Crash course: How to Use a Danish-Style Design Approach in City Development (CityLab Miami 2016)

transcript

Runa Sabroe, Christian Villum and Monica Moeskær

HOW TO USE A DANISH-STYLE DESIGN APPROACH IN CITY MANAGEMENT

CityLabDanish Design Centre

Crash Course

@designcentret #designcities #citylabmia

About Danish Design Centre and Design Cities

Why Design?

The Design Process

2 Exercises: Brainstorming & Desktop Prototyping

DESIGNFUTURE

FABRICATION

Design-drivenBusiness Models

demand

DesignDimensions

supply

DESIGNCITIES

DESIGNHEALTH

DDCs platforms

DESIGNFUTURE

FABRICATION

Design-drivenBusiness Models

demand

DesignDimensions

supply

DESIGNCITIES

DESIGNHEALTH

DDCs platforms

DESIGNCITIES

VISION

Design Cities aims to make design a catalyst for the development of better future cities by creating new, sustainable business opportunities

WHY DESIGN?

The power of design is to make the future concrete

Human Understand the drivers of behaviour

Visualize Explore the present and future

Build Prototype the future

Collaborate Co-create the future

THE DESIGN PROCESSMethods

Resist complexity

Problem emphasis

System centric

Facilitation

Strategy focus

Embrace complexity

Vision emphasis

User-centric

Stewardship

Outcome focus

Policymakingwith design

Current model Future model

Source: MindLab

A new path for policy design

Source: MindLab

Involving citizens and stakeholders from the start

DDCs work modelPrototype, program & scale

EXPERIMENT

PROTOTYPE

PROGRAM

EXPLORING THEPROBLEM SPACE

GENERATING ALTER-NATIVE SCENARIOS

ENACTING NEWPRACTICES

The service journeyand pain points

ENACTING NEWPRACTICES

Prototype vs Pilot

Learning, further development

Early; before decision making

None or low

Very low

Demonstration,Evidence

Late; when solution is decided

Medium to large

Medium

Prototype Pilot

Purpose

Timing

Publicity

CASECPH Containers: Temporary housing solution & business opportunities

CASECPH Street Lab: Using service design to facilitate urban technology experiments

WORKSHOP CASECitizens House

1. The city council has asked for a framework to nurture an iconic public building centrally placed in a medium sized city in Denmark.

2. It is to become a shared space between the local library, citizens service centre, local businesses, NGOs and a volunteer centre.

3. The location has long suffered from being a transit point which you pass through quickly.

4.Both citizens and visitors tend to either avoid the building or make sure to go in and out as fast as possible on their way from one type of public transportation to another.

5. The city council has asked for assistance on discovering how the building can once again become an attractive gateway to the city and play a role as a lively, well-visited and frequently used urban space.

EXERCISE #1NEW IDEAS

Exercise #11) Select which user group you want to approach - one user group at each table 2) Brainstorm new ideas on idea posters 3) Cluster your ideas: Which ideas belong together? Write headlines on the stickers.

An ideaOne idea at the timeQuantity (not quality)Without judgementBuild on each others

EXERCISE #2PROTOTYPING

1) Pick the best ideas from exercise 1 (use the headlines) 2) Where in the building does your solution take place? 3) How is the area furnished? 4) Which offers or services are included in the building? 5) Which persons will be a part of the solution? 6) What do they say to each other? 7) What else is happening?

Exercise #2

Reflections1) Feedback: How was it to work with the tools?

2) What does it require from your organization to work design-driven?

3) What are the main challenges for you to adopt the methods in your daily work?

www.ddc.dk