Introduction new jeans lineLevi’s Curve ID

What?

* Levi’s introduces new jeans line Curve ID by using all kinds of unusual advertising formats in cooperation with Sanoma Uitgevers (The Netherlands).

* Campaign: find the perfect jeans for your curves

Inspirational creative formats

Campaign:

* 2/1 page.* Editorial integration (Cosmopolitan) :

- contest: win a city trip

- choose the jeans look you prefer and tell us why* The use of a folded insert.

Execution“What is your

perfect jeans?”

“Win, together with a friend, 2 tickets to

Stockholm or Copenhagen!”

Execution

Inspirational creative formats

• Levi’s unusual advertising formats appear in the issue of Grazia where the main fashion focus is on jeans.

• A four page glossy insert.

Execution

Execution