Counterfeits are eating your lunch-

Use Data To Fight BackBinoop V , Co-founder @ Datahut

Counterfeits are eating Apple’s lunch - says Apple

90 % Of The Genuine Apple products sold online are Counterfeits.

It ruined their reputation and cost them millions of dollars.

Counterfeits are poisoning brands

What happened to Apple can also happen to your brand.

The size of online counterfeit market is 1200 Billion Dollars.

Counterfeits market is huge.

How counterfeits hurts ?

It hurts the brand reputation

Counterfeits negates the return on marketing spend

$

They are stealing your sales

The Forearm Forklift story

Forearm Forklift is an American company that makes Lifting Straps.

Initial traction

Sale

In the initial days, sales were skyrocketing and

Forearm Forklift was aiming at a Grand Slam home run.

Online counterfeits

Post initial traction, cheap counterfeits began appearing on Amazon which put Forearm Forklift in

brink of collapse.

How do you fight back? 

Data feeds from your online distribution channels can help you identify red flags that can point to a

counterfeit.

The prices of Counterfeit products changes drastically

Red flag #1, The counterfeit sellers can’t sell under the same seller

name for too long. They will try to sell out their inventory faster. The best way to do that is to offer a lower pricing

compared to the original product.

The counterfeits list the product in coupon websites.

Red flag #2,The counterfeits will aggressively try to sell out their

inventory by listing the counterfeit products on coupon sites.

Counterfeit products tend to have bad reviews

Red flag #3,Counterfeit products will get faulty quite often and

those who bought it will give it a poor review.

Not upto the expectation

Very bad

Defective item

Disappointed

Not satisfied

How do I know about these redflags? 

Data feeds from online distribution channels will contain data that can reveal redflags under

careful analysis. 

What if you need help defending your brand online? 

Shoot an email to hello@datahut.co , we won't bite.

Focus on growing your business, not extracting data

Visit : datahut.co