International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

The Rising Tide Lifts All Boats~ We’re raising the tide

Creating, Launching & SellingInformation Products

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Sneak Peak

Developing Information Products:Create, Launch, Sell & Revise!

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Why Create Info Products?

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

A Cash Machinefor Your Business

Recurring incomeBuild credibility

Charge more

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Establish Expertise

Products lendcredibility to yourbusiness’ brand

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Diversify

Multiple deliveryoptions means

more income streams

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

What Can ProductsDo For Your Business?

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Leverage

Showcase experienceCreate once

Sell many timesRevise & update

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Partnerships

Fill knowledge gapsLeverage their lists

Generate more energy

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Targeted Solutions

Meet specific needsProvide unique solutions

No regional limits

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

By the Numbers

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

$99 = 2 CDs & 1 workbook

Month 1 = $500Month 2 = $1,000Month 3 = $1,000Month 4 = $1,000Month 5 = $1,000Month 6 = $1,000

10 products a monthPayments of $50/month for 2 months

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

$299 = 3-5 CDs & 1 binder

10 products a monthPayments of

$99/month for3 months

Month 1 = $990Month 2 = $1,980Month 3 = $2,970Month 4 = $2,970Month 5 = $2,970Month 6 = $2,970

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

$499 = 5 CDs, 1 binder, & workbook

10 productsa monthPayments of$99/month for5 months

Month 1 = $990Month 2 = $1,980Month 3 = $2,970Month 4 = $3,960Month 5 = $4,950Month 6 = $4,950

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

$999+ = 10 CDs, 2 binders, & workbook

10 products a monthPayments of $199/month

for 5 monthsMonth 1 = $1,990Month 2 = $3,980Month 3 = $5,970Month 4 = $7,960Month 5 = $9,950Month 6 = $9,950

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

How do you createInformation Products?

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

The Path to Products

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

The SimpleStepping Stones

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Step 1: Niche

Your Targets’needs & wants

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Step 2: Creation

Decide whatto include

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Step 3: Sales Page

Get readyto roll!

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Step 4: Launch Campaign

Pre sale and earnwhile you create

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Step 5: Sell!

Market acrossseveral channels

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Step 6: Reinvent

Build in longevity

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Don’t Take My Word For It!

Preferred Provider ShowcaseMark Silver of Heart of Business

Adding info products shothis income into 6-figures!

http://www.iasecp.com/2010/07/mark-silver-infoproducts/

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Get Connected

www.IASECP.com

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Academy

www.IASECP.com/Academy

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Magazine

www.IASECP.com/Magazine

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

Summer Pilot Program

Create, Launch, Sell& Repurpose

Information Product Development

Barbara@IASECP.com

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com

The Matrix

Download:www.IASECP.com/FreeReport

Join Us:The Magnificent MatrixFree WebinarJune 17, 2010 | 2 pmwww.IASECP.com/Events

International Association of Self-Employed Communication Professionals | Self-Employed Academy • www.IASECP.com