CREATE. CONFIGURE. PUBLISH.

March 29, 2011

AGENDA

AGEN

DAAGENDA

• Introduction• Flexibility in Uncertain Times• Single Database

• Content• Search

• Platform vs Product• Site Generation: A Bird in the Hand…• Questions

WHO IS IFACTORY?

Interactive design and development company with over 19 years experience

A division of RDW Group, a full -service agencyPublishing is a core vertical – 65-70% of our businessPubFactory – Online Publishing Platform

Unified DatabaseMixed Content: Books, Reference, JournalsMultiple revenue models: e-commerce, subscription, perpetual, PPV, PDADesign / UX / IACustom Publishing

UNCERTAINTY

Fundamental Problem: How to deal with the uncertainty of the times?

• Initial Precondition: Unified Database• Mixed Content• Search• Subsets of Content• Flexible Revenue Models

SAMPLE PRODUCTS: SAGE RESEARCH METHODS ONLINE

PLATFORM VS PRODUCT

• You almost never want just one product• The business needs:

• Cost effective products• Flexibility

• The project team needs:• The right features for the right content

• Interface is important• Build features to make the most of your content

SAMPLE PRODUCT: OED TIMELINE

SAMPLE PRODUCT: BERG FASHION LIBRARY IMAGE BROWSE

SAMPLE PRODUCT: SAGE RESEARCH METHODS ONLINE ONTOLOGY VIEWER

SITE GENERATION CONCEPT: A BIRD IN THE HAND…

Problem: The 2nd Product: Just like the first except…Solution: Automate Product Generation

Site Generation• Allow publisher to create new products with the click of a

button• Minimal feature customization• Some Design / Branding customization• Put the decision with the publisher to:

• Get 80% solution out now• Wait for product-specific customizations (which then

become available for all new products)• Microsites vs Premium Sites

QU

ESTION

S & TH

ANK YO

U!

QUESTIONS & THANK YOU!

Thank you

Questions?

ContactTom Beyertom@ifactory.com617.235.5869