Post on 18-May-2015
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Creativity outside the boxes
Alexandra Deschamps-SonsinoCEO & Co-Founder Tinker.it!
TEDxLiverpool Aug 7th 2009
Tinker.it! London
MassimoBanzi
arduino.cc
Developed and manufactured in Italy since 2005Academic backgroundSold around the world
Arduino
arduino.cc
Arduino Ethernet shield
Arduino Mega Arduino Mini
Arduino Lilypad
“Since most of us do not wish togo beyond criticism to formalinvention, we accept things as they are, imperfect as they areor we modify our use of them.”- Henry Petroski
What we know we don’t know
Technophiles &Technophobes
Open vs Closed
Transparent vs Opaque
The barbarians
New habits
New expectations
Old information, new paradigms
Terms and conditionsdo not apply
What we consider creativewill evolve
“The possible can never be realised if it is not first imagined.”- Henry Petroski
Thank you
Alexandra Deschamps-Sonsinoalex@tinker.ittwitter.com/tinker_it