Creating ValueThrough Quality Design

Paul NewmanManaging Director

Yorkshire East Division

The Chocolate Works, York

Occasionally, an opportunity comes along that justifies a bespoke approach.

The Location

Only 1km from City centre

Existing BuildingsAll Grade 2 Listed

The Former HQ

The Iconic Clock Tower

The 6 StoreyFactory

Existing Buildings – The HQ

Existing Buildings – The Factory

Existing Buildings – The Clock Tower

Our Initial View

273 Standard Townhouses & Apartments

312,000 ft2

Clearly not the best way forward

ACCORDIA LIVING, CAMBRIDGE

It Needed Something Special!

It Needed Something Special!

Concept Sketches

Initial SketchesConcept Sketches

Design Development

Outline Consent secured in just 4 months

Phase 1 Reserved Matters received in only 8 Weeks

Significant POSITIVE press coverage throughout

Full Application for remainder of site approved in 4 months

Planning

Building For Life 12

12 out of 12 Green

Commitment to Building for Life

12.

All planning applications have

to comply.

April 2013 - 7 of first 16 schemes

were Barratt David Wilson

including The Chocolate Works

and Derwenthorpe

Where We Ended Up….

Where We Ended Up….

Where We Ended Up….

Revenue - Extra £31m

319 Bespoke Townhouses & Apartments

Extra 36 plots and 30,000ft2

Enhanced Reputation – Local & Industry

Will Be a Multi Award Winning Scheme

The Commercial Reality

• Good design does not have to be Bespokedesign

• Bespoke is expensive and resource hungry

• Developers have to be competitive!

• Standard Floorplates Work – good layout, tried, tested, costed, reliable, repeatable

• Elevations are flexible to suit local vernacular

ONLY POSSIBLE WITH A WILLING LAND OWNER

Pros• Bespoke Design• Partnership with JRHT• Innovative Scheme• Nationally recognised• Popular with buyers

Cons• Expensive• Technically difficult• Resource hungry• Can’t deliver sufficient

volume nationally

Quality DesignCreating Added Value

Paul NewmanManaging Director

Yorkshire East Division