Post on 05-Jan-2016
transcript
Country Update DACH
3 months marketing plans - D
• “Meet the Xperts” – Partnerday in June• 11 vendors• 5 external Xperts • Workshops (Live-Demo, Training, HowTo…)
• “Mobile Enterprise Eco-System” – Roadshow (4 cities)– Webcast series– Newsletter series
• BDOA CyberCrime Forum – 25th April in Munich– External Working Group– 3 Speakers– Networking
• Nordanex Partner Convention in April– 26th and 27th April in Bad Brückenau– System house group– Own booth and speaker slot
3 months marketing plans - D
• “Come2gether” in June– 6 vendor presentation slots– Driving technique training– Rallye driving with professional Rallye drivers– BBQ in the evening
• Management Event– With Fortinet & Gold-Partner– 30 Face-to-face meetings
• Application Visibility Survey– We put a PAN box into the customers network for 2 weeks
and create an application report afterwards
3 months marketing plans - AT
• Advanced Hardware Replacement program started– Same Business Day delivery of RMA devices– All over Austria– Started for FGT-20C/30B/30D/40C/50B/60C/60D/80C(/100D)– Includes 8x5 Hotline from local team– Call forwarding to UK for 24x7 support
• Fortinet Promotions– Sold FGT-60C at special price– Started with Fortinet Wireless promotion with the end of
March 2013– FWF for the price of FGT (incl. Services)– Follow-up with new GoAP promotion?
• Newsletter
• Housewarmingparty
3 months marketing plans - CH
Best idea
Biggest challenge
Arbor results
• 1st Mailshot – Postmailing (Survey & Webcast)– 19 Surveys– 27 registered Webcast, 15 participants (2 from AT)
Arbor: • Knowledge Centre - „Why IPS Devices and
Firewalls Fail to Stop DDoS Threats” at heise.de – 22 Leads in 2 days– 5 of them are useful according to the local Arbor contact
Arbor:
Belux Marketing 2013
• 3 months marketing plans– Recurring activities:• Monthly eDM towards endusers + Channel (25.000
contacts)• Monthly Partner Newsletter (7000 contacts)• Social Media (Twitter, Linkedin, FB)