CRAFTMANSHIPTO THE WORLD

SBONOTTO EDITIONINDIA

Vaivabh Haruno Josh Anindita Disha

B O NOT TO E D I T IO N SINDIA

Vaibhav Haruno Josh Anindita Disha

ITALIAN CRAFTMANSHIP

3

`INDIAN AESTHETIC

4

MADE IN ITALY DESIGNED IN INDIA

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INNOVATIVE LUXURY

INNOVATIVE LUXURY

INNOVATIVE LUXURY

ACCEPTED

LUXURY

INNOVATIVE LUXURY

ACCEPTED

LUXURY

INDIAN LUXURY CONSUMPTION TRENDMADE IN ITALY. DESIGNED IN INDIA.

PARTNERSHIP

DESIGN PARTNER`DESIGN

PARTNER

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`JOURNEY

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DESIGNERRASEEL GUJRAL ANSAL

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COLLECTIONCASA PARADOX

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WHY DELHI ?THESE ARE THE REASONS WHY

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F O R B O N O T T OED I T IONS

PERSONARACHNA JINDAL

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PERSONALIFESTYLE

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PERSONABRAND PREFERENCE

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STRATEGY TIMELINEMADE IN ITALY. DESIGNED IN INDIA

YEAR 1 YEAR 2 YEAR 3

WORK WITH A

DESIGN PARTNER

FROM DELHI

WORK WITH A

DESIGN PARTNER

FROM MUMBAI

OPEN BONOTTO

EDITON

SHOWROOM

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SUSSANE KHAN

DESIGNERSUSSANNE KHAN

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COLLECTIONCHARCHOAL PROJECT

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WHY MUMBAI?THESE ARE THE REASON WHY

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PERSONAROSHNI NADAR

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PERSONALIFESTYLE

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PERSONABRAND PREFERENCE

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STRATEGY TIMELINEMADE IN ITALY. DESIGNED IN INDIA

YEAR 1 YEAR 2 YEAR 3

WORK WITH A

DESIGN PARTNER

FROM DELHI

WORK WITH A

DESIGN PARTNER

FROM MUMBAI

OPEN BONOTTO

EDITON

SHOWROOM

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STRATEGYYEAR 3

DIRECT RETAIL FOR

BONOTTO EDITIONS IN INDIA

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PROMOTION

PROMOTIONMEDIA

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PROMOTIONPHOTOGRAPHER

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PROMOTIONLAUNCH PARTY

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BUSINESS MODEL

PRICING EXAMPLESMADE IN ITALY. DESIGNED IN INDIA.

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HIGH-END RASEEL

COLLECTION

HIGH-END ITALIAN

COLLECTIONS IN INDIA

DINING TABLE

(8 SEATS)

BED (WITH SIDETABLE)

SOFA (4-SEAT)

20K EUR

22K EUR

16K EUR

40K EUR

40K EUR

30K EUR

REVENUE SHARING

RETAIL MARGIN

BONOTTO PROFIT

DESIGNER PROFIT

PRODUCTION MARGIN

WHOEVER SELLS IT

BONOTTODESIGN PARTNER

MADE IN ITALY. DESIGNED IN INDIA.

BONOTTO

40%

38

50%5% 5%

COST & REVENUEMADE IN ITALY. DESIGNED IN INDIA.

RETAIL

PRODUCTION

40% • SHIPPING • SHOWROOM SPACE • RETAIL EMPLOYEES

MATERIALS • BONOTTO EMPLOYEES •

FACTORY COSTS •

REVENUER

REVENUE

39

50%

REVENUE SHARING EXAMPLEMADE IN ITALY. DESIGNED IN INDIA.

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BONOTTO EDITIONS COLLECTION

DINING TABLE - RETAIL

PRICE : 30K EUR

RETAIL MARGIN

PRODUCTION MARGIN

BONOTTO PROFIT

DESIGN PARTNER PROFIT

12 K EUR

15 K EUR

1.5 K EUR

1.5 K EUR

5%

40%

50%

5%

ANALYSIS

DESIGN PROCESSMADE IN ITALY. DESIGNED IN INDIA.

1

DESIGN RESEARCH IN INDIA & ITALY

2

CREATE NEW FABRIC AT BONOTTO FACTORY

3

CREATE COLLECTION INCORPORATING NEW FABRICS

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PRODUCTION PROCESSMADE IN ITALY. DESIGNED IN INDIA.

1

MAKE PROTOTYPE

2

TRANSFER PRODUCTION

3

PRODUCE PIECES TO ORDER

42

BENEFITS TO BONOTTOMADE IN ITALY. DESIGNED IN INDIA.

ENTER INDIAN

MARKET BUILD BRAND

RECOGNITION

ASSOCIATE

WITH WELL KNOWN DESIGNER

DO SOMETHING

UNIQUE

43

BENEFITS TO INDIAN DESIGNERMADE IN ITALY. DESIGN IN INDIA.

MORE CONTROL OVER PRODUCT

LINE THROUGH TEXTILE DESIGN

“MADE IN ITALY.

DESIGNED IN INDIA.”

MORE REVENUE

FOR DESIGN & RETAILING

RECOGNITION AS A GREAT

DESIGNER

BUILD INTERNATIONAL

PROFILE

+

DEEP EXPERIENCE

OF TEXTILE PRODUCTION

PROCESS

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CRAFTMANSHIPTO THE WORLD

M A DE I N I TA L Y

DESIGNED IN X

T H A N K Y OUQUESTIONS?

APPENDIX

OTHER OPTIONS

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DELHI

OTHER OPTIONS MUMBAI

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MUMBAI

CONCEPT

BROCCATO(brokˈkato) Broccato or brocade represents the trading between the far east and Italy. It was the most imported fabric during the Italian Renaisance.

In India brocade is a fabric of luxury worn by nobles. When Buddha attained nirvana, his body was wrapped by Banara fabric also known as brocade.

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PIETRADURASetting of highly polished coloured stones in a base layer, often marble, as an ornamental feature. This technique is used in many famous architectural landmarks, such as the Taj Mahal.

Originating in 16th century Rome, it spread to the far east and became popular in India reinterpreted in a native style.

Literally: Hard Stones

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ARTE

Both cultures have a great appreciationof the arts. The Bonotto brothers find inspiration through Fluxus Art. The first proposed collaborator, Ruseel Gujrat, has a famous Indian artist as her father.

Because of “classical” taste among luxury buyers, art is quickly connected to the Reinaisance and Italy more generally.

(’arte)

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+CRAFTMAN SHIP

INNOVATIVE

HERITAGE

AESTHETIC

FABRICS

HERITAGE

AESTHETIC

CRAFTSMANSHIP

FABRICS

INNOVATIVE

HERITAGE