Post on 16-Apr-2017
transcript
HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS
Grab the deck at workolo.gy/digital-recruiting
OURAGENDA
TOPIC 1: LIVE VIDEO
TOPIC 2: GETTING CREATIVE
TOPIC 3: CANDIDATE ENGAGEMENT
TOPIC 4: METRICS AND MEASUREMENT
THE CANDIDATE LANDSCAPE
u Mobile first worldu Resources at their
fingertipsu Candidates expect
experiencesu Creativity wins!
LIVE VIDEOBENEFITS
Opportunity to engagecandidates in real time
Demonstrates authenticity which builds trust
Humanizes the hiring process
A NOD FROM MARKETING
u Programmatic job postingu Pay per candidate “click”u Uses ads across web to
target job seeker
WHERE TO START
1. Know your audience2. Get an executive sponsor3. Research the marketplace4. Lighthouse your idea5. Focus on metrics
YOUR FRIEND, THE EDITORIAL CALENDAR
u Used to organize and plan your content
u Helps focus your efforts
u Allows time for content and graphic creation
u Can be as simple as a Google doc
AUTOMATION IS YOUR FRIEND
STEP 1: Leverage your ATS
STEP 2: Create message templates, like SMS
STEP 3: Use CRM, Gmail or Chrome Extensions
FINAL THOUGHTS
Digital recruiting is creative marketing built on the foundations of measurement and metrics. Don’t be afraid to experiment and make mistakes.
YOURTAKEAWAYS
- Prioritize digital talent attraction efforts - Create momentum with small wins- 5 digital strategies for every recruiter- Establish ROI focused on metrics
Jessica Miller-Merrell@jmillermerrell
sources2016 Candidate Experience Report workolo.gy/c-and-e
2016 Edelman Trust Barometerworkolo.gy/ed-trust
How AOL Used Snapchat for Diversity Hiring workol.gy/snapchat-hiring
2016 Nielsen Social Media Report workolo.gy/nielsen-sm!
SPEAKERS
LinkedIn: bit.ly/jmillermerrell
How Gap Uses VR to workolo.gy/vr-hr
Grab the deck at workolo.gy/digital-recruiting