Post on 17-May-2015
transcript
Corporate BloggingCorporate Blogging
What Makes a Blog Successful?Among 20 “successful” corporate bloggers (see the “blogging success study” in your packet)
Culture
Transparency
Time
Dialogue
Entertaining Writing Style & Personality
Culture
highlight unique culture
overcome negative perceptions
Microsoft Blogs
Transparency
Establishes credibility
Cite other sources of knowledge and expertise
Dialogue
The ability and willingness to create dialogue in the greater community
Stonyfield Farms
Writing Style
Style
Blogger’s lifestyle, experience and opinions
Humor bridges the gap between writer and reader
Active Monitoring
Technorati
Google Blogs
Google News
YouTube Channels
Outreach
Read & Comment
build dialogue with others in your community
making the conversation visible
Reciprocal Relationship
Engage
Who will write?
Code of Ethics
Your topic
Negative Buzz
Ogilvy has come up with a great list of 25 types
Types of Blogs
The Blog
Choose: Public Relations, Advertising or MarketingSet up a FREE account via:
BloggerPRBlogs.orgWordpressBlog.com
The RequirementsPost A: You’ll need to respond to a “prompt” from me.
Post B: Respond or post about a topic of your choice.
The Requirements, Cont’d
2 posts per week.
Min: One link
Encouraged: Video, audio, multimedia
Min: One comment on another blog