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BRANDSHAVE PERSONALITIESJUST LIKE PEOPLE DO

Corporate branding is nothing more than giving a legal entity

some unique personality.

Why does personality matter for brands?

This is a simple question and it can be best answered by posing another question...

Why does personality matter for humans?

The reasons and the motivation are somewhat

similar:

A human being carries a combination of qualities that sets him or her apart

from the the crowd. Brands also need a set of characteristicfs to make them

stand out.

But, unlike humans, they don't evolve or adopt specific

personalities on their own.

Their change agents are brand strategists, designers, developers,

people in the support line, and those who have due interest in their growth

and nourishment.

A brand's personality can have innumerable facets but these

elements make up the core:

Brand NameVision, Mission, and Values,

Value Proposition Positioning and Identity

Logo, Tagline, Color Palette, and Typography

There is more to a brand's personality than just a logo, a

tagline, or a mission statement.

As things evolve, your brand requires a grad-ual shift of focus from the essential few to

the important many:

Brand Collateral

business card, letterhead, nameplate,

signage, packaging

design

MarketingStrategy

brand messaging, marketing

platforms, and go-to-market

strategy

WebsiteAssets

layout, copy, tone of voice, and content architecture

What strategy are you implementing for your brand?

Strong, authentic, and recognizable brands are no

accidents — they are the result of a thoughtful, focused, and

well-executed branding strategy.

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