Create Content With SEO in Mind

Part 4 - Links Alberto Cantor | Product Strategist | acantor@redbricksmedia.com

Welcome back!

Up until now, we’ve

covered 3 main themes

1 2 3 Search

and

Crawlers

HTML

Elements

Keywords

If you still have any doubts, please visit our blog

redbricksmedia.com/blog and our previous

presentations

So let’s get started and learn

about how links impact SEO

Since the late 90’s,

search engines have used

links as “votes”

A link is the

relationship between

two things or

situations. On the

web, it is the

relationship between

two webpages

Links are certainly not everything in SEO, but

professionals attribute a large portion of the

engine’s algorithms to link-based factors

And because of the

large number of

spammy sites out

there, some links

are more valuable

than others.

For example, a link

from Techcrunch.com

is way more valuable

than a link from milliondollarhomepage.com

For SEO professionals, links are one of the few

controllable “SEO Elements” because you can work with

service providers and allow or disallow them

So you can

understand the

importance that

links have in

SEO...

They are basically

⅓ of the pie - the

other ⅔ are HTML

elements and

keywords

Since links can come from many

sources, RBM is going to focus on

helping you get those quality links

Links can be split into:

Outbound Inbound Internal

Links that connect

your internal

pages together:

navigation menu,

footer, content

links, etc.

Links that point

from your website

to an external

source

Links that point

from an external

source to your

website

And also into:

Reviews

and

Comments

Social

Links

Contextual

and

Editorial

Links that are

placed within the

body of a content

piece

Links that point to

your site from

reviews and

comments

Links that come

from social

network sites such

as Twitter,

Facebook,

LinkedIn, etc.

Reviews

and

Comments

Social

Links

Contextual

and

Editorial

As you can see,

there are different

types of links and

more and more

come up every day

as new technologies

are born

(in-app links,

widgets, syndication,

etc.)

So how do you

get those links?

Create content

that appeals to

your readers

Encourage

interactions

Work on

becoming an

authority

Create

content that

appeals to

your readers 1

2

3

Measure which

content types better

attracts readers

Use keywords that

are relevant to the

content and site

Change and adapt

content based on

feedback and

measurable results

Encourage

Interactions 1

2

3

Include comment

boxes and social

sharing buttons

Ask questions and

include clear calls to

action

Reply in a timely

manner and make

yourself available

Work on

becoming an

authority 1

2

3

Include short bios,

author tags, and

contact info

Write about a

specific subject

Become a member

of forums, discussion

groups, etc.

You should also concentrate on establishing

relationships with authoritative pages in your vertical

to become a guest blogger and generate content

Natural links are the best links

you could earn, but they take time.

How can you accelerate the

process?

At RBM, we partner with quality content creators,

influencers, contextual links providers, and others

Partner Benefits:

1. Scale up link

building efforts

2. Create and

syndicate content

in very relevant

sites and pages

3. Reach out to

influencers

effectively and

efficiently

You should use and leverage these tools to focus on

the quality of the content and improve your rankings

and performance

The three takeaways of this presentation are:

1 2 Links are

“votes” and you

can control links

There are

internal,

inbound, and

outbound links

Use providers

and services to

focus on what’s

really important

3

Throughout the

presentation series we’ve

covered:

1. SEO 101

2. HTML Elements

3. Keywords

4. Links

We hope these presentations gave you a

strong SEO foundation, so now you can

start making changes to your site and your

content

We highly

recommend keeping

up with the latest

trends by reading

some good SEO

sources

(email us for our

recommended list)

We gave you a base on what SEO is all about

but it’s time for you to keep on doing it and start

making some changes to your site

Hope to see you around soon, and

don’t forget to visit us periodically for

more information

Thanks! Send us your questions and visit us at

www.redbricksmedia.com or follow us

@redbricksmedia

Alberto Cantor | Product Strategist | acantor@redbricksmedia.com