Jamie Acevedo Core Competency

EMAIL MARKETING

MANAGEMENT

PART 1

TRUST

OMNI-CHANNEL FOCUS

Conversational Relevant Coordination Strategic Predictive

Incubating leads instead of a “hard

sell”

Awareness of todays interest and sensitivities

Brand consistency throughout all

marketing collateral

Personalized content through all digital

channels

Consistency breeds security and leads to

results

SRATEGIC

EMAIL SENDSDELIBERATE

REGISTRATIONSCONTROL OVER

OPT-OUTS

PART 2

DELIVERABILITY

AVOIDING SPAMS

SpamTraps Lists Monitoring CAN-SPAM Transparent

Investigating traps Responsible list building

Proactive about sender reputation

Up to date knowledge of the

laws

Building a trustworthy reputation

PART 3

CONTENT

ENAGING EMAILS ACTING AS ONE OF THESE** OR ALL OF THESE THINGS

Educational Problem Solving Entertainment Make You More Money

CONTENT AND DESIGN

Friendly Sourcing Subject Lines Design Mobile

We are not robots Original, timely content

First impressions are everything

Dynamic, bulletproof and beautiful

Responsive and scalable

PART 4

MANAGEMENT

PUTTING IT ALL TOGETHER

Testing Scheduling Segmenting Conversion Analytics

Trouble shooting through different

clients and testing for mobile

responsiveness

Managing the calendar and

controlling times of campaigns

Small, segmented sends rather than large untargeted

sends through types of segmentations

Listening and adapting to clients while adapting to

behaviors that triggers

Making sense of opens and clicks and providing strategy

LIASION FOR

MARKETING

SINGLE POINT OF CONTACTREPORTS FOR

FINANCE

PROJECT MANAGER FOR

IN HOUSE DEVELOPERS

Jamie Acevedo Core Competency EMAIL MARKETING

MANAGEMENT How Can I Be Of Value?

Jamie Acevedo908.930.6207

jme.acevedo@gmail.comwww.jamieacevedo.com