Post on 22-Jan-2018
transcript
Problems worth solving
No meat companies exist just for women.
Organic brands are pastoral and stodgy.
The processed meat category is "old".
"Meat" isn't literate or entertaining.
Women aren't represented in meat.
Cowgirl Cattle & Trading Co.
Target market
Cowgirl Cattle & Trading Co.
prospects
683K
Market size:
Millennial Females
LOHAS Females
Boomer Females
$68.3M
Cowgirl Cattle &
Trading Co. is the
first and only meat
company designed
specifically to
inspire and
empower a
generation of
women.
Cowgirl Cattle & Trading Co.
Our solutions
CCC is designed just for women.
CCC is hip and socially relevant.
CCC is "not your father's meat company."
CCC arrives with literature and hope.
CCC reflects young women.
Cowgirl Cattle & Trading Co.
Competitors How our solution is better
Applegate Socially Relevant Organic Branding
Organic Prairie Female Centric Marketing/Social Media
Krave Organic and Only Female Jerky Brand
Aidell's Sausage Organic and Only Female Sausage Brand
Laura's Lean Hip and Young ( vs. frumpy and old)
Competitive landscape
Cowgirl Cattle & Trading Co.
Funding needed : $1m
Cowgirl Cattle & Trading Co.
Launch funds for : Brand &
Products, Packaging, Consultants,
Salaries, Marketing, Advertising,
Online Retail, GNA and Capital
Raise.
Sales
channels
Small Regional Natural Grocers
Cowgirl Cattle Online
Regional and National Grocers
Health Food Stores
Online Retailers
Cowgirl Cattle & Trading Co.
Marketing activities
Launch Brand with Graphic Novel & eBook
Online Advertising and Marketing
Social Media
Cowgirl Loyalty Club
Charity & Conscious Capitalism
Cowgirl Cattle & Trading Co.
Team and key roles
Cowgirl Cattle & Trading Co.
Derek Kampfe
CEO
Merrill Gilbert
Director of Distribution
William Madden
VP of Production
Barry Callen
Senior Advisor Branding