Post on 18-Jan-2017
transcript
Jane Krauss, NCWIT
March 15, 2016
Recruiting Students into Computer Sciencemore participation greater opportunity
2. Factors influencing participation• Infrastructure
• Girls and Boys
3. Encouraging participation• Recruit
• Sustain
• Advance
WELCOME
1. Set the Scene: MA Computing landscape
THE COMPUTING LANDSCAPE
COMPUTER SCIENCE EDUCATIONYou’re part of a national movement!
NSF CS 10K Project 10,000 teachers in 10,000 high schools teaching new, rigorous curricula
New Courses Exploring Computer Science (ECS) and new AP CS Principles: courses aimed at increasing participation among underrepresented groups
Computing in the Core Ed policy effort to make CS count for graduation, sci/math for college – MA: Not yet
CS Education Week Awareness campaign and celebration each December, incl. Code.org’s Hour of Code
Michael Stone, Albert Einstein Fellow, NSF
Teachers trained in ECS and CSP
WHERE THE SCHOOLS WERE: 2013Districts with more than 10 AP-CS test-takers and more than 3 with passing 3-5 grades
WHERE THE SCHOOLS ARE: 2016
2015 MA AP Test Taking by GenderCalculus AB Computer Sci A
CALCULUS AB
CALC ABPERCEN
TAGE Boys/Girls
COMPUTER SCIENCE A
CS A PERCENTA
GE Boys/Girls
RATIO CALC AB to CS A
TOTAL 8876 -- 1784 -- 31:1
MALES 4505 51% 1394 78% 5:1
FEMALES 4371 49% 400 22% 10:1
2015 MA AP TEST TAKING BY GENDER
THE MA INNOVATION ECONOMY
Massachusetts ranks number 1 nationally in:» knowledge jobs, high tech jobs, managerial,
professional and technical jobs, workforce education
Massachusetts ranks number 2 nationally in:» fast growing firms, migration to the state of U.S.-
based knowledge workers, broadband telecommunication infrastructure and deployment, health IT, and investments of venture capital.
The 2012 State New Economy Index.Information Technology and Innovation Foundation
Massachusetts STEM and CS
Where the Jobs Are and Aren’t STEM DEGREES AND JOBS IN THE US
American Intl College Amherst College Anna Maria College Assumption Collage Atlantic Union College Babson College Bard College Becker College Bentley U
Berkshire CC Boston College Boston U Brandeis U Bridgewater State U Bristol CC Bunker Hill CC Cape Cod CC. Clark U Curry College Dean College
Eastern Nazarene College Elms College Emerson College. Endicott College Fisher College Fitchburg State U Framingham State U Gordon College Gordon
College Greenfield CC Hampshire College Harvard U Holy Cross College Holyoke CC ITT Tech Inst Lasell College Marian Court College MA College of
Art and Design MA College of Liberal Arts MIT U of MA Amherst U of MA Boston U of MA Dartmouth U of MA Lowell Massasoit CC Merrimack College Mount Holyoke Mount Wachusett CC New Eng Inst of Art Newbury College North Shore CC Northern Northern Essex CC Quincy College Quinsigamond CC Regis College Roxbury CC Salem State U Boston MA Sanford U Simmons College Smith College Springfield College Springfield Tech CC Stonehill
College Suffolk U Tufts U Wellesley College Wentworth Inst of Tech Western New England U Westfield State Wheaton College Williams College Worcester
Polytechnic Inst Worcester State U
Technical Degree-Granting Institutions in MA
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Artificial Intelligence, Computer and Information Sciences and Support Services, Computer and Information Sciences, Computer and Information Sciences,
Computer and Information Systems Security/Information Assurance, Computer Graphics, Computer Programming, Computer Programming, Specific
Applications, Computer Programming, Vendor/Product Certification, Computer Programming/Programmer, General, Computer Science, Computer Software and
Media Applications, Computer Support Specialist, Computer Systems Analysis/Analyst, Computer Systems, Networking and Telecommunications,
Computer/Information Technology Svcs. Administration and Management, Data Entry/Microcomputer Applications, Data Modeling/Warehousing and Database
Administration, Data Processing Technology/Technician, Informatics, Information Science/Studies, Information Technology, Information Technology Project
Management, Modeling, Virtual Environments and Simulation, Network and System Administration/Administrator, System, Networking, and LAN/WAN
Management/Manager, Web Page, Digital/Multimedia and Information Resources Design, Web/Multimedia Management and Webmaster
TECH MAJORS & DEGREES CONFERRED IN MA
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Attend to considerations of infrastructure
As an elective, where does CS fit in the master schedule?
Who’s job is it to know about, recruit for the course?
Role of parents
What Can Influencers Do?
Chat: What issues affect access in your school?
Make the most of four external factors that influence student education & career choices
What Can Influencers Do?
Be alert to four internal factors that influence student education & career choices
EXTERNAL FACTORS influencingstudents’ education and career choices
Access to quality experiences
Exposure to role models
Encouragement Recognition
What can counselors do?
1. Human Computer Interaction
2. Problem Solving3. Web Design4. Introduction to
Programming 5. Computing and Data
Analysis6. Robotics
Show what kids will do in...EXPLORING COMPUTER SCIENCE
Curiosity and imagination
Flexible, creative thinking
Strong effort in math and
science
Communication skills in
order to tackle challenges
with others
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ENCOURAGEMENTTell kids how personal capabilities, experiences map to CSYou might be good at Computer Science if you have…
PERSONAL FACTORS INFLUENCING CAREER CHOICES
Choice of Occupation
INTEREST
What can counselors do? Encourage CONNECT WITH PERSONAL INTERESTS, ACTIVITIES
YearbookSports MusicCheerClubsService
What can counselors do? Encourage
Girls’ most-reported college majors, according to the SAT:1. Health & Allied
Services
2. Social Sciences & History
3. Business & Commerce
4. Education
5. Visual or Performing Arts
CONNECT WITH CAREER INTERESTS
AP CSP Video
Confidence
DON’T MISTAKE CONFIDENCE OR EXPERIENCE FOR ABILITY
EMPHASIZE GROWTH IN INTELLIGENCE
See Carol Dweck’s work
The effort to master difficult material actually increases intellectual ability
DESCRIBE HOW YOU, THE COURSE PROMOTE SUCCESS• What you do to make sure students are successful• Interesting projects and assignments• Relevance to career preparation
BE ENCOURAGING AND STRAIGHTFORWARD ABOUT DEMANDS OF THE CLASS
“You’d be great at this”“This will be new for you, so you will have to work, but
you can do it”“I want you in my class”
IDENTITY
CONNECT WITH ROLE MODELS
Who? Pros and Students…
Industry professionals Technical parentsUniversity faculty and students“Near” peersAspiration Award winners
Where? Community…
School…
Job shadow, internshipField tripUniversity tourCareer fair Guest lecture
BELONGING
PROMOTE BELONGING AND
INCLUSIVITY
• Have friends recruit friends• Use inclusive language• Tell them you want them to study computing• Set up a welcoming physical environment
• Recruit in groups
INVITING ENVIRONMENTScommunicate a sense of belonging to a broad population
http://bit.ly/1Eykiqv http://bit.ly/1E9UhuQ Kim Arnold’s SlideShare Deck
REACH OUT
Recruit at orientation, elective fairs
Connect current students with prospective students
Collaborate with clubs, sports teams
Talk to other counselors, teachers
Share opportunities with parents
AP RECRUITMENT ADVICE and VIDEO
OTHERS CAN DELIVER THE MESSAGE
Share messages with other influencers: counselors, other teachers, principals, parentsProvide them with up-to-date information and resources
MAKE COMPUTER SCIENCE VISIBLE
DEVELOP EXHIBITS AND POSTERS; BRING IN GUEST SPEAKERS
Use successful messaging techniques (ICBI)
Photos on posters: People rather than things, results rather than tech
WGBH DotDiva www.dotdiva.org
MAKE PROJECTS VISIBLE
Show ECS projects in • Posters
- outside classroom - counseling office - in library
• Web pages• Blogs, newsletters• Events
- teaser sessions- gallery walks
http://ncnewschools.org/blog/games-with-a-purpose-938
PUBLICLY CELEBRATE SUCCESSES OF CURRENT & FORMER STUDENTS
ncwit.org/award
RAISE VISIBILITY FOR YOUR PROGRAM & STUDENTS
TURNED DOWN? DON’T LET REFUSAL BE PERMANENT
“Can we talk again before you choose your courses for next year?”
“If not now, consider CS in college”
Use NCWIT MaterialsCounselors for Computing Kit•What & how letter•Pathway cards & poster•Talking Point cards•Aspiration Award info•InfoSheet•Lesson plan & presentation
www.ncwit.org/c4c
What can counselors do?
NCWIT “TOP 10 WAYS” BOOKLETS
Involve familiesRecruit girls Encourage underrepresented students
www.ncwit.resources/10ways
TALKING POINTS CARDS
SAMPLE JOBS AVAILABLE WITH MILITARY TRAINING, WORK EXPERIENCE, EDUCATION
*Upon leaving service
SAMPLE JOBS AVAILABLE WITH 2-YEAR AA, AAS DEGREE OR INDUSTRY CERTIFICATION
…continues with 4-yr, adv. degree jobs
SAMPLE JOBS AVAILABLE WITH 4-YEAR OR ADVANCED DEGREE
ACTIVELY RECRUIT Expose students to CS opportunities
Create successful messages
Reach out
Raise visibility of CS
Persuade personally and overcome objections
Contact Jane Krauss jkrauss@ncwit.org Joyce Malyn-Smith jmsmith@edc.org
C4C Kits? www.ncwit.org/c4c
Questions, Thoughts, Comments
From Code.org
• Massachusetts currently has 21,450 open computing jobs (3.2 times the average demand rate in Massachusetts).
• The average salary for a computing occupation in MA is $100,663, which is significantly higher than the average salary in the state ($57,610).
• Massachusetts had only 1,609 computer science graduates in 2014; only 21% were female.
• Only 1,784 high school students in Massachusetts took the AP Computer Science exam in 2015; only 22% were female; only 102 were Hispanic; only 51 were black.
• Only 108 schools in MA (26% of MA schools with AP programs) offered the AP Computer Science course in 2013-2014.
• There are fewer AP exams taken in computer science than in any other STEM subject area.