Building Business via Social Media Tools

Todd WilliamsVP Client Development

www.intevix.comwww.mediabadger.com

What is Social Media?

Social Media is an umbrella term for services on the Web that enableconsumers, government, business and other organizations to create andshare audio, video and text. Social Media covers blogs, Social Networks (i.e.Face book), Micro-Blogs, Wikis, Crowd Sourcing, Video Blogs and videosharing, picture sharing and aggregation services.

Practical Corporate ApplicationsSocial Media For You:Marketing- Campaigns- Strategy & Planning- Conversations- Measurement & Analytics- ManagementPublic Relations & Communications- Crisis Management & Planning- Audience Relations- MonitoringProductivity & Innovation- Strategy & Implementation- Collaboration Set-Up- Workplace Training- Policy & Best Practices

SM Example: Blogging

• From A Search Engine Perspective

– Blogs are quickly• Indexed,• Updated,• Tagged,• Ranked

SM Example: Blogging

• From a Consumers Perspective– Blogs are More:• trustworthy,• searchable,• readable,

SM Example: Blogging

• From a Corporate Perspective– Blogging• Increases Marketing ROI• Engages more customers• Builds Customer Satisfaction• Builds Sales • Aids new product development• Develops new markets

Blogging Increased Engagement

Increased Sales and Customer

Satisfaction

Top Ten Reasons to Embrace Social Media

Give Me a Megaphone For small and medium sized business, you can say more and reach an audience more directly than traditional media.

Talking about Relationships - Building relationships means adding value, andthat can mean up selling and more leads. That means sales.

Recruit Like Never Before - Engage potential employees. Find those that arepassionate about what you're doing, attract them and get results, lower recruitingcosts and hire faster.

The Big Squeeze - Hard dollars are in short supply for small firms. The cost ofentry for social media in hard budget dollars is close to zero. The return can be veryhigh and last longer. Save your advertising spend, increase margins

Sweat Equity - The greatest resource for a small to mid-size firm is the hardlabor that staff will invest to make their equity real. The production of relevant socialmedia content requires this dedication and investment.

Risk / Reward - The small to medium size business marketer recognizes that therewards associated with engaging in public customer dialog outweigh the risk oflosing control of the marketing message.

Inverse Relationship of Press Releases - Press releases only go so far andmay not ever reach your audience. Social Media channels are more likely to reachyour audience and engage them...leading to sales.

Measure and Measure Again - You can track discussions, measure responsesand put a value to your efforts.

Better Than Loyalty Cards: Loyalty cards and points programs only go so far,and they don't tell you much either. Engaging in a conversation with your marketkeeps them loyal; whether your a plumber or building aerospace parts. You cankeep the conversation confidential too.

Innovate and Grow: Your customers and suppliers will share ideas. Theseideas can lead to better products with the features your customers want - that leadsto sales and higher profit margins.

Land on Your Blog or other SM App

Generate New Qualified Leads

Google Analytics

monitor

Consumers Search for Your Product

monitor New Sales &

Market Penetration

Social Media Tools Increased Engagement

Increased Sales and Customer

Satisfaction

Todd WilliamsVP Client Development

www.intevix.com1668 Barrington St, Suite 401

Halifax, NSNorth America: 902 406 4021

United Kingdom: +44(0)131.208.4301