Creative Portfolio

DimensionData,agloballeaderintheprovisionandmanagementofITinfrastructuresolu9onsandservices,soughttogrowitsbrandasaleaderinnext-genera9ondatacenterandcloudinfrastructures.GlobalFluencyanditsBusinessPerformanceInnova9onNetworkdevelopedaglobalcampaign,calledTransformtoBe-erPerform,designedtoengageanaudienceofglobalbusinessandITexecu9vesonthesubjectofITtransforma9on.Theprogramincludedthedesignanddevelopmentonanewportalsite,integra9ngcampaignsurveys,thoughtleadershipreports,videocontent,interviews,infographics,DimensionDatacontent,andmore.The9-monthprogramgeneratedmorethan6,000registereddownloads,20,000uniquewebsitevisitorsandover160newsar9clesworldwide.

SAPhasanoverfive-yearrela9onshipwithGlobalFluencyandouraffinitynetwork,theChiefMarke9ngOfficerCouncil.OureffortshavehelpedbuildtheSAPbrandandbusinesspipelinewithglobalmarke9ngorganiza9onsandfurtherposi9onSAP’sBigDataanaly9csplaVorm,Hybris.TheCMOCouncilandGlobalFluencyareinthemidstofamajorcampaignfocusedonthevalueofBigDataandcustomerinsightsindrivingcustomerengagementandrevenue.Theprogramincludesglobalandregionalresearchreportsandothercontent,execu9veroundtablediscussions,andthelaunchofacampaignwebsitefortheCustomerExperienceBoard.TheCMOCouncilrecentlystagedanEliteRetreatthatdrew90CMOsandseniormarke9ngexecu9vesattheSAPSapphireconferenceandprovedtobeagreatopportunityforSAPexecu9vestoengageandinteractwithmanyoftheirstrategictargetcustomers.

NTTturnedtoGlobalFluencywhenthetechnologycorpora9onwaslaunchinganewSiliconValleyappliedresearchanddevelopmentcenter,calledtheNTTInnova9onIns9tute,orNTTi3.GlobalFluencyworkedwiththefoundingexecu9veteamtodevelopcompellingmessagingandcontenttoreachandengageSiliconValley’stechnologyecosystemandNTTcustomeraudiencesglobally.GlobalFluencydevelopedawiderangeofcontenttohelpposi9onandlaunchtheInnova9onIns9tute’snewCustomerExperienceCenter,includinginfographicsignage,tourguidescriptsandcollateral.Itdevelopedawidevarietyofthoughtleadershipcontentandproductmessagingandmaterialsfornewtechnologyintroduc9ons,placedfeatureandnewsstoriesinmajortechnologyandbusinessmedia,anddesignedandimplementedaninterac9ve,web-basednewsle\ercalledInsidei3.

RevenueRecogni9onManagementso]warestartup,RevStream,waslookingtoelevateitsbrandandmoreeffec9velycommunicateitsvalueproposi9on,technologyleadershipandcustomersuccessesthroughitscorporatewebsite.GlobalFluencyworkedwiththecompanytomoreeffec9velymessageitstechnologyandmarketstory.Webuiltanew,content-richcorporatewebsitefromthegroundupontheWordPresscontentmanagementplaVorm,integra9ngcustomervideos,how-it-worksanima9ons,casestudies,corporate,productandtechnologydescrip9ons,andmore.

Revstream Brand Guide 3

LOGO USAGE

Revstream logo

The Revstream logo is a vital component of the company identity. As such, it needs to be used appropriately and consistently across all printed and on-screen applications. Misuse of the logo will weaken the identity of Revstream.

In order to preserve consistency with our identity, never attempt to recreate the logo. The proportions and position of the symbol to the logotype should never be altered. The logo should be treated as an image and should not be recreated in any way.

The following guidelines should be followed whenever creating original printed or on-screen pieces for Revstream.

SYMBOLThe symbols consists of four dots of the same size. The dots should always remain in this configuration. The top left and bottom right dots should be orange.

LOGOTYPEThis logotype was created using a custom typeface. It has been converted to outlines, so you do not need this font for reproduction. Please do not try to recreate the logo.

Twerly,anoff-gridstreetligh9ngsolu9onbasedinSouthAfrica,soughtafull-service,globalmarketpenetra9onstrategyandbrandexecu9on.Twerlystreetlightsofferasustainableligh9ngsolu9onwithancillaryfeaturesincludingWiFiaccess,homeapplianceba\erycharging,videosurveillance,andremotemonitoringcapabili9es.GlobalFluencydevelopedbothaSouthAfrica-specificandaglobalmarketpenetra9onstrategy,includingcompe99veanalysis,highlightsoftopdifferen9ators,iden9fica9onofkeymarketaccesspoints,andgo-to-marketchannelandpartnertargets.GlobalFluencymademul9plepartnerintroduc9ons,someofwhichledtonewmarketsolu9onsandventures.GlobalFluencyalsodesignedanddevelopedafullbrandiden9tyandcustomer-facingwebsiteincludingkeycontent,marketapplica9onsandproductbreakdown.ThisscalablewebsiteallowsforfuturepurchasingandforcustomerstomonitortheirTwerlysdirectlyfromthewebsiteportal.

file:///.file/id=6571367.22349134

Aworldleaderindata-driven,performance-basedmarke9ngsolu9onsanddigitalmediafortheConsumerPackagedGoodsandRetailindustries,CatalinahasworkedwithGlobalFluencyforthepasteightyears.TheagencywasoriginallyhiredtohelpCatalinareposi9onitsbrandfromanin-storecouponcompanytoaleaderinpurchase-basedtargetedadver9sing.Duringtheensuingyearswehavedevelopedcorporateandcampaignwebsites,numerousmarke9ngcollateral,printanddigitaladver9sing,thoughtleadershipcontent,infographics,videoandmore.Theagencyhaswri\enandpromotedmorethanadozenmajorreportsbasedoninsightsfromCatalina’sdataandsuccessfullyposi9oneditsexecu9vesasindustrythoughtleaders,speakingatvirtuallyeverymajorindustryconferenceandappearinginthena9on’stopbusiness,ad/marke9ngandindustrypublica9onsonaregularbasis.