Post on 25-Jun-2015
transcript
LOCATION
Courchevel is
located in the
French Alps
Chapter 1
IL ETAIT
UNE FOIS…
COURCHEVEL
Courchevel Ski Resort - www.courchevel.com
Courchevel was
the first French
winter sports resort
based on virgin
territory
Courchevel resort
was founded in
1946 as Savoie
Council wished to
boost tourism and
make skiing
accessible to the
masses
From the start,
Courchevel was a
pioneer in terms of
the ski resorts’s
architecture and
organisation
Over the years,
Courchevel and it’s
ski area expanded
and updated to
accommodate the
greater number of
international clients
1908 – 1945
THE
ORIGINS
1908
Resort’s first hotel
in Saint Bon.
Opened in summer
then opened in
winter from 1925
1920
The Saint Bonnais
Ski Club was
founded
1930’s
the dawn of skiing;
several hotels
opened in 1550
and Moriond;
beginning of Ski
jumping
1935
in Moriond, the first
ski school (5 ski
instructors)
Christmas 1945
first skii lift opened
in Moriond;
Foundation of the
Tourist board
1946 - 1959
THE
BEGINNINGS
April
Council chosed the
valley of Saint-Bon
(virgin territory) and
projected 6 000
beds, 2 ski lifts,
1 cable car, 3 ski
jumping hills and
1 golf
May
Saint-Bon Council
unanomously
agreed the project
and sold them
Tovets land to build
the new resort
June
Construction work
on the road to the
resort and building
of pylons,
telephone lines and
water conveyance
began
October
Building of the first
ski lifts
Piste signage was
also put in place
November
Savoie Council
named the resort
COURCHEVEL
1946, a decisive year Savoie Council wanted to boost its area with the foundation of a ski resort
1946 - 1959
THE
BEGINNINGS
1953
Hôtel des Neiges
was the first 4*
hotel
1947
First hotels founded
on the Plateau des
Tovets
1948
Courchevel Sports
Club founded
1952
Launch of La
Saulire cable car
up to the resort’s
peak. Capacity of
30 people (or 360
per hour)
1954
Emile Allais
appointed technical
and sports director.
He started by
redesigning the
pistes and founded
the role of ski
patrollers
1959
Emile Allais bought
the first snow
groomer to carry
out mechanical
snowplow tests
1960 - 1990
BOOM AND
GROWTH
1961
Creation of the
Courchevel Altiport,
first of its kind in the
world. Regular routes
established. Extensive
media coverage.
Courchevel gained
international
recognition
1971
First 3 Vallées ski
pass: 1 single pass for
250km of connected
pistes
1975
French President had
holidays in
Courchevel
From the 60’s The resort became fashionable and was frequented by celebrities and show business stars
1979
Courchevel hosted the
Men’s Alpine Ski
World Cup
Le Chabichou: first
Michelin starred
restaurant
1984
Biggest cable car of
the world at
La Saulire
1986
Winter Olympic
Games 1992 awarded
to Albertville
WOG 1992
Courchevel hosted:
Olympic Committee
accommodation, ski
jump trials and nordic
combined
competitions
1987
Dawn of luxury chalets
(to sale and rent)
1992
Eleven 4* hotels in
Courchevel, including
5 with a spa
The 2000’s
THE QUEST
FOR
EXCELLENCE
2009
New 5* hotel rating.
Out of eleven 5*
hotels in France,
6 are in Courchevel
2003
The dawn of 4*
luxury hotels.
Courchevel has 9
2006
The growth of
premium chalets
with hotel facilities.
Courchevel has 18
2010
Courchevel is back
on the Alpine Ski
World Cup circuit
with successful
(20 000 spectators)
2011
Les Airelles and
Cheval Blanc
hotels join the
highly exclusive
club of the new
French 5*Palace
rating
Courchevel Ski Resort - www.courchevel.com
International
Courchevel airport
is plowing all the
winter season
(unique in Europe)
Courchevel Ski Resort - www.courchevel.com
Courchevel
Courchevel Le Praz
Courchevel Moriond
Courchevel Village
Summit : 2738 m Ski Bus
Gondola
Villages
connected
by gondola lifts
and free
shuttles
Courchevel Saint Bon
Courchevel Ski Resort - www.courchevel.com
The world's
largest ski area:
Les 3 Vallées
600 km
of interconnected
ski runs
Courchevel Ski Resort - www.courchevel.com
Slopes
perfectly
prepared and
groomed
every night
Beginner’s
areas
Fun areas like
Family Park
(Boardercross
Big air bag
Rails)
And ever…
Ski in / Ski out
resort with
return by easy
slopes
Courchevel Ski Resort - www.courchevel.com
The largest
ski school
in the world :
1 000
ski instructors
12 languages
are spoken
by the ski
instructors
of Courchevel
3 kindergartens
& nursery from
18 months
Safety area
Baby ski:
Skiing from
18 months old
Courchevel Ski Resort - www.courchevel.com
90 %
Ski in / Ski out
accommodation
Courchevel Ski Resort - www.courchevel.com
48 HOTELS
2 *****Palace
16 *****
7 ****
15 ***
7 **
1 NC
Feels at home
hotels with
a maximum
of 80 rooms
Courchevel Ski Resort - www.courchevel.com
2 of the 13
French Palaces
are in Courchevel:
Les Airelles
&
Cheval Blanc
Courchevel Ski Resort - www.courchevel.com
20 Spas:
body care
treatments
for children
and adults
Courchevel Ski Resort - www.courchevel.com
Chalets and
Apartments
from standard
to deluxe
Courchevel Ski Resort - www.courchevel.com
Luxury chalets
Private setting
with services:
Chef, Butler,
Driver...
Courchevel Ski Resort - www.courchevel.com
12 mountain
restaurants
with
Mont Blanc view
Courchevel Ski Resort - www.courchevel.com
More than
70 restaurants
to discover the
secrets
of the Savoyard
and
French cuisine
7 Michelin
starred
restaurants
(12 stars)
Courchevel Ski Resort - www.courchevel.com
Le Chabichou ☆☆ Pierre Gagnaire
pour les Airelles ☆☆ Le 1947 ☆☆ La Table du
Kilimandjaro ☆☆ Le Strato ☆☆ Le Kintessence ☆ L’Azimut ☆
Since 1979 Since 2010 Since 2010 Since 2009 Since 2011 Since 2013 Since 2010
Michel Rochedy Pierre Gagnaire Annick Alleno Nicolas Sale Jean André Charial Nicolas Sale François Moureaux
Courchevel Ski Resort - www.courchevel.com
More than
30 pubs and
bars
3 nightclubs
Courchevel Ski Resort - www.courchevel.com
45 activities like snowshoes,
cross country
skiing, sledge,
paragliding,
cooking lessons,
cultural visits...
Courchevel Ski Resort - www.courchevel.com
More than
160 boutiques souvenirs gifts,
ski equipments,
fashion designers,
art decoration,
jewelery...
Courchevel Ski Resort - www.courchevel.com
SKI
WORLD CUP
17th
December
2013
BWM
Polo
Tournament
30th january
to 2nd february
2014
Permanent
cultural
exhibition
Courchevel Ski Resort - www.courchevel.com
220 events
organized each
winter season
Chapter 3
KEY FIGURES
OF
COURCHEVEL
Courchevel Ski Resort - www.courchevel.com
Courchevel Ski Resort - www.courchevel.com
15 300
professional
beds for
tourists
16 900
non-
professional
beds
285 000
Stays during
the winter
or
1 800 000
overnights
1 242 215
ski passes
days sold
during the
winter
25%
of ski passes
for 1 day
75%
Of ski passes
for several
days (stays)
Courchevel Ski Resort - www.courchevel.com
Ski Resort Miles/km of trails 6 days ski pass
Vail / Beaver Creek 647* 544,70 €
Zermatt-Cervinia 350 398 €
Saint Moritz Engadin 350 300,21 €
Verbier 4 Vallées 412 288,70 €
Mont Blanc Unlimited 110 266 €
Paradiski 425 277 €
Les 3 Vallées 600 267 €
Dolomiti Superski 1200* 262 €
Espace Killy 300 252,50 €
Sölden 150 246 €
Courchevel Ski Resort - www.courchevel.com
(Number of beds)
Apartments
and chalets
from 500 €
to 450 000 €
per week
Hotels
from 75 €
to 38 000 €
per night
RATES
Courchevel Ski Resort - www.courchevel.com
60%
of foreign
customers
40%
of French
customers
UK
Russia and Ukraine
Belgium
Spain
Switzerland
Middle East
South of America
North of America
Germany
Netherland
…
44
different
nationalities
Budget for 1 year: 94 000 000 €
Including:
- Investments: 54 000 000 € in 2012 (due to the aquatic center)
32 000 000 € for a « usual year » Same level of investments than cities like Chambéry or Annecy (55 000 hbts)
but for a city of 2 000 habitants
- Tourism: 2 600 000 € (for a total budget of 4 000 000 €)
Courchevel Ski Resort - www.courchevel.com
INVESTMENTS
CITY HALL
The most ambitious investment plan in the Alps for the
coming years: 140 000 000 € until 2019
S3V / SKI AREA
PRIVATE COMPANIES
Impossible to know the budget
Each year : new chalets and shops, refurbished hotels,
chalets, appartments, shops, restaurants…
This year : 1 new 5* hotel, 1 new restaurant on the slopes
Chapter 4
COURCHEVEL
INTERNAL
ORGANISATION
Courchevel Ski Resort - www.courchevel.com
Courchevel Ski Resort - www.courchevel.com
« GENERAL MANAGER » OF COURCHEVEL : THE MAYOR
Courchevel
Sports Club City Hall
ESF
(French ski
school)
Hotels &
restaurants
with syndicate
association
Rental &
real estate
agencies
with syndicate
association
Shops
with syndicate
associations
S3V
ski area
Courchevel
Tourism
Courchevel Ski Resort - www.courchevel.com
COURCHEVEL TOURISM
Management Committee
President : the Mayor
7 municipal councilors & 7 representative professionals of Courchevel
Administrative and
financial Director
A team of 29 people (+10 during winter season)
Information
Reception
MICE
Reservations
Editions
Digital Including
online booking
Entertainments
and Events
Promotion
Presse
Administrative
and
accounting
Rental
accommodations Label & classification
Famille Plus
Label
Tourism
Quality
Label
Tourism
Office
classification Director
Courchevel Ski Resort - www.courchevel.com
COURCHEVEL & OTHER TOURISM FRENCH INSTITUTIONS
Savoie Mont-Blanc Tourism
Departmental Tourism Office (Savoie & Haute-Savoie)
3 Vallées
Ski area association
APTV
Tarentaise area
COURCHEVEL
Rhône-Alpes Tourism
Regional Tourism Office (Rhône-Alpes)
Atout France
National Tourism Office France Montagnes
Association of
many French ski resorts,
departmental, regional and national tourism offices,
French ski areas,
and some private tourist residences brands
working in French mountain market
Courchevel Ski Resort - www.courchevel.com
Chapter 5
PROJECTS IN
COURCHEVEL
Courchevel Ski Resort - www.courchevel.com
SKI AREA AND SKI LIFTS
UNTIL 2019
140 000 000 € planned
over the next 7 years
The biggest investment plan ever
realized for a ski resort in France
Goal:
improving connections
between different parts of the resort
and encouraging user circulation
Priorities:
70% of the total investment
to update the ski lifts
Courchevel Ski Resort - www.courchevel.com
AQUATIC AND PLAYFUL CENTER WITH HOTEL AND RESIDENCE
OPENING IN 2015
AQUATIC & PLAYFUL CENTER
3 themes:
- Welness
- Relaxation
- Amusement (including a surf wave)
Size:
- 9 600 m² inside
- 1 360 m² of outside pools
Total budget: 63 000 000 € HT
HOTEL & RESIDENCE
3* hotel of 60 rooms
4* residence of 60 rooms
Courchevel Ski Resort - www.courchevel.com
TRANSFORMATION OF COURCHEVEL CENTER (LA CROISETTE AREA)
A NEW PROJECT