Creating a Global Competitive Intelligence Community with non-CI personel

transcript

Creating a global CI Knowledge Community with non-CI personnel

Alexandra Nelles, Alcatel-LucentMarch 28, 2012

AGENDA

1. Why a CI-Community?

2. Defining the key roles

3. 5 Steps for building a community

4. Key takeaways

WHY A CI-COMMUNITY?LEVERAGE THE KNOWLEDGE HIDDEN IN THE COMPANY

Engage

MARKETING TOOL Reach a wider audience, break down silos, avoid duplication

COLLABORATIONGet Feedback from CI-Users, learn who they are & what

Engage CI Community

SHARING AND BEST PRACTICE Crowd sourcing, get insights from people in the field

Get Feedback from CI-Users, learn who they are & what they need

JAKOB NIELSEN’S 90-9-1 RULE

1%heavy

participation

What motivates people to participate?

• Expressing themselves

• Supporting others

• Listening & learning

• Sharing knowledge

• (Perceived) convenience

• Recognition

9%light

participation

90%lurkers

• Power

• The culture of the organization

Top-5 obstacles for not participating

• Motivating people to engage

• Getting people to come back

• Finding time to engage

• (Perceived) missing features

• (Middle) management buy-in

KEY COMMUNITY ROLES

EXECUTIVE SPONSOR

Endorses, enables and empowers the community, internally and externally. Is able to envision the value of the community over time to both the members as well as the organization.

ADVOCATE(S)

Define the community vision, focus, strategy, and direction. Energizes the collaboration process and provides continuous nourishment for the community. Communicate a sense of passion and guide the community towards its goals.

MODERATOR OR FACILITATOR*

Works directly with the champion and platform owner. Responds to the needs of the community and promotes tools, recurring events, regular communications, and Contributions.

KEY CONTRIBUTORS

Selected subject matter experts that start disucssions, help answer questions and assist the moderator to keep the community active. Are expected to be present on community calls and at meetings and regularly contribute in threaded discussions

FIVE STEPS FOR BUILDING A COMMUNITY

Identify the purpose and define the community

Find a sponsor and attract advocates

Launch the community and develop the practice

Facilitate, manage and moderate

Monitor, celebrate and persist

1 - IDENTIFY THE PURPOSE AND DEFINE THE COMMUNITY

What is the goal of the community?

Are there overlaps with existing

communities?

Is there an existing team

that could be the core of the new community?

Is there an existing

distribution list of people interested in the topic?

2 - FIND A SPONSOR AND ATTRACT ADVOCATES

What makes a good Advocate?

• Knows the subject

• Is a good communicator

• Understands cultures and behaviors

• Has energy and authority

• Understand social networks and

• Understand social networks and endorses enterprise 2.0 principles

3 - LAUNCH THE COMMUNITY AND DEVELOP THE PRACTICE

• Engage promotional messages towards community members

• Recruit/invite the initial members

• Communicate about the community

community

• Provide initial instructions and contacts for getting help

4 – FACILITATE, MANAGE AND MODERATE

Real Information

Take a standRecognize others

Continuous Training

Self Author

Increase content relevance and

searchability

5 – MONITOR, CELEBRATE AND PERSIST

• Monitor and measure the

• Monitor and measure the success of the community

• Recognize and celebrate

• Don’t give up!

HOW TO INCREASE THE “ACTIVE “ PARTICIPATION RATE?

As a community’s knowledge base grows, more members will join to

seek out that knowledge…

The more members a community has, the richer

the community’s knowledge base becomes…

The easier it is for members to connect, collaborate, and

contribute, the more members you will get and the richer the knowledge

base becomes…

As you connect content to members and their profiles, the more members will connect with each other and form their own networks…

KEY TAKEAWAYS

• Get and stay in front of the discussion

• Transparency works

• Agile evolution

• Don’t expect people just to “get it” because of Facebook

• Focus on behaviors not tools

Creating a Global Competitive Intelligence Community with non-CI personel

Business