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Create! Innovate! Grow!

Rasmus Wiinstedt TscherningManaging Director, Center for Cultural & Experience EconomyChairman, European Creative Industries AllianceFounder, Creative Business Cup

ECIA Recommendation: The Importance of IP Assessment in the Creative Industries

Why?

Regional development Growth industries Value creation

Attracting people and business, tourism,cultural offers etc.

Creative sectors such as movies, music, design etc.

Experience-basedbusiness development

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European Creative Industries Alliance

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1. Stimulating innovation and growth by enabling cross-sectoral collaboration

2. Building better business support in effective regional “ecosystems”

3. Measuring and raising awareness of the value of creative industries as a key driver of innovation and growth

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Create! Innovate! Grow!A new policy agenda to maximise the innovative contributions of Europe’s creative industries

1. Testing and reviewing existing business services and financing schemes

2. Developing and supporting capacity building in regional clusters

3. Enabling and supporting internationalisation efforts in cluster organisations

4. Launching new and innovative financing schemes to support early stage SMEs

5. Stimulating investor awareness through effective regional eco-systems

6. Supporting new initiatives to define how to achieve better IP valuation for creative SMEs (8th recommendation)

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Building better business support in effective regional “ecosystems”

Making Money from Ideas

"The exploitation and protection of intellectual property goes to the heart of the EU's ability to compete in the global economy“

European Commission

IPR and Creative Industries

• Creative and cultural products and services can often, but not always (such as the full experience of a concert), be digitalised, and distributed in the same quality as the original. When reproduced there is often “no harm” done to the content (it can be consumed again and again)

• Creative and cultural products often have a high level of “symbolic” or intangible value, making it easy to make money of copies

• Valuating IP can be extremely difficult

• Needs analysis: More important to creative industries

Creative Industries: Business, Innovation, Politics & Culture -

Not just but also about infringements

Support new initiatives to achieve better IP Valuation for creative SMEs

• CIs dont understand financing options

• Investors dont understand CI business models

• Toolkit

• Data collection

• Education

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We are ready!

www.eciaplatform.eu