Post on 28-Jan-2015
description
transcript
Corporate excellence through social media
by
K. Srinivasan21 April 2007Hyderabad
What we will discuss today
• Trends of internet growth
• Various social media
• Advantages and risks
• Expert views
Present trend
• Globally, out of 6.5 bn population 1.1 bn use net (17% penetration)
• In Asia, out of 3.7 bn population 0.4 bn use net (10.7 % penetration)
• North America and Europe penetration at 70% and 39% respectivley.
Present trend - Asia
• Hongkong, Singapore, Taiwan, South Korea and Japan have more than 60 percent penetration
• India 3.5 percent. (around 4 crore users)
• Growth rate over 2000 - 700%
Traditional media
• Print newspapers, magazines, books
• Television
• Broadcast Radios like AIR
What is social media?
• Wikipedia defines: Social media describes the online technologies and practices that people use to share opinions, insights, experiences and perspective with each other
How different from traditional media?
• Social media is also known as Media 2.0
• User generated content (UGC)
• Contents can be changed after publication
Media 2.0 comparison
• Interactive
• Popularity of the subject
• Usage of text, images, audio and video
• User managing the contents
Media 2.0 - comparison
• No limitation for space, time, duration
• Syndication and distribution
• Collating data from other sites eg: Google adsense, RSS feeds, widgets
Evolution of social media
• 1970s - E mail
• 1980s - List servers
• 1990s - Discussion groups , chats, personal websites
Evolution of social media
• 1995 - Social networking sites like classmates.com
• After 2000 - Blogs, podcasts, Wikis
• 2005 - Web 2.0 various applications like tags, book marks
Social media - medium
• Blogs
• Message boards / social networking
• Podcasts (audio and video)
• Wiki
Blogs
• Technorati has tracked 70 mM blogs upto March 07. They do not cover Myspace and Chinese blogs.
• Estimated blogs of around 150million globally (India may be around 1 to 2 lakh)
Blogs - creation and posting
• 120 k blogs are created every day as per technorati
• 1.4 Million posts per day - Every hour 58000 postings are done
• Blogs grew from 35 M to 70 M in 320 days
Blogs vs Mainstream media
• During Q4 of 2006, out of 100 most popular news sites, 22 were blogs (rose from 12 earlier quarter)
• Audience discrimination between blogs and mainstream media getting lesser
Blogging sites
• Blogger
• Wordpress
• Typepad
• Myspace
Blogs - Characteristics• RSS / Atom feed - distribution
• Interactivity
• Informal tone
• Timeliness
• Viral effect
• Visiblity in the net
Message boards and social networking
• Personalised pages
• Connecting with friends and extending network
• Myspace (150 M users)
• Orkut / yahoo / google groups
Podcasts
• Transferring your PC into a radio station and tower
• Audio format of blog
• Both audio and vido
Podcast
• The term ‘podcast’ turns around 113 M results in Google
• Estimated audio and video podcast 2.7 M (Fedburner)
• Odeo has 3.1 M audio podcasts
• Downloadable in iPod
Podcast servers
• Podbazaar
• Podbean
• Odeo and many others
• YouTube, Blip.tv and MySpace for videos
Wiki
• A website that can be individually or collaboratively edited using a web browser
• Many wikis - Popular Media wiki
• Wikipedia - online encylopedia - many languages - English 1.7 M articles
Some more important aspects
and tools
Tags
• Tag is a category or description or keyword that some one (often the creator) assign to it
• 230 M posts are using tags or categories
• 35% are using tags for their posts and is on the increase
Feed
Bookmarks
How helps Corporates
• Microsoft, IBM and many leading companies have blogs
• Social media brings the stakeholders closer to the organisation
How helps corporates
• More transparency needed - helps to improve the image
• Take the criticisms positively - convert such postings to imrpove your relationship
Now you will hear the voice of
Mr Amit Agarwal, AgraIndia’s No 1 Blogger
(recorded over phone through Audacity software)
Thanks
K. Srinivasan
www.primepointfoundation.org
www.poduniversal.com
www.indiavision2020.org
94440 50273