Corporate Citizenship Sustainability, Simplified.

The Bigger Picture: assessing your company’s socio-economic footprint June 2013

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We are in a tough economic climate

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People expect companies to make a positive contribution

What one issue do you most want companies to address?

(38% in the UK)

Sources: Cone/Echo Global CR Opportunity Study; Economist/Ipsos MORI May 2013 Issues Index

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Companies are contributing, but the message does not always get through

Do companies make a positive impact on social and environmental issues?

(10% in the UK)

Sources: CBI Tax and British business report; Cone/Echo Global CR Opportunity Study; Populus/DLA Piper Trust Deficit survey;

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How can companies respond?

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Measuring socio-economic impacts

INDIRECT Economic impact through

the value chain

WIDER Social, economic and

environmental impacts

Economic impacts of the company’s own

operations

DIRECT

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Measuring socio-economic impacts

INDIRECT

• Supplier and distributor incomes

• Job creation in the value chain

WIDER

• Impact of employee and supplier spending

• Impacts of products and services

• Community investment & Environmental impacts

• Jobs • Taxes • Procurement

spend • Value added

DIRECT

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What makes a successful impact study?

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Start with your audiences

Company

Suppliers/ Partners

Community

Government

Employees

• How many jobs are

supported in the supply chain?

• How does the company support SMEs?

• Who and how many does the company employ?

• What compensation /training do employees receive?

• How many jobs and businesses are supported locally?

• How does the company invest in the local community?

• How does the company contribute to Government’s employment and growth agenda?

• What is the company’s tax contribution?

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Use data effectively to support your impact story

Leverage existing data sources and target areas for primary research

Balance the need for accuracy

Put performance in context

Don’t forget the human angle

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Use it to inform decision-making

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Consider targeted communications for different audiences

2013

Essence of Life:

Management

Report In-depth data analysis for

technical audiences

Key findings, metrics, & learnings to demonstrate new & innovative thinking

Profile individuals who have experienced impacts

Headline findings & numbers in an infographic

For further information please contact: Mitun Majumdar Associate Director

Corporate Citizenship

5th Floor, Holborn Gate

330 High Holborn

London WC1V 7QG

United Kingdom

T: +44 (0)20 7861 1616 E: mitun.majumdar@corporate-citizenship.com

W: www.corporate-citizenship.com

Contact details

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