Creating dynamic conference sessions hcea 2013

transcript

Creating Dynamic Conference Sessions

JoAnn HarrisDirector, Educational Services

DivisionAmerican Society of Health-System

Pharmacists

Melinda KendallVice President, Business Solutions

Freeman

Polling question

What piece of the industry do you represent?Event managementExhibit managementVendor/HotelOther

What we will cover

• Learning and accreditation standards• Engagement techniques• Session formats that engage• How do we get there?

Learning: Accredited Healthcare Providers

ACE AARC CCMC CME CNE CPE PACE etc.

Standards in Place

• Needs Assessment • Practice Gaps• Active Learning

Learning: Cognitive Psychology

The brain doesn’t pay attention to boring things. 1. Emotions get our attention 2. Meaning before details 3. The brain cannot multitask 4. The brain needs a break

Brain Rules, by John Medina

Audience Response

• Hand Raising• Response Cards• Technology– Audience Response System– Event App– Poll Everywhere

Audience Engagement

• Think, Pair, Share• Table break-out discussions• Full-room discussions• Games, activities

Session Formats

Discussion:What session formats are there?

Poll: What session formats does your event currently use?

• Single presenter• Panel• Workshop• Town Hall• Interview• Debate

(hand raising)

TV Panel Discussion

Event Panel Discussion

TV Interview

Event Interview

Likelihood to Implement Interview?

A. Very LikelyB. MaybeC. I’ll think about itD. Probably notE. Not on your life

(Audience participation cards)

Short Topics

• Lightning Talks: 5 to 10 minute limit• TED Conference: 18 minutes• PCMA 2012: 3 Twenty-minute keynotes

ASHP Clinical Pearl SessionsOne idea, concept, or fact that has been useful in day-to-day practice, and may not be widely known, understood, published, or taught.

Overall Session Topic5-minute Introduction

Five 5-minute PearlsTen-minute Q & A

Two-Hour Session

Pecha Kucha

20 seconds per slide

20 slides

Engage the AudienceBegin Pecha Kucha

Engage the Audience

• Town Hall• Fireside Chat• Salon• Structured Discussions• Working Group• Campground

Town Hall

Town Hall Q&A

Fireside Chat

Structured Discussion

Brainstorming

Problem solving

Executive roundtables

Industry issues

Working Groups

AIHA Breakthrough Thinking Challenge• Important issue in Industrial Hygiene• Panel of experts – Introduces issue– Sets guidelines

• Break-out groups solve issue• Compete to present to board

Campgrounds

Case Study

Expert outlines the situation

Audience quizzes the expert

Audience figures out the solution

Case StudyIndustrial Hygiene Unsolved Mysteries

Hands-On Training

Demonstrations

Engage the Audience

Tapping the expertise in the room

Getting details from experts

News-related information

Question and answer

Problem solving

Hands-on training

Demonstrations

End of Pecha Kucha

Reality TV Theme

Setting the record straight.

Preparing for new regulations in the industry.

Becoming a scientific writer

Winning methods for solving therapeutic dilemmas

Car Talk

Project Runway

TV Debate

Are Debates Appropriate for Association Events?

Moderator: Chris Metzger

Pro JoAnn Harris 1 minuteCon Melinda Kendall 1 minuteRebuttal Pro JoAnn Harris 30 secondsRebuttal Con Melinda Kendall 30 seconds

“The Great Debate” Debate

Who Won?

Yes, debates are appropriate to my event!No, certainly not!

Talking Head

Powerpoint Principles

• Healthcare presenters like lots of data• Healthcare presenters need guidance• Provide guidance to presenters

For example:• Fewer words on slides• Font size• Use graphs, incorporate pictures

How do we get there?

• Session formats• Call for proposals• Best speakers• Industry experts • Industry journalists/moderators• Timely or controversial topics– Trends– Technology– Regulations– Challenges

Summary

Think about engagementDesign your sessionsInvite great speakersInvite real discussionDon’t be boring

Presenters:jharris@ashp.orgmelinda.kendall@freemanco.com