Post on 22-Oct-2014
transcript
Analysis Of Cough Syrup Market
Research on Cough Syrups
Current Scenario
•2o.ooo registered Pharmaceuticals Manufacturers .
•MNC’s Share has fallen from 75% to 35%.
•Leading Companies :•Glaxo Wellcome•Wockhardt•Dr. Reddy’s
Research on Cough Syrups
Research on Cough Syrups
Assumptions
•Doctors interviewed representative of all.
•Product launch in western suburbs.
•Cough is treated only by MBBS/General Physicians.
•No promotional scheme.
Research on Cough Syrups
Types of Consumers
Those who go
Directly to
the Doctor
Those who Ask
ChemistFor
advice
Those who go
Directly to
the Chemist
Research on Cough Syrups
Research Methodology
•Research Objectives•Existing Market Leader in Cough Syrup
•Find Suitable Market Segment•Most Recommended Medicine
•Methods of Data Collection
•Primary Research
•Secondary Research
Research on Cough Syrups
Research Methodology
•Research Design•Exploratory Research
•Questionnaire Design•Structured - Direct
Research on Cough Syrups
Research Methodology
•Sampling•Sampling Population•Sampling Frame•Sampling Unit
•Methods of Sampling•Non-Probability Sampling•Single stage Clustered Sampling•Un-Stratified Sampling
Research on Cough Syrups
Observations, Findings &Analysis
Those who go
Directly to
the Doctor
Research on Cough Syrups
Observations, Findings &Analysis
Average no. of people going to Doctor with cough problems (in a week )
0
5
10
15
1st week 2nd week 3rd week 4th week 5th week
Avg Cough problems treated in a week
Research on Cough Syrups
Observations, Findings &Analysis
Best remedial for Dry Cough
Remedial for Dry Cough
30
4
0
10
20
30
40
Cough syrup Cough Lozenge
30
4
cough syrup cough lozenge
Research on Cough Syrups
Observations, Findings &Analysis
Best remedial for Wet Cough
Remedial for Wet Cough
30
2
0
10
20
30
40
Cough syrup Cough Lozenge
Cough syrup Cough Lozenge
30
2
cough syrup cough lozenge
Research on Cough Syrups
Observations, Findings &Analysis
Age Groups suffering from Dry Cough & Wet Cough
Age Group suffering Dry Cough
6%
10%9%
28%
25%
22%
0--4 5--12 13--18 19--35 36--55 55+
13. Age Group suffering Wet Cough
12%
21%
23%19%
12%
13%
0--4 5--12 13--18 19--35 36--55 55+
Research on Cough Syrups
Observations, Findings &Analysis
Gender wise breakup for Dry Cough & Wet Cough
Gender Suffering Dry Cough
60%
40%
Male Female
Gender suffering Wet Cough
53%
47%
Male Female
Research on Cough Syrups
0--4
38%
62%
0%
0%
2.5 ml 5 ml 10 ml 15 ml
5--12
1 5%0%
9%
76%
2.5 ml 5 ml 10 ml 15 ml
Observations, Findings &Analysis
Dosages given to different age groups for Dry Cough & Wet Cough
Research on Cough Syrups
Observations, Findings &Analysis
Dosages given to different age groups for Dry Cough & Wet Cough
13--18
0%74%
26%
0%
2.5 ml 5 ml 10 ml 15 ml
19--35
0%
68%
29%
3%
2.5 ml 5 ml 10 ml 15 ml
Research on Cough Syrups
Observations, Findings &Analysis
Dosages given to different age groups for Dry Cough & Wet Cough
36--55
0%
46%
50%
4%
2.5 ml 5 ml 10 ml 15 ml
55+
31 %
30%
39%
0%
2.5 ml 5 ml 10 ml 15 ml
Research on Cough Syrups
Observations, Findings &Analysis
Cough Syrup prescribed by Doctors for Dry Cough
Prescription for Dry Cough
26%20%
7%
5%
2%
11%16%
5%
1%
5%
1%
1%
Corex Benadryl PhensedylPiriton Ascoril ZeetZedex Dilosyn LinctuscodineCoscopin PD Solvin Grilinctos
Research on Cough Syrups
Observations, Findings &Analysis
Cough Syrup prescribed by Doctors for Wet Cough
Prescription for Wet Cough
4%
15%
25%
6%
3%0%
1%
21%
12%
3%
1%
9%
Corex Benadryl PhensedylPiriton Ascoril ZeetZedex Dilosyn LinctuscodineCoscopin PD Solvin Grilinctos
Research on Cough Syrups
Observations, Findings &Analysis
Cough Syrup rated by Doctors according to their Effectiveness in Dry Cough Segment
Efficiency of Cough Syrup in Dry Cough Segment
37%
20%
5% 2% 7%
18%
3%1%1%
2%0%4%
Corex Benadryl PhensedylPiriton Ascoril ZeetZedex Dilosyn LinctuscodineCoscopin PD Solvin Grilinctos
Research on Cough Syrups
Observations, Findings &Analysis
Cough Syrup rated by Doctors according to their Effectiveness in Wet Cough Segment
Efficiency of Cough Syrup in Wet Cough
22%
27%
6%
7%
0%
19%9%
0%
4%1%
0%
5%
Corex Benadryl Phensedyl PiritonAscoril Zeet Zedex Dilosyn
Linctuscodine Coscopin PD Solvin Grilinctos
Research on Cough Syrups
Observations, Findings &Analysis
Those who Ask
ChemistFor
advice
Research on Cough Syrups
Observations, Findings &Analysis
Cough Syrup recommended by Chemists
Cough Syrup Recommended by the Chemists
6% 41%
0%3%11%3%
30%
0%3% 0% 3%
0% 0%
Corex Benadryl Phensedyl PiritonAscoril Zeet Zedex DilosynLinctuscodine Coscopin PD Solvin Grilinctosayurvedic
Research on Cough Syrups
Observations, Findings &Analysis
Most selling Cough syrup as by Chemists
Most Selling Cough Syrups
17%
44%
5%13%0%8%0%0%0%10%0%
3%
0%
Corex Benadryl PhensedylPiriton Ascoril ZeetZedex Dilosyn LinctuscodineCoscopin PD Solvin Grilinctosayurvedic
Research on Cough Syrups
Observations, Findings &Analysis
Those who go
Directly to
the Chemist
Research on Cough Syrups
Observations, Findings &Analysis
What do people do when they have cough
21 11 180
102030
doc--ask--med
chem--ask--med
chem--buy--med
What people do when they have cough
Research on Cough Syrups
Observations, Findings &Analysis
Medicine usually bought without asking anyone
Medicine usually bought without asking anyone
26%
39%3%
0%
14%
10%
1%1%3%
1%
1%
1%
0% 0%
Corex Benadryl Phensedyl PiritonAscoril Zeet Zedex DilosynLinctuscodine Coscopin PD Solvin GrilinctosGlycodin Others
Research on Cough Syrups
Recommendations
• Enter the Cough Medicine Industry.
• Dry/Wet Cough.
• Cough Syrup instead of Cough Lozenge.
• Method of Treatment incase of Dry/Wet Cough.
Recommendations
• Age Groups to be targeted.
• Cap for consuming dosage.
• Training to medical representatives.
• Wide Availability
Research on Cough Syrups
Research on Cough Syrups
Recommendations
• Codeine content.
• Availability Over the Counter (OTC).
• Trade promotions and margins.
Research on Cough Syrups
Thank you..