Creating Enormously Wireless Urban Transit Systems

An overview of Red Ball Internet TRAX: Advanced GPS Tracking, Fleet Maintenance and On-Board Connectivity

01. Red Ball Internet develops custom technology solutions for businesses and organizations across Canada and around the globe. We bring mobile, high-speed data connectivity to vehicles, cameras and other objects and locations you wouldn’t expect.

- from redballinternet.com

Who Are We?Who Are We?

01. Moncton, New Brunswick based.

02. Established in 2004.

03. Infrastructure experts and application developers.

04. Local, nimble, customer service approach to business.

Who Are We?Who Are We?

01. Invented by Martin Cooper to process data, not voice.

02. Distributed by Kyocera Corp of Japan.

03. Secure, high-speed Internet connectivity and more; 8-12 Kms away.

04. We can connect anything.

iBurst – Simply IncredibleiBurst – Simply Incredible

FrederictonFredericton

Our Living Lab: New Brunswick, Canada

Coverage Area (July, 2010)

iBurst in New BrunswickiBurst in New Brunswick

Coverage: No Longer an IssueCoverage: No Longer an Issue

01. Canadian and US network partners provide nearly unlimited wireless coverage areas.

Working with taxi-cab companies, home builders, car dealers and others you wouldn’t expect.

RBI Sample SolutionsRBI Sample Solutions

Eg 1. RBI Taxi-Cab Solutions Eg 2. Project ‘MegaSchoolBus’

Sample Solutions: Public SectorSample Solutions: Public Sector

Smart solutions for intelligent communities.

Intelligent Community Solutions by Red Ball Internet

Canadian Urban Transit IndustryCanadian Urban Transit Industry

01. 1.8 billion riders in 2008.

02. Over 15,000 transit vehicles.

03. Over 479 million litres of fuel used in 2008.

04. The gap: 20-500 vehicle fleets.

TRAX: An OverviewTRAX: An Overview

Totally Modular. Totally Cost Effective.

Utilizing the Power of 3 & 4G Networks.

Bus Catcher – TRAX’s Alter Ego

TRAX: FeaturesTRAX: Features

Design Element 1: Reduce Operating Costs

01. Fleet Information• Unique from 1 second updates to

Predicted Arrival.

02. Downloadable Reports• From bus idling and speeding to on-

board Wi-Fi usage and GPS Advertising effectiveness.

03. Peer Equipment• A tracked brain on every bus.

TRAX: FeaturesTRAX: Features

Design Element 1: Reduce Operating Costs

04. Bids Management• Effectively linking drivers to schedules

to buses to routes.

05. Advanced Modules• Wi-Fi Network Management.• Live Streaming Security Video.• GPS Based Video Advertising.

TRAX Presents: Bus CatcherTRAX Presents: Bus Catcher

Design Element 2: Features to Increase Ridership

01. Features

• Detailed trip planning.• Predicted Arrival bus location

information. Not just schedules.• Easy integration into any transit

authority’s Web presence.• The transit industry’s first app

store.

Bus Catcher: FeaturesBus Catcher: Features

Design Element 2: Increase Ridership

02. SMS Text Messaging• Send inquiry with a stop and route number to a local,

dedicated phone number.• Receive real time, Predicted Arrival information within

30 seconds.

03. Interactive Voice Response • Don’t text? No worries, we thought of that.

04. *NEW* A Fresh Take on Bus Fare • Swipe your transit card as you board.• Card empty? Refill on the bus using on-board Wi-Fi

and the Bus Catcher module.

Eg: SMS text messaging

module

Spread the Word: TRAX MarketingSpread the Word: TRAX Marketing

Eg 1. TRAX Marketing Web Site

Spread the Word: TRAX MarketingSpread the Word: TRAX Marketing

Eg 1. Transplus ‘Megabus’

TRAX: Potential MarketTRAX: Potential Market

01. Stage:

• Full execution with initial customer secured.

02. Desired Collaboration:

• Help with growth in Canada, the US & Europe.

• Product improvement and technology advancements.

• Perpetually searching for likeminded partners.

Immediate Project GoalsImmediate Project Goals

01. www.redballinternet.com/trax

• Password: futureinternet

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