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transcript
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CREATIVITY &MANAGEMENTOF
INNOVATION
By
Padmasree. A
Preethi. R
Ramya. J
Sangeetha.V
Sujitha.B
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CREATIVITY
Creativity is defined as the
production of new and
useful ideas concerning
products, services, processes
and procedures by
individuals or small groups
of persons workingtogether.
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Creative people can be said to have:
A particular Style
Originality
Competence
Experience
Determination
Flexibility
Positive outlook
INDIVIDUAL CREATIVITY
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CHARACTERISTICS OF CREATIVEPEOPLE
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Management Style andCreativity
Encourage risk taking
Provide autonomy
Encourage productivity - sweat equity
Supportive supervision, climate, and work
group
Participative leadership
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Organization Designand Creativity
Flexible
Flat
Structures
Internal &
External
Interaction
Close Contact
w/ Customers
That promote
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Stages in the Creative Process
Preparation
IncubationVerification
Illumination
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DO IT IS A PROCESS FORCREATIVITY
D - Define problem
O - Open mind and apply creative techniques
I - Identify best solution
T - Transform
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CREATIVE PEOPLE INORGANIZATION
This creative group is divided to two different
groups namely initiators and problem solvers.
Creative people can be said to have : A particular Style Originality Experience Determination Flexibility Positive outlook
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Freedom is the greatest when
the ground rules are clear. Chalkout the playing field and say,
Within those lines, make any
decision you need. - Dick
Brown, chairman CEO of EDS
Thus till the time the initial
idea gets implemented, it would
have gone through a number of
hurdles.
An originator comes up
with a creative idea
At each level of
management, the idea gets
pruned and refined
ORGANIZATIONAL HURDLES INCREATIVITY
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Creative Thinking Techniques
Brainstorming RulesExpressiveness - Say whatever ideas come to
mind without focusing on constraints
Non-evaluation - No criticism allowed; all are
valuableQuantity - Produce as many ideas as possible
Building - Expand on other peoples ideas
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Creative ThinkingTechniques
Brainwriting
Hybrid of both individualand group brainstorming
Produces more ideas thanbrainstorming
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Organizations based oncontinuous development, onsystematic research ofefficiency
Successful organizations
High rate of innovations
Few innovations, just
imitationsLow rate of innovations,sometimes radical, based on
entrepreneurial spirit ofindividuals
Organizational
Creativity
High
Low
Individual Creativity High
ORGANIZATIONAL CREATIVITY VSINDIVIDUAL CREATIVITY
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Creativity Killers
Excessive focus on extrinsic motivation
Limits set by superiors
Critical evaluation Close, controlling supervision
Competition in a win-lose situation
Control of decision making Control of information
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INNOVATION
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INNOVATION
Innovation is introduction
of a new idea into the
marketplace in the form ofa new product or service, or
an improvement in
organization or process.
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WHY CREATIVITY &
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WHY CREATIVITY &INNOVATION
The highly competitive nature of
todays business needs creative
and innovative ideas for
dominant success. Although
good service is the essence of a
successful business (in long
term), novel ideas are jumping
advancements; thus, a company
has no chance to win this
competitive game in the absence
of creativity and innovation.
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INNOVATION
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INNOVATIONS COME FROM
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TWO TYPES OFINNOVATION
Incremental Innovation
Incremental innovation is generally exploiting existing
ideas , like Pentium Dual Core shows and incremental on
Pentium IV. Radical Innovation
Radical Innovation is like finding a commodity ,
something new to world like the transistors , these generally
require R&D and take a lot of time.
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THREE CONDITIONS OFINNOVATION
Innovation means work, hard, concentratedand thorough work. If these qualities arelacking then there is no use for the big
talent, cleverness or knowledge. Successful innovations must build on your
strong points. The innovation must beimportant to the innovator.
Innovation must focus on a market, must becontrolled by the market (market-pull).
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The Innovation process can be
depicted as a series of funnels
each getting progressively
smaller. Typically sixty ideas into the
top funnel only produces just
one innovation.
The funnels are labeled as thefour phases in the process -
idea generation, idea
screening, feasibility and
implementation.
PROCESS OF INNOVATION
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WHERE DO INNOVATIVEIDEAS COME FROM?
Unsatisfied customers.
Demographic changes in society.
Vision.
Problem solving.
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Implement a few ideas at regular intervals
Ensure feedback takes place - there must be
communication channels to originators.
Screening system should be simple,
understood by everyone
Ensure the system is promoted
Transform ideas into reality at a reasonablespeed - if the system is too slow we may be
too slow to react to the market pace and turn
off idea originators.
EFFECTIVENESS CRITERIA FOR ANINNOVATION PROCESS
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INNOVATION INAUTOMOBILE INDUSTRY
Automobile industry is one of the most competitive
industry , which has to innovate much in its R&D .
TATA created a revolution with the Nano, the worlds
cheapest car.
Mahindra and Mahindra, which was mostly known
only for tractors , had to come up with the Scorpio and
Scooter that changed the way people looked at M & M.
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WHERE DO MANAGERS FITIN HERE ?
Understand the need for creativity innovation and
change.
Identify risks.
Inspire , Motivate and mobilize employees.
Its not just innovation , but quality of innovation
should also be their key focus.
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THINGS NOT TO DO
Delay time until you get hold of report gathered from full
research.
Not following up on time.
Call up many meetings aimlessly.
Boost the cost estimates. Viz Book Cooking.
Worry about the budget.
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LATERAL THINKING
A man walks into a bar and asks the
barman for a glass of water. The
barman pulls out a gun and points it atthe man. The man says 'Thank you'
and walks out.
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SOLUTION
The man had hiccups. The barman
recognized this from his speech and
drew the gun to give him a shock. Itworked and cured the hiccups - so the
man no longer needed the water.
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Obstacles to Work Creativity
ORGANIZATIONAL IMPEDIMENTS
such as internal political problems, harsh
criticism of new ideas, destructive internal
competition, avoidance of risk and
overemphasis on the status quo
WORKLOAD PRESSURES such as
extreme time pressure, unrealisticexpectations, or distractions
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Stimulants to Work Creativity
FREEDOM in deciding work to do or how to do it CHALLENGE to work hard on important projects RESOURCES needed to do the work ENCOURAGEMENT from a supervisor who is a good work
model, sets appropriate goals, supports and has confidence inthe work group
WORK GROUP SUPPORTS such as diverse skills, peoplewho communicate well, are open to new ideas, constructivelychallenge one anothers work, trust and help each other, and
feel committed to their work ORGANIZATIONAL ENCOURAGEMENT in a culture
that supports creativity and communicates a shared vision oforganization
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CAN YOU IMPROVE YOURCREATIVITY? YES! HOW?
Gather as much information as you
can (read, talk with experts, etc.) and
brainstorm. Just think about the
problem or issue until an idea comes
to you. Is the solution reasonable? Ifso, try it. If not, keep thinking. If you
tried out an idea, did it work? If so,
great! If not, begin the process over
again. Do not put barriers on yourmind. Put these steps to use.
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Questions?
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Thank You!