forecasting
Optimization
RTD
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 61
Oracle Real-Time Decisions Technology Platform and Applications for Business Process Optimization
Improve Business ResponsivenessOptimize customer experiences with cross-channel real-time decisions at the point of interaction
Maximize Interaction ValueLearn from each interaction and take the best action with embedded predictive analytics and rules
Enable Self-Adaptive ProcessesIntegrate business intelligence into interaction processes with closed-loop predictive analytics automation
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 62
Oracle RTD for Siebel Ecommerce
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Login BrowseCategories
BrowseProducts
SelectOffer
ReceiveCustomer ID
Receive ContextReturn Offer
LearnAdapt
Self Service
RTD
Oracle RTD for Siebel Ecommerce
1
Receive Context
2
Receive Context
n
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 64
Business Process Execution
Enterprise Information ModelOracle Real-Time DecisionsBusiness Rules
Self-Learning Predictive Models
Process learns and continuously optimizes in real-time based on closed-loop information
Highly scalable RTD Server
Process Optimization Oracle Real-Time Decisions
ContextData
DecisionsResults History, demographics, scores
Real-time decisions and learning
Integrates via open standards
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 65
Real Time Decisions - Solution Components
RTD / Siebel eCommerceIntegration
RTD / Siebel Call Centre Integration
3rd party Call Centre Integration
3rd partyApplication Integration
3rd party eCommerce
3rd partyApplication Integration • Integration with Siebel or
other Applications
DecisionService
RTDX-sell, Upsell, Loyalty Decisioning Logic
Custom Built Business Logic (e.g. Risk Mgnt)
• Predefined RTD Logic
RTD Shared Decisioning Engine • RTD Server
CRM& Enterprise Systems Data Warehouse
3rd PartyData
Data Mining• Source Systems
= Prebuilt Oracle RTD Solution Component= Custom Build & Integration capabilities
• Interaction Channel• Point of Sale
Call Center In PersonWeb LettersChannels
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 66
Market Leading Performance Management Applications
PERFORMANCE MANAGEMENT APPLICATIONS
StrategyManagement
BusinessPlanning
ProfitabilityManagement
FinancialReporting &Compliance
EPM Workspace
OLTP & ODSSystems
Data WarehouseData Mart
SAP, Oracle, Siebel,PeopleSoft, Custom
BusinessProcess
OLAP
Fusion Middleware
Business Intelligence Foundation
BI Applications
EPM Workspace
ExcelXML
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 67
Market-leading Performance Management Applications Suite
Master DataBusiness Rules
Metrics/KPIsTargets, Plans & Actuals
Strategic PlanningSet Strategic Objectives
CorporateDevelopment
Treasury Strategies
Long-TermPlanning
Cost and Profitability ManagementDefine Costing
Methods
Perform Allocations
Report & Analyze Define Cost Drivers
Financial Close Process
Data Cleansing Consolidate
InternalReporting &
Analysis
External Reporting & Compliance
Cascade Targets
AllocateResources
Forecasting Detailed Budgeting
Planning and Budgeting
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 68
Clear BI/EPM Product Strategy Complete Suite of Best-of-Breed Products
• Continue best of breed innovation
• Common components across the EPM System
• Unified BI Foundation• Open and standards-
based• Ready-made integration
with Oracle applications and technology
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 69
Comprehensive BI Applications
Sales Service Marketing OrderMgmt.
BI APPLICATIONS
SupplyChain HR Finance
EPM Workspace
OLTP & ODSSystems
Data WarehouseData Mart
SAP, Oracle, Siebel,PeopleSoft, Custom
BusinessProcess
OLAP
Fusion Middleware
Business Intelligence Foundation
Performance ManagementApplications
EPM Workspace
ExcelXML
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 70
• Dashboards
• Pre-built ETL across multiple applications and sources
• Pre-mapped metadata• Pre-built metrics• Pre-built data model
The Value is Below the Surface Oracle BI Applications
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 71
Oracle BI Applications Multi-Source Analytics with Single Architecture
Other Operational & Analytic Sources
Oracle BI Suite Enterprise Edition Plus
Prebuilt adapters:
Sales MarketingOrder
Management & Fulfillment
Supply Chain Financials Human
Resources
PipelineAnalysis
Triangulated Forecasting
Sales Team Effectiveness
Up-sell / Cross-sell
Cycle Time Analysis
LeadConversion
Employee Productivity
Compensation Analysis
HR Compliance Reporting
Workforce Profile
Turnover Trends
Return on Human Capital
A/R & A/P Analysis
GL / Balance Sheet Analysis
Customer& Product
Profitability
P&L Analysis
ExpenseManagement
Cash Flow Analysis
Supplier Performance
Spend Analysis
Procurement Cycle Times
Inventory Availability
Employee Expenses
BOM Analysis
OrderLinearity
Ordersvs. Available
Inventory
Cycle Time Analysis
BacklogAnalysis
FulfillmentStatus
CustomerReceivables
Campaign Scorecard
ResponseRates
ProductPropensity
Loyalty and Attrition
Market Basket Analysis
Campaign ROI
Service & ContactCenterChurn
Propensity
CustomerSatisfaction
Resolution Rates
Service Rep Effectiveness
Service Cost Analysis
ServiceTrends
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 72
Insight is Created by Linking Information
Sales Marketing Procurement & Spend
Supply Chain & Order
ManagementFinancials Human
Resources
PipelineAnalysis
Forecast Accuracy
Sales Team Effectiveness
Up-sell/Cross-sell
Cycle Times
LeadConversion
Employee Productivity
Compensation
ComplianceReporting
Workforce Profile
Retention Analysis
Return on Human Capital
GeneralLedger
AccountsReceivable
AccountsPayable
Cash Flow
Profitability
ExpenseManagement
Revenue and Backlog
Inventory
FulfillmentStatus
CustomerStatus
OrderCycle Time
BOMAnalysis
Direct / Indirect Spend
Buyer Productivity
Off Contract Purchases
Employee Expenses
PurchaseCycle Time
Supplier Performance
Campaign Effectiveness
CustomerInsight
ProductPropensity
Loyalty & Attrition
Market Basket Analysis
Campaign ROI
Service & ContactCenterService
Effectiveness
CustomerSatisfaction
Resolution Rates
Service Rep Efficiency
Service Cost
Churn &Service Trends
Effectiveness
CustomerSatisfaction
Resolution
Cycle Time
Supplier Performance
AccountsPayable
Cash Flow
Profitability
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 73
Pre-mapped metadata, including embedded best practice calculations and metrics for Supply Chain, Supplier, and other Business Users
Presentation LayerLogical Business ModelPhysical Sources
3
Pre-built ETL to extract data from over 3,000 operational tables in Oracle EBS and other sources, and load it into the DW
2 A “best practice” library of over 100 pre-built metrics, Dashboards, Reports and alerts forBuyers, Cost Center Managers, Inventory Managers, Procurement Managers and Execs
4
Pre-built warehouse with 10 star-schemas designed for analysis and reporting on Procurement & Spend Analytics
1
Procurement and Spend Analytics Prebuilt Components
Requisitions Total Spend Purchase Orders Purchase Costs
Purch. Cycle Lines Receipts Supplier Perf. Payables
RequisitionsRequisitions Total SpendTotal Spend Purchase OrdersPurchase Orders Purchase CostsPurchase Costs
Purch. Cycle LinesPurch. Cycle Lines ReceiptsReceipts Supplier Perf. Supplier Perf. PayablesPayables
73
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Analytic Workflows Commodity Procurement and Spend
Business Objectives /
Issues
GainInsights
Take ActionAdjust Order Quantities to
Best Supplier
Identify Best Price and Meet Business Needs
What-if Scenarios: Consolidate Spending
Multidimensional Review of Supplier Performance: Cost,
Score, On-time Ratings
Review Supplier Scorecard
Identify Responsible Commodity
Purchase Requests Greater than Budget
Review Largest Cost Items
Which Business Unit is Responsible?
Off-Contract Purchases?
Deny Purchase Request
• Business Function: Commodity Procurement
• Role: Procurement Manger
• Objectives:– 1) Best Price for
Commodities– 2) Meet the Needs of
Business
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 7575
BusinessObjectives /
Issues
GainInsights
Take Action Adjust Order Quantities to Best Supplier
Multidimensional Review of Supplier Performance: Cost,
Score, On-time Ratings
Identify Responsible Commodity
Purchase Requests Greater than Budget
Drill to
Detail
What-if Scenarios: Consolidate Spending
Identify Best Price and Meet Business Needs
OLAP
Write-Back
Essbase
Analytic Workflows Commodity Procurement and Spend
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 76
Action Links – “Insight to Action”
BI Apps Integration with Oracle Applications Extends BI Value; Lowers TCO
Seamless navigation from analytical information to transactional detail
Integrated Security
ObjectSecurity
UserSecurity
DataSecurity
One login. Right content for each user.
Integrated WorkflowIntelligence-driven business processes
BPEL, ESB Oracle BI
Integrated with Planning and EPMSView actual performance “in context”
with budgets and plans
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Embedded Directly in Applications Pervasive Deployment
Siebel
E-Business Suite PeopleSoft
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Speeds Time to Value and Lowers TCO
Build from Scratch with Traditional BI Tools
Oracle BI Applications
Weeks or Months
Back-end ETL and Mapping
DW Design
Define Metrics & Dashboards
Back-end ETL and Mapping
DW Design
Define Metrics & Dashboards
Training/Roll-out
Training/Rollout
Quarters or YearsSource: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
Prebuilt business adapters for Oracle, PeopleSoft, Siebel, SAP, others
Prebuilt DW design, adapts to your EDW
Role-based dashboards and thousands of pre-defined metrics
Easy to use, easy to adapt
• Faster deployment• Lower TCO• Assured business value
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 79
EPM Workspace
Business Intelligence Foundation
BI ApplicationsPerformance Management
Applications
SOA
FUSION MIDDLEWARE
DataQuality
DataIntegration MDM Identity
ManagementContent
ManagementBusiness Process
Management
Leverage Fusion Middleware for Lower TCO Complete, Open, Integrated
OLTP & ODSSystems
SQL Server, DB2, Teradata…
OLAP OracleData Warehouse
SAP, Oracle,Siebel, PeopleSoft
ExcelXML
BusinessProcess
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 80
Hot-Pluggable with Existing IT Investments
Oracle KerberosiPlanetMSFT ADNovellCustomOthers...
Oracle Data Integrator (Sunopsis)Oracle Warehouse BuilderInformaticaAscentialOthers...
Any JSR 168 Portal Oracle Data Mining, SPSS, SAS
Oracle EBS, Siebel, SAP, PeopleSoft, JD Edwards…
Excel, Outlook,Lotus Notes...
Oracle Enterprise Performance Management SystemOracle Business Intelligence Foundation
PORTALS DATA MINING APPLICATIONS DESKTOP TOOLS
SECURITY DATA ACCESS DATA INTEGRATIONOracle RDBMSOracle OLAP OptionMicrosoft SQL ServerMicrosoft Analysis ServicesIBM DB2TeradataEssbaseSAP BWXML, Excel, Text
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 81
Oracle’s Strategy to Enable Business Transformation
More Value Less Complexity
More Flexibility Less Cost
More Choice Less Risk
Comprehensive Industry Portfolio
Complete
Standards-Based Architecture
Open
Designed to Work Together
Integrated
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 82
Open in Multi-Vendor Environment Complete, Open, Integrated
• Open to Data from Multiple Sources
• Open to Business Applications
• Open to Access from Familiar Clients
• Open to Technology Infrastructure
• Open to different Styles of Analysis
• Yet Integrated across Entire System
Oracle & Non-Oracle DBMS, Relational & Multi-Dimensional
E-Business Suite, Peoplesoft, Siebel, JD-Edwards, SAP, Others
Web, MSFT Excel, MSFT Office, Desktop Gadgets, Outlook, Mobile
App Server, Single Sign-On, Directory Servers, Schedulers, …
Relational, R-OLAP, M-OLAP
Common Metadata, Measures, Dimensions, Calculations
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 83
Oracle EPM System Protect, Extend, Evolve
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Protect, Extend, Evolve Ancillary Products
• Discoverer• OSA/OFA/Express• Hyperion Enterprise• Hyperion DIM• SQR Production Reporting• Hyperion Interactive Reporting• Hyperion Web Analysis• Daily Business Intelligence• Oracle Scorecard• PeopleSoft Scorecard
Defined Oracle Lifetime Support
PolicySelected integration
with strategic products
Migration tools or methodology where
feasible
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 85
• Stay on Discoverer– Continued new releases and functionality– Dedicated development team– Covered by Oracle’s Lifetime Support– No forced migration
• Use Discoverer with OBI EE– Discoverer integration with BI Publisher– Discoverer analysis surfaced in BI EE Dashboards– Use BI EE Delivers for alerting & Distribution on Discoverer Analysis
• Migrate Discoverer to OBI EE– Metadata migration utility, methodology, and Oracle Consulting services
Oracle BI Discoverer Roadmap Summary
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the
sole discretion of Oracle"
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 86
– QuickStart RPD Generation from EUL
– Targeted for regular star/snowflakes
– Supported with methodology and best practices
Oracle Discoverer Migration Utility Migrate Discoverer metadata to OBIEE
“This is an amazingly powerful demonstration of how we can leverage their investment in Discoverer. The fact that this was turned around in about 10 minutes is
something I'm going to highlight.”
“First I want to say that the migration utility was great. Best of all is its simplicity. we
presented it to customers and they liked it”
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Oracle Business Intelligence Roadmap and Strategy
Paul RodwickVice President, Oracle Business Intelligence
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 88
Oracle Business Intelligence Roadmap and Plans
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OBI + Hyperion Integration Releases
Hyperion EPM 9.3.1
EPM System Fusion Edition
11.1.1.1Major releaseOracle integrationCalc ManagerEssbase StudioProfitability Mgmt
OBI EE 11g
Major releaseAnswers PlusEPM integrationAction FrameworkAdvanced Visualization
OBI EE 10.1.3.3.x
Essbase integration
OBI EE 10.1.3.3
Next EPM/BI Release
MajorIntegrationRelease
IR-EssbaseintegrationOracle BrandingOracle integration
SmartSpace SmartView Office 2007
Hyperion EPM 9.3.1.x
EPM System Fusion Edition
11.1.1.1Localization
Release
OBI EE 10.1.3.4
Discoverer Migration to OBIEE
Workspace IntegrationSmartView IntegrationSmartSpace Integration
Available Now
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 90
Interactive Dashboards
Query & Analysis
Office Integration
Pixel Perfect Reporting
Financial Statements
RelationalN/A
Essbase
HFM & Planning
N/A
OBIEE Suite Answers
DashboardsDelivers
OBIEE Suite Hyperion Web Analysis
OBIEE SuiteSmartView Hyperion
Financial Reporting
BI Tools Matrix Best Fit Recommendations – Sept 2008
OBIEE SuiteBI Publisher
OBIEE SuiteOBI Office
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 91
Interactive Dashboards
Query & Analysis
Office Integration
Pixel Perfect Reporting
Financial Statements
Relational N/A
Essbase
HFM & Planning
OBIEE Suite Answers
DashboardsDelivers
Hyperion Financial Reporting
BI Tools Matrix Best Fit Recommendations – Future State
OBIEE SuiteBI Publisher
OBIEE SuiteSmartView
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<Insert Picture Here>
Oracle BI Enterprise Edition Planned 11g Release
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OBIEE 11g Personalized Start PageOBIEE 11g Personalized Start PageOBIEE 11g Personalized Start Page
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 94
Answers+ in OBIEE 11g• Member Selection• Calculated Members• Hierarchical
Calculations• Custom Aggregates• For both OLAP and
Relational Sources • Optimized for Essbase
Answers+ in OBIEE 11g• Member Selection• Calculated Members• Hierarchical
Calculations• Custom Aggregates• For both OLAP and
Relational Sources• Optimized for Essbase
OBIEE 11g Answers+Hierarchy / Member BrowsingInteractionDimensional ColumnsMember Selection (Query Steps)Custom GroupsCalculated ItemsFor relational and OLAP sourcesOptimized for Essbase
OBIEE 11g Answers+Hierarchy / Member BrowsingInteractionDimensional ColumnsMember Selection (Query Steps)Custom GroupsCalculated ItemsFor relational and OLAP sourcesOptimized for Essbase
OBIEE 11g Answers+Hierarchy / Member BrowsingInteractionDimensional ColumnsMember Selection (Query Steps)Custom GroupsCalculated ItemsFor relational and OLAP sourcesOptimized for Essbase"This information is not a commitment to deliver any material, code, or
functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 95
OBIEE 11g Interactive VisualizationRange slidersPaging sliders – time, segmentsLegend-based interactionsMaster-Detail linkingIntegrated with Action FrameworkEmbed inside PDF, PPTWidget technology shared with ADF and BI Publisher
Range slidersPaging sliders – time, segmentsLegend-based interactionsMaster-Detail linkingIntegrated with Action FrameworkEmbed inside PDF, PPTWidget technology shared with ADF and BI Publisher
Range slidersPaging sliders – time, segmentsLegend-based interactionsMaster-Detail linkingIntegrated with Action FrameworkEmbed inside PDF, PPTWidget technology shared with ADF and BI Publisher
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 96
Spatial Data in OBIEE 11g
• Integrated component of OBIEE• Variety of mapping visualizations• Multiple layers• Interactive map controls• Global digital map data provided by NAVTEQ
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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BI Publisher Online Layout Builder Interactive report development in OBIEE 11g
• New page-oriented report layout editor in OBIEE Suite
• Tool ribbon design
• Interactive – drag & drop, cursor control, chart preview
• Instant preview – PDF, HTML, RTF, Excel, PPT
• Rich layout – charts, tables, rich text, crosstab, images, header & footer, repeating, page break
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 98
Oracle BI Scorecard Scorecards and KPIs as First Class Citizens
New in OBIEE 11g• Scorecards• Cause and Effect Maps (Fishbone Diagrams),
Strategy Trees, Strategy Maps• Key Performance Indicators as first class
metadata objects
KPIs calculated from …• Common Enterprise Information Model• Heterogeneous data sources
KPIs everywhere…• Interactive Tables, Crosstabs, Charts• Briefing Books, Dashboards, Reporting• Alerting, Notification, Workflow
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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Oracle BI Server Aggregate Persistence Autogenerate Essbase and Oracle OLAP Cubes
OBIEE Today• BI Server leverages summary
data whenever possible to accelerate queries
• Aggregate Persistence for relational sources
• Automatically defines, populates and maps metadata to system generated aggregate star schemas
• Extremely low TCOOBIEE 11g• Autogenerate cubes for Essbase
and Oracle OLAP option
Common Enterprise Information Model
BI Server
BI Apps or any DW or OLTP schema
ESSBASE
BI Server automatically uses aggregates or cubes for performance
Native RDBMS Data Warehouse
A sound aggregation strategy can transparently improve end-user query performance by many orders of magnitude
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 100
The Fusion of BI & Business Processes Three Key Requirements
• Visibility & business insight – BI provides insight into processes
• Insight Into Action– BI users or BI alerts invoke a
business process or event
• Insight-driven business processes– Decision points in a workflow are
driven by analytics– Generate and Deliver reports and
alerts from BPEL Workflows
BPEL, ESBOracle BI & BAM
BPEL, ESB
Oracle BI
BPEL, ESB Oracle BI
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 101
OBIEE Action Framework Seamless integration with BPM and workflow in 11g
• Invoke Workflow/Business Processes (BPEL)
• Send Message/Post Event (ESB)• Navigate to BI Content • Navigate to Analytic App Views • Navigate to Web Content• Execute Java Method• Execute Siebel Workflow• Invoke a Delivers iBot• Deliver BI Content• Deliver Web Content• Invoke Web Service
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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Actions Everywhere Consistent, metadata-driven framework
Actions used consistently in– Answers
– Dashboards
– Delivers (iBots)
– BI Publisher
– BI Office
– Delivered Content – email
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
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Project Examples – Supplemental Slides
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 105
Enterprise BI at Cisco
BEFORE• Limited user access to BI –
“power users”• Silos of departmental information• Lack of timely information• Difficulty accessing
heterogeneous data sources• High reliance on IT for information
AFTER• 8,000 + users, moving to 20,000• Sales, Marketing, HR, Finance,
Engineering• Real-time, global performance
visibility• 30% employee performance gain• Integrated view across multiple
systems, terabytes of data• Winner RealWare® award for best BI
application
Leading supplier of network equipment and network management for the Internet
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 106
9/11 Crisis in the Airline Industry Southwest Airlines adapts
Needs
Determine how long cash balances of $1 billion would last –immediatelyDevelop capital spending plans and 15 month rolling forecasts in 1 dayCreate business cockpits for executives and other functional areas to track key metrics
83 million passengers a year
63 destinations
3300 flights a day
After
Ability to forecast within 2% of outcome, providing top-bottom and bottom-top analysisAnalysis provided comfort level (no employees laid off; no need for government loans)Finance moved to spending 10% accumulating data and 90% analyzing (75% / 25% before)
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 107
Keep Pace with Business Needs in IT
For more than 40 years, Sabre Holdings (NYSE: TSG) has transformed the airline industry through technological advancement. The Company offers a portfolio of travel marketing, distribution and technology solutions.
BEFORE• Real-time needs accelerated and data
volumes grew, requiring more frequent, higher load warehouse updates. Sabre hit a performance wall
• Manual coding required for high performance complex transformation processing
• Separate hardware and administration required for traditional ETL server
AFTER• Updates every 10 minutes to rapidly
growing warehouse (currently 7 TB). Changed Data Capture and E-LT enable high performance, real-time BI
• Leverage existing investment in Teradata warehouse by performing E-LT
• Declarative design enables metadata- driven approach – faster to develop, easier to maintain
“With ODI we have been able to deploy with less development effort. This enables us to focus more resource on getting business value out of the warehouse rather than the process of getting data in.” – Dale Hazel, Vice President, Sabre Holdings
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 108
Optimize CRM Processes and Performance
BEFORE• Poor measurement of employee
performance in sales and service
• Lack of customer insight - no consistent, real-time view
• Slow “Customer Inquiry Response Time”
• No single source of customer data for segmentation
• High reliance on IT for information
AFTER• “Turned the tides” in sales force with
better insight into performance
• Enhanced sales productivity with 360° view of customer relationship
• Increased customer responsiveness, leading to greater satisfaction/retention
• Unified customer data for better marketing segmentation and targeting
• Customer-facing employees empowered with the information they need
“One of the most important values of Oracle’s BI solution is its TCO. We created 400 reports used by 1,250 users with a staff of one within a few months—that is very cost effective.” – William Duffy, Data Warehousing Project Manager
Pitney Bowes is the world’s largest producer of postage meters. Implemented Oracle BI Applications (Sales, Service, and Marketing Analytics) to over 1,250 employees.
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 109
Drive Corporate Financial Performance
BEFORE• Unable to achieve timely visibility
into financial data for execs and managers
• Lack of data and information quality: Garbage in, Garbage out
• Time and effort to manually gather data from Excel spreadsheets and other data sources
AFTER• Up-to-date, reliable source of
financial truth for effective decision making
• Better visibility into business processes
• Ability to go from global view to detail view in 4 mouse clicks
• Proactively track and manage key drivers of revenue, cost, and shareholder value
American Power Conversion (APC) is a $2 billion producer of uninterruptible power supplies. Deployed full “source to dashboard” Financial Analytics in matter of weeks on top of Oracle EBS, including GL, profitability, AR, and AP dashboards.
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 110
Improve Sales Productivity
BEFORE• Lack of actionable intelligence
resulted in missed opportunities
• Too much time spent gathering and formatting sales data
• Poor visibility into integrated sales performance
AFTER• 5-9% of analytics-driven sales alerts
result in new business opportunities
• 2,400 hours of unproductive work saved per week
• First forward-looking view of sales pipeline
• Consistent metrics for sales performance management
• Improved sales productivity and stronger value-based customer relationships
Leading discount brokerage firm. Initially deployed Oracle BI Sales Analytics for 200 users in 10 weeks. Now expanded to 1,700+ financial consultants.
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 111
BT Leverages Real-time Decisions for Marketing Optimization
COMPANY OVERVIEW• Leading provider of telecommunications services• Industry: Communications
CHALLENGES• Generate increased broadband services revenue
through contact center• Improve customer experience and reduce call
handling time• Recommend a set of ‘best actions’ to agent
SOLUTIONS• Oracle Real-time Decisions (RTD) enables ranked
offers through rules, self-learning and 3rd party predictive models
• Oracle Siebel CRM and Oracle DB• Centralized decision capability that can be used
across multiple contact points• Expect 2,500 users live by Summer 2008
RESULTS• Improved Cross Sell Lift by 16%• Increased broadband revenue• Improved customer experience• Improved agent satisfaction
February 2008
D kt f
CUSTOMER PERSPECTIVE“We’ve moved from localized sales reporting, whereby individual teams devoted hours to compiling disconnected reports, to a standard, consolidated approach to business intelligence.”—Steve Dickson, Operations Manager
Copyright © 2009, Oracle and/or its affiliates. All rights reserved. 112